India is the home of ‘Jugaad’ . The gigantic Middle class of our country has fielded the attitude of juicing a process/service/product till it is decommissioned. Even after it loses its particular functionality ; it can still be wringed to fit a task.
I saw children living in slums adjacent to a rundown Motel in Delhi ; puffing up used condoms ,unaware of their apparent use and playing pittoo(a variant of dodgeball[/i]) after wrapping it in a rag.[/i]
We all have seen such instances and sometimes did it firsthand too. How the cardio-peddle brought by some after seeing an attractive blonde advertising it on Asian sky shop; now serves as a clothesline of sorts. Or how hero Honda bikes are modified into Hayabusas , after the nation rose to the tune of Dhoom machale[/i]. The list is endless.
In this happy-go-lucky fairyland where people were harmoniously living on a mind-over-matter attitude ; the Chinese crept in with their cheaper alternatives. Every other small or big commodity in electronic and electrical sector saw a in-flow of Chinese products. At half the price of the existing alternative , the jugaad attitude now gave way to take away’s[/i] . On another note the terrorism gave birth to a new mindset of, own before you get blown[/i].
Children got new toys. More than they could actually manage. The young got mobiles with a ton of features at a bargain. The mothers got mixers ,sandwich makers,ovens , noodle threader etc . The kitchen which once had a loud grindstone-grinder and tava[/i] , now looked more like a college canteen serving snacks. Pizza was the new parantha[/i] and Burgers were the new idlis[/i].
It took half a decade of convincing by techies that those products radiate more than they should and gravestones reading “Phone me ; NOT” ; to convince people of the damage they caused. But the ship had sailed too far to see the lighthouse lamp.
I saw children living in slums adjacent to a rundown Motel in Delhi ; puffing up used condoms ,unaware of their apparent use and playing pittoo(a variant of dodgeball[/i]) after wrapping it in a rag.[/i]
We all have seen such instances and sometimes did it firsthand too. How the cardio-peddle brought by some after seeing an attractive blonde advertising it on Asian sky shop; now serves as a clothesline of sorts. Or how hero Honda bikes are modified into Hayabusas , after the nation rose to the tune of Dhoom machale[/i]. The list is endless.
In this happy-go-lucky fairyland where people were harmoniously living on a mind-over-matter attitude ; the Chinese crept in with their cheaper alternatives. Every other small or big commodity in electronic and electrical sector saw a in-flow of Chinese products. At half the price of the existing alternative , the jugaad attitude now gave way to take away’s[/i] . On another note the terrorism gave birth to a new mindset of, own before you get blown[/i].
Children got new toys. More than they could actually manage. The young got mobiles with a ton of features at a bargain. The mothers got mixers ,sandwich makers,ovens , noodle threader etc . The kitchen which once had a loud grindstone-grinder and tava[/i] , now looked more like a college canteen serving snacks. Pizza was the new parantha[/i] and Burgers were the new idlis[/i].
It took half a decade of convincing by techies that those products radiate more than they should and gravestones reading “Phone me ; NOT” ; to convince people of the damage they caused. But the ship had sailed too far to see the lighthouse lamp.