Television and Advertisement

[motomoto]

This is a thread to discuss the new trends and ideas about Media marketing specially Television.With so many things happening around the media, people are glued to their TV with so many channels to choose from.The sector is still bullish.

*Seventeen million new viewers got added to the TV viewing universe
*Multi-TV homes in urban locations have also increased by 16% touching

*a figure of 3 million giving more scope to individuals to view their
preferred content.
*Total number of channels as reported by TAM is now 442, up from 368
a year back.
*The installed base of DTH is now estimated at about 6-8 million.
*An individual,s Time spent on TV gone up by 6% in 2008
*No. of advertisers went up by 4% in 2008.

 

[jitendra05]

This is a thread to discuss the new trends and ideas about Media marketing specially Television.With so many things happening around the media, people are glued to their TV with so many channels to choose from.The sector is still bullish.

*Seventeen million new viewers got added to the TV viewing universe
*Multi-TV homes in urban locations have also increased by 16% touching

*a figure of 3 million giving more scope to individuals to view their
preferred content.
*Total number of channels as reported by TAM is now 442, up from 368
a year back.
*The installed base of DTH is now estimated at about 6-8 million.
*An individual,s Time spent on TV gone up by 6% in 2008
*No. of advertisers went up by 4% in 2008.

Hey friend, thanks for sharing the information and i must say that it is very important and useful information. Well, i am also uploading a document where you would find more detailed information on television and advertisement.