Description
hi ........i uplode telecommuncation project report
INDUTRIAL ANALYSIS OF TELECOM INDUSTRIES
SUBMITTED TO
M.R ANKUR ROY
SUBMITTED BY
NEHA KUMARI MBA 1st SECTION “A” ROLL NO 16
Acknowledgement
I give my heart filled thanks to my project guide MR. ANKUR ROY for spending his valuable time with me in encouraging my project. He is the driving force behind me right from the beginning till the submission I express my gratitude to MR.ANKUR ROY for his expert supervision and valuable guidance without which project would never have been success. Also I thank my friends who helped me in all required data and information. All suggestion for the important of the project will be gratefully acknowledged.
Contents
1. 2. 3. 4. Introduction of telecom industries. Communication in India. Introduction of the telephone. Opportunities for telecom industries.
5. Introduction CDMA. 6. Introduction of Reliance CDMA. 7. About GSM services. 8. Evolution of GSM services. 9. Major 5 players of GSM companies. 10. Introduction of 5 companies with their details of GSM Services. ? ? ? ? ? BSNL RELIANCE BHARTI AIRTAL VODAFONE MTS
11. Competitive profile matrix with critical success factor And their respective. 12. EFE matrix with their justification. 13. Porter’s five forces model. 14. Role of government in telecom industries in services. 15. Recommendations. 16. Conclusion.
INTRODUCTION OF TELECOMMUNICATION INDUSTRIES
Telecommunication The telecommunications industry is responsible for radio, television, voice communications, and broadband services. The growth and innovation of the telecom industry has enabled people to communicate across the globe and access endless amounts of information over the internet. Broadband services are becoming faster and easier to access with fiber optic networks and wireless services like WiMax and CDMA. Many of the major telecom companies have merged over the last 10 years in order to offer massive product and service portfolios, as well as further capitalize on bundled media packages ('triple play"). These new technologies and growth through mergers are enabling these companies to find new revenue sources and growth opportunities in a mostly mature market. There are two types of communication networks: circuit-switched networks and packet-switched networks. In circuit-switched networks a dedicated physical (digital or analogy) circuit between the calling and called party is set up at the start of a call and released when the call has ended. Traditional telephone networks are circuit-switched networks and collectively form the switched-circuit network (SCN). Today these networks are used for speech and other purposes, such as facsimile, and are usually referred to as telecommunication networks. Initially, all communication networks were circuit-switched networks. Data networks, consisting of a number of nodes connected by digital links, made their appearance around 1970. In these networks, a call (or session) consists of a series of short data bursts (packets) followed by relatively long silent intervals. A physical circuit therefore does not have to be dedicated to a single data call but can be shared by several simultaneous calls. The Internet is an example of a data network. The terms “telecommunication network” and “data network” usually imply circuit-mode and packet-mode, respectively. However, advances in packet technology are making possible voice communication in data networks, in what is called convergence of voice and data. The long-term trend is toward packet communication for voice, video, and data, so the word “telecommunication” is also used sometimes to denote converged networks.
The Indian telecom market is expected to grow three fold by 2012 & market size over US $ 8 billion. More over the government has set a target of 20 million broadband connections by 2010. The National Telecom Policy 1999 targets tele-density at 15 cent by 2010. This will entail an investment olt is expected that by the year 2010 there will be over 500 million subscribers in the Indian telecom market. Cellular subscriber base is projected to grow at a CAGR (Compounded Annual Growth Rate) of 48 per cent & expected to reach 88 million in 2012. Over 150% growth in telecom services is projected in 5 years. Indian will require large investments in network infrastructure & Indian expected to be fasted growing telecom market in the world. Since the project expected to reach 30-40% per year 250 subscribers by 20092010. Total estimate of investment opportunity of USS 22 billion expected over the next five years. Investment opportunity of $ 22 billion across many areas: ? Telecom Devices and Software for Internet ? Broadband and direct to home services ? Gateway exchange ? Set top box ? Modem ? Mobile handsets and consumer premise equipments ? Gaming devices ? EPABX ? Telecom Software ? Telecom Services for voice and data via a range of technologies. With the rapid growth of the telecom network, there are further opportunities to expand the telecom infrastructure and research and development.
COMMUNICATION IN INDIA
India is the world’s fastest growing Wireless market, with 752million mobile phone subscribers as of February, 2011. It is also the second largest telecommunications network in the world in terms of number of wireless connections after China. The Indian Mobile Subscriber base has increased in size by a factor of more than one hundred since 2001 when the number of subscribers in the country was approximately 5 million to 752 million by Feb 2011. As the fastest growing telecommunications industry in the world, it is projected that India will have 1.159 billion mobile subscribers by 2013. Further more, projection by several leading global consultancies indicates that the total number of subscribers in India will exceed the total subscriber count in the China by 2013. Furthermore, projections by several
leading global consultancies indicate that the total number of subscribers in India will exceed the total subscriber count in the china by 2013. The industry is expected to reach a size of Rs344, 921crore (US&74.85Billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10million people during the same period. According o analysts, the sector would create direct employment for 2.8 million people and for 7 million indirectly. In 2008-09 the overall telecom equipment in India stood at Rs.136, 833crore (US&29.69 billion) during the fiscal, as against Rs.115, 382crore (US&25.04 billion) a year before.
Modern growth
A large population, low telephony penetration levels, and a rise in consumers’ income and spending owing to strong growth have helped make India the fastest- growing telecom market in the world. The first operator in the state-owned incumbent BSNL was created by corporatization of the erstwhile India telecommunication series, a government unit responsible for provision of telephony services. Subsequently, after the telecommunication policies were revised to allow private operators, companies such as Vodafone, Bharti Airtel, Tata indicom, Idea cellular, Aircel and loop mobile have entered the space. See mobile operators in India. In 2008-09, rural India outpaced urban India in mobile growth rate. Bharti Airtel now is the largest telecom company in India. India’s mobile phone market is the fastest growing in the world, with companies adding some 18.98 million new customers in Oct 2010. The total number of telephones in the country crossed the 742.12 million mark on Oct 31st 2010.The overall tele-density has increased to 62.31% by Oct 31st 2010. In the wireless segment, 18.98 million subscribers were added in Oct 2010. The total wireless subscribers (GSM, CDMA &WLL (F)) base is more than 706.
Introduction of the telephone
In 1880, two telephone companies namely the oriental telephone company ltd. And the Anglo- Indian telephone company ltd. approached the government of India to establish telephone exchanges in India. The permission was refused on the grounds that the establishment of telephones was a government monopoly and that the government itself would undertake the work 1881, the government later reversed its earlier decision and a licence was granted to the oriental telephone company limited of England for opining telephone exchanges at Calcutta, Bombay, madras and Ahmadabad and the first formal telephone service was established in the country. 28 January 1882 is a red letter day in the history of telephone in India. On this day major E.Baring, member of the governor general of India’s council declared open the telephone exchanges in Calcutta, Bombay and madras. The exchanges in Calcutta named “central exchange” was opened at third floor of the building at 7, council house street. The central telephone exchange had 93 numbers of subscribers. Bombay also witnessed the opening of telephone exchange in 1882 FUTHER DEVELOPEMENT
A MOBILE PHONE TOWER 1.1902-first wireless telegraph station establishes between sager islands and sand heads. 2. 1907 first central battery of telephones introduced in Kanpur. 3. 1913-1914 first automatic exchange installed shimla. 4. 23 July 1927 radios telegraph system between the UK and India, with imperial wireless chain beam stations at khadki and daunt, inaugurated by Lord Irwin by exchanging greetings with King George V. 5. 1933 radiotelephones system inaugurated between UK and India. 6.1953 12 channel carrier system introduced. 7.1960 First subscriber truck dialling route commissioned between Lucknow and Kanpur. 8.1975 First PCM system commissioned between Mumbai city and andheri telephone exchange. 9.1976 First digital microwave junction introduced. 10. 1979 first optical fibre system for local junction commissioned at pune. 11. 1980 first satellite earth station for domestic communication established at secunderabad, A.P. 12. 1983 first analogy stored program control exchange for trunk lines Commissioned at Mumbai. 13.1984 C-DOT established for indigenous development and production of digital exchange. 14. First mobile telephone services started on non commercial basis on 15august 1995in Delhi.
OPPURTUNITIES FOR TELECOM INDUSTRIES:According to the report presented by taking into account the statement of Indian ministry of communication and information technology, the telecom opportunities in India has been growing by 20 to 40 per cent every year since past 3 years. The telecom services in India have been recognized as a world class tool for the socio-economic devolvement in India .India is knows to rank fourth in the telecom industry in Asia after China, Japan, and South Korea and the telecom network in India is knows to stand in the eighth position across the global. The tele-density has grown leaps and bounds in the past few years from 2.3 percent in1999 to 4.8percent in 2002. The world average percentage for the telecom industry as against the Indian average is 7.5 times while the Asian average against the same was 4.5 times. The
current market range of the telecommunication industry in India has been estimated to USD 8 billion and this is expected to undergo an accretion by the end. The growth witnessed by the telecom market in India has increased the number of opportunities for the industry and this has been fuelled by the growing mobile sector, which has attained the consumer level of 10 million by the end of December 2002 that was almost 100 in the year. This outstanding growth in the mobile sector explains the advent of digital cellular technology and reduced tariffs as a consequence of competitive pressures. The growth in cellular subscribers has surpassed the benchmark of subscriber base. The telecom market has increased dramatically with the advent of wireless in local loop technology. Telecommunication sector opportunities in India assure a transparent, safe, and secured ambiance for the telecom market. Around 300 million population of highly consumable middle-class status that is advantageous for the industry surrounds the telecom sector in India. This is because, in some of the Indian the possess land line telephones can be substituted by mobile phone that is very unlike developed countries. Therefore, it adds up to growth in mobile sector in India. Few more telecommunication sector opportunities in India include introduction of internet telephony services, privatization of BSNL, and introduction of a number of international long distance services sector. The opportunities in the Indian telecom sector in increasing at a massive pace with the introduction of never and innovative schemes in various and at present the telecom sector in India is claimed to be one of the major contributors in India’s flourishing economy.
THEATS OF TELECOMMUNICATIN INDUSTRIES:The telecommunication industry must plan its strategic responses to multiple economic scenarios. without adequate forethought on the spiralling ramification on economic downturns and diligence in detecting which scenario is upon them, telecom management terms will find their options for effective course correction greatly constrained. Worse, some firms may fail or be forced into being acquired at distressed prices. As the future economic reality unfolds, companies may face one of three scenarios: a deep, long –lasting recession; a deep, short –lived recession: or a shallow, short – lived recession. “The characteristics of the deep, loge –lasting recession scenario are elevated unemployment and massive contraction in consumer spending, “says Dailey. “ this result in reduced enterprise spending ,a broad –based contraction of gross domestic product (GDP) and may be accompanied by inflation” Additionally, a deep long –lasting recession would almost certainly entail a protracted erosion of real estate values continued weakening of the dollar and sustained increases in oil prices. In this scenario telecommunication services, as well as consumer electronics, enterprise information technology, the media and entertainment sector would all see a decline.
This valuable new research from Stratecast not only characterizes the deep, long- lasting recession scenario, and appropriate strategies to deal with that scenario, but similarly assesses the deep, short-lives recession scenario, and the shallow, short-lived recession scenario.
INTRODUCTION TO CDMA
Code Division Multiple Access (CDMA) is a radically new concept in wireless Communications. It has gained widespread international acceptance by cellular radio system operators as an upgrade that will dramatically increase both their system capacity and the
service quality. It has likewise been chosen for deployment by the majority of the winners of the United States Personal Communications System spectrum auctions. It may seem, however, mysterious for those who aren't familiar with it. This site is provided in an effort to dispel some of the mystery and to disseminate at least a basic level of knowledge about the technology. CDMA is a form of spread-spectrum, a family of digital communication techniques that have been used in military applications for many years. The core principle of spread spectrum is the use of noise-like carrier waves, and, as the name implies, bandwidths much wider than that required for simple point-to-point communication at the same data rate. Originally there were two motivations: either to resist enemy efforts to jam the communications (anti-jam, or AJ), or to hide the fact that communication was even taking place, sometimes called low probability of intercept (LPI). It has a history that goes back to the early days of World War II. The use of CDMA for civilian mobile radio applications is novel. It was proposed theoretically in the late 1940's, but the practical application in the civilian marketplace did not take place until 40 years later. Commercial applications became possible because of two evolutionary developments. One was the availability of very low cost, high density digital integrated circuits, which reduce the size, weight, and cost of the subscriber stations to an acceptably low level. The other was the realization that optimal multiple access communication requires that all user stations regulate their transmitter powers to the lowest that will achieve adequate signal quality. CDMA changes the nature of the subscriber station from a predominately analogy device to a predominately digital device. Old-fashioned radio receivers separate stations or channels by filtering in the frequency domain. CDMA receivers do not eliminate analogy processing entirely, but they separate communication channels by means of a pseudorandom modulation that is applied and removed in the digital domain, not on the basis of frequency. Multiple users occupy the same frequency band. This universal frequency reuse is not fortuitous. On the contrary, it is crucial to the very high spectral efficiency that is the hallmark of CDMA. Other discussions in these pages show why this is true. CDMA is altering the face of cellular and PCS communication by: · Dramatically improving the telephone traffic capacity · Dramatically improving the voice quality and eliminating the audible effects of multipath fading · Reducing the incidence of dropped calls due to handoff failures · Providing reliable transport mechanism for data communications, such as facsimile and internet traffic · Reducing the number of sites needed to support any given amount of traffic · Simplifying site selection · Reducing deployment and operating costs because fewer cell sites are needed · Reducing average transmitted power · Reducing interference to other electronic devices · Reducing potential health risks Commercially introduced in 1995, CDMA quickly became one of the world's fastest growing wireless technologies. In 1999, the International Telecommunications Union selected CDMA
as the industry standard for new "third-generation" (3G) wireless systems. Many leading wireless carriers are now building or upgrading to 3G CDMA networks in order to provide more capacity for voice traffic, along with high-speed data capabilities. 1. INTRODUCTION TO SPREAD SPECTRUM
ABOUT GSM SERVICES:GSM (Global system for mobile communications: originally from group special mobile) is the world’s most popular standard for mobile telephony system. The GSM association estimates that 80%of the global mobile market uses the standard. GSM is used by over 1.5 billion people across more than 212 countries and territories. This ubiquity means that subscribers can use their phones throughout the world, enabled by international roaming arrangements between mobile network operators. GSM differs from its predecessor technologies in that both signalling and speech channels are digital, and thus GSM is considered a second generation 2G mobile phone system. this also facilitates the wide –spread implementation of data communication applications into the system. The GSM standard has been an advantage to both consumers, who may benefit from the ability to roam and switch carriers without replacing phone, and also to network operators, who can choose equipment from many GSM equipment vendors. GSM also pioneered low cost implementation of the short message service (SMS) also called text messaging, which has since been supported on other mobile phone standards as well. The standard includes a worldwide emergency telephone number feature. For, Release 97 of the standard added packet data capabilities by means of general packed radio example newer versions of the standard were backward compatible with the original
GSM system service (GPRS).release 99 introduced higher speed data transmission using Enhanced data rate for GSM evolution (EDGE.)
DEFINATION OF GSM:
Gsm (global system for mobile communication) is a digital mobile telephony system that is widely used in Europe and other parts of the world. GSM uses a variation of time division multiple access (TDMA) and is the most widely used of the three digital wireless telephony technologies (TDMA, GSM and CDMA).GSM digitizes and compresses data, than sends it down a channel with two other streams of user data, each in its own time slot. It operates at either the 900 MHz or 1800MHz frequency band. Mobile services based on GSM technology were first launches in Finland in 1991.today ,more than 690 mobile networks provides GSM services across 213 countries and GSM represents 82.4%of all global mobile connection .according to GSM world, there are now more than 2 billion GSM mobile phone users worldwide. GSM world references china as “the largest single GSM market, with more than 370 million users, followed by Russia with 145 million, India with 83 million and the USA with 78 million users.” Since many GSM network operators have roaming agreements with foreign operators, users can often continue to use their mobile phone when they travel to other countries, SIM cards (subscriber identity module ) holding home network access configurations may be switched to those will metered local access, significantly reducing roaming costs while experiencing no reductions in service. GSM together with other technologies is part of the evolution of wireless mobile telecommunication that includes high – speed circuit-switched data (HCSD), general packet radio system (GPRS), Enhanced data GSM Environment (EDGE), and universal mobile telecommunication service (UMTS).
HISTORY:In 1982, the European conference of postal and telecommunication administrations (CEPT) created the group special mobile (GSM) to develop a standard for a mobile telephone system that could be used across Europe. in 1987, a memorandum of understanding was signed by 13 countries to develop a common cellular telephone system across Erope.in 1989, GSM responsibility was transferred to the European telecommunication standards institute and phase of the GSM specification were published in 1990 .the first GSM network was launched in 1991 by radioing in Finland with joint technical infrastructure maintenance from Ericsson.by the end of 1993 , over a million subscribers were using GSM phone networks being operated by 70 carriers across 48 countries.
EVOLUTION OF GSM SERVICESThe explosive growth of global system for mobile (GSM) communication services over the last two decades has changed mobile communication from a niche market to a fundamental
constituent of the global telecommunication markets. GSM is a digital wireless technology standard based on the notion that users want to communicate wirelessly without limitations created by network or national borders. In a short period of time, GSM has become a global phenomenon. The explanation for its success is the cooperation and coordination of technical and operational evolution that has creates a virtuous circle of growth built on three principles: interoperability based on open platforms, roaming and economies of scale (GSM association, 2004) GSM standard are now adopted by more than 200 countries and territories. It has become the main global standard for mobile communication 80 percent of all new mobile customers are on GSM networks .GSM has motivated wireless adoption to the extent that mobile phone now globally outnumbers fixed – line telephones. In February 2004, more than I billion people, almost one in six of the world’s population, were using GSM mobile phone. Some developed European nations such as the United Kingdom, Norway, Finland, and Spain have penetration levels of between 80 to 90 % with other European nation not far behind. However, there are some countries such as Hong Kong and Italy that have a100% penetration level. the importance of the commissioned by a UK mobile operator establishes that the united kingdom’s mobile phone sector now contributes as much to the UK gross domestic product as the total oil- and gas extraction industry (MM02,2004). Technical developments, competition, and deregulation have contribution to a strong growth in the adoption of mobile phones in the third world. In Africa recent research has shown that mobile telephony has been extremely important in providing an African telecommunication infrastructure. The number of mobile phone users on the African continent has increased by over 1000% between 1998 and 2003 to reach a total of 51.8 million. mobile user numbers have exceeded those of fixed line, which stood at 25.1 million at the end of 2003.the factors for success in this region include demand, sector reform, the licensing of new competition, and the emergence of imported strategic investors (ITU, 2004)
FOCUS: EVOLUTION OF GSM NETWORKS:
Mobile communication can be divided into three distinct eras identified by an increase in functionality and bandwidth, as illustrated in figures 1. These eras relate to the implementation of technological advancements in the field. The industry in currently on the verge of implementing the third technological era and at the beginning of defining the step for the fourth era.
FIRST GENERATION NETWORKSThe first generation 1G cellular system were the simplest communication networks deployed in the 1980s. The first generation networks were based on analogue-frequency- modulation transmission technology. Challenges faced by the operators included inconsistency. Frequent loss of signals, and low bandwidth. The 1G network was also expensive to run due to a limited customer base.
SECOND GENERARTION NETWORK:The second – generation 2G cellular systems were the first to apply digital transmission technologies for voice and data communication. The data transfer rate was in the region of 10s of kbps. Other examples of technologies in 2G systems include frequency- division multiple access (FDMA), time – division multiple access (TDMA), and code – division multiple access. The second – generation networks deliver high – quality and secure mobile voice, and basic data services such as fax and text messaging along with full roaming capability across the world. To address the poor data transmission rates of the 2G network, developments were made to upgrade 2G networks without replacing the networks. These technological enhancements were called 2.5G technologies and include networks such as general Packet Radio Service (GPRS). GPRS-enabled networks deliver features such as always-on, higher capacity, Internet-based content and packet-based data services such as colour Internet browsing, email on the move, visual communications, multimedia messages, and location-based services. Another complementary 2.5G service is Enhanced Data Rates for GSM Evolution (EDGE). This network upgrade offers similar capabilities as those of the GPRS network. Another 2.5G network enhancement of data services is high-speed circuit switched data (HSCSD). This allows access to novice services 3 times faster than conventional networks, which means subscribers are able to send and receive data from their portable computers at speeds of up to 28.8 Kbps; this is currently being upgraded in many networks to 43.2 Kbps. The HSCSD solution enables higher rates by using multiple channels, allowing subscribers to enjoy faster rates for their 27 countries around the world in Europe, Asia Pacific, South Africa and Israel (GSM, 2002) Internet, e-mail, calendar and file-transfer services. HSCSD is now available to more than 100 million customers across.
Current Trend: Third-Generation Networks
The most promising period is the advent of third-generation (3G) networks. These networks are also referred to as the universal mobile telecommunications systems (UMTSs). The global standardization effort undertaken by the ITU is called IMT-2000. The aim of the group was to evolve today’s circuit-switched core network to support new spectrum allocations and higher bandwidth capability. Over 85% of the world’s network operators have chosen 3G as the underlying technology platform to deliver their third-generation services (GSM, 2004b). The implementation of the third generation of mobile systems has experienced delays in the launch of services. There are various reasons for the delayed launch, ranging from device limitations, application and network related technical problems and lack of demand. A significant factor in the delayed launch that is frequently discussed in the telecommunication literature (Klemperer, 2002; Maitland, Bauer & Westervelds, 2002; Melody, 2000) is the extortionate fee paid for the 3G-spectrum license in Europe during the auction process. Most Technical problems along with device shortage have been overcome, but there are still financial challenges to be addressed caused by the high start-up costs and the lack of a subscriber base due to the market saturation in many of the countries launching 3G.
GSM vs. CDMA GSM and CDMA are the two main competing network technologies deployed by cellular service provider’s world over. GSM (Global System for Mobile Communications) originated in Europe in 1990. The GSM Associations an international organization founded in 1987, dedicated to developing, providing and overseeing the worldwide wireless standard of GSM While CDMA (Code Division Multiple Access)is a proprietary standard designed by Qualcomm Inc in United States and has been the dominant network standard for North America and parts of Asia. It became an international standard in 1995.However now, GSM networks have penetrated the United States and the CDMA networks have spread in other parts of the world. People of both the camps claim that their architecture issuer or to the other. RESTRAINTS ON TELECOM SECTOR ? Sluggish pace of reform process ? Lack of infrastructure in semi-rural and rural areas, which make sit difficult to make inroads into this market segment ? Limited Spectrum availability
THE MAJOR PLAYER OF TELECOMMUNICATION INDUSTRY OF GSM SERVICES
1. MTS 2 3 BSNL (BHARAT SANCHAR NIGAM LTD) RELINCE COMMUNICATION
4 BHARTI AIRTEL 5 TATA DOCOMO
INTRODUCTION OF MTS
Type Traded as Industry Founded Headquarters Key people Revenue Net income Employees Subsidiaries Website
Public TSX: MBT Telecommunication 1908 Winnipeg, Manitoba David Leith (Chairman), Pierre bluing $1.809 billion (2009) $101.7 million (2009) 6,491 (2005) MTN All streamhttp://www.mts.ca
Manitoba Telecom Services Inc. (TSX: MBT), or MTS , formerly Manitoba Telephone System, is the primary telecommunications carrier in the Canadian province of Manitoba and the fourth largest telecommunications provider in Canada[2] with 7000 employees. It provides local and long-distance phone services, television service, Internet service and wireless services including digital PCS, cellular, and paging. Manitoba Telecom Services is the publicly-traded holding company; the operating subsidiary (which runs both the Manitoba operations and the national business communications provider All stream) is named MTS All stream Inc. MTS is the descendant company of Manitoba Government Telephones which went into operation in January 1908. The corporation eventually absorbed all private telephone operations in the province. In 1996, the Provincial government of Premier Gary Film on decided to sell the Manitoba Telephone System to private shareholders. The decision to privatize was seen as controversial, as it marked a significant departure from the Progressive Conservatives' earlier position that MTS should remain provincially-owned.[3]
National Telecom Award:-
MTS, the mobile telephony brand of System-Shyam Tele services (SSTL) has been conferred National Telecom Award [6] for being the fastest growing data operator in India. Mr. Vsevolod Rozanov, CEO, System Shyam Tele Services Ltd. received the award on behalf of the company from Mr J S Sharma, Chairman, Telecom Regulatory Authority of India and Mr P J Thomas, Secretary, Department of Telecom, Government of India. The award is recognition of MTS establishing itself as a fastest growing data operator in the market. MTS has close to one lakh mobile broadband subscribers in less than six months, for its high speed mobile broadband service, MBlaze. Within a short span time, the company has launched its services in 15 telecom circles (UP East and West is the latest circle) across the country and has already achieved a overall subscriber base of 8 million customers.
MTS India has rolled out its CDMA services in Tamil Nadu. Madigan will provide you details of each plan and vouchers offered by it. One can get MTS India's Lifetime connection by just paying Rs. 49. This consists of SIM cost and includes Rs. 10 initial talk time. MTS is offering connection with and without handsets so if you have a CDMA handset (not of Reliance or TATA Indicom) then you can use the SIM in that and if you do not have a CDMA handset you can buy one MTS India's CDMA handset. The basic connection comes with a precondition that Minimum of Rs.200 top up over a period of 6 months till 24th Jan 2028 is a must. The default call rates and sms charges of this connection are as follows:
PREPAID CDMA RECHARGE VOUCHERSCall Charges (Rs./min) MTS to MTS .Local To non-MTS To land line phones STD To mobile / land line Per Message Charges Local & National (all networks) SMS ISD
0.35 0.70 0.70 1.40 0.50 5.00
With the launch of MTS India one can expect a reduction in call charges of other Mobile Service Providers also. Key offers launched my MTS India includes: 1. 10, 00,000 local free minutes (within network) (This is a limited time offer) 2. Free unlimited local MTS to MTS calls for Rs. 99 (This is much cheaper than the similar plans offered by Reliance CDMA and TATA Indicom)
Different types of Tariff plans of MTS Telecom in India are as follows
New Sim Recharge of Rs. 99:
• • • • • • • • • •
Free 10 rupees talk-time MTS-to-MTS: 1paisa/2 seconds MTS-to-others: 1 paisa/per second MTS-to-STD: 1 paisa/per second MTS-to-All mobile (Local SMS): 50 paisa/per sms MTS-to-STD SMS: 1 Rupee/per sms MTS-to-ISD SMS: 5 Rupee/per sms Incoming Roaming call: 1 Rupee/per minute Outgoing Roaming call: 1 Rupee/per minute STD Outgoing Roaming call: 1 Rupee/per minute
MTS Mobile Prepaid Tariff Plans for Kerala:
• • • • • • • • • •
Lifelong Validity (till 24th Jan 2028) Rates SIM Card (including connection) – Rs.49 Talk time – Rs.10 Call Charges (Rs. /min) Local MTS to MTS: 0.35 MTS To non-MTS: 0.70 MTS To land line phones: 0.70 STD To mobile / land line: 1.40 SMS Local & National (all networks): 0.50 SMS ISD: 5.00
MTS One India Tariff Plan
MTS One India Tariff Plan is available in six circles (i.e. 600 towns of Rajasthan, 250 towns of West Bengal & Kolkata, 262 towns of Kerala, 561 towns of Tamil Nadu and 271 towns of Bihar). “One MTS, One India” tariff plan is available only at 11Rs only at a uniform price of 0.35 paisa per call. Double benefits: If you are new subscriber, then recharge with MTalk for Rs 45 to activate Double benefits. If you are existing subscriber, then recharge with MTalk for Rs.105 to activate Double benefits. This scheme gives Unlimited FREE Local calls to MTS mobile and Land line network of Rajasthan for a period of one month. All other network calls will be chargeable at One Paisa. MTS Mobile India Prepaid Tariff Plans for Rajasthan circles: (For new subscribers)
• • • •
One Year Validity Recharge of Rs.49 Local MTS to all Mobiles: 30 paisa per minute STD MTS to all Mobiles: 60 paisa per minute New Voucher comes with Rs.10
Rajasthan:
• • • • • • •
MSaver Rs.11– MTS to MTS STD @ 35p/min MSaver Rs.28– All local calls at 1paisa/2 seconds, Validity: 28 days MSaver Rs.28 – All STD calls at 1paisa/second, Validity: 28 days MSaver Rs.28 – Free 100 SMS per day (National + Local), Validity: 28 days MSaver Rs.28 – MTS to MTS local calls at 1paisa/4 seconds (11PM to 7 AM) Validity: 28 days MSaver Rs.28 – MTS to MTS local at 1paisa/4 seconds (Saturday & Sunday) Validity: 28 days MSaver Rs.100 – Free unlimited MTS to MTS local calls, Validity: 30 days
INTRODUCTION OF BSNL
TYPE: INDUSTRY: FOUNDED: HEADQUATERS: KEY PEOPLE: PRODUCTS: REVENUS: NET INCOME: EMPLOYEES: STATE-OWNED ENTERPRISE TELECOMMUNICATION 19th CENTURY, INCORPORATED 2000 NEW DELHI, INDIA GOPAL DAS (CMD) WIRELESS, TELEPHONE, INTERNET, TELEVISION 32,045 crore (US $ 6.95 billion) (2009-10) 575 crore (US $ 124.78 million) (2009-10) 299,840 (March 31, 2009)
Bharat Sanchar Nigam Limited (abbreviated BSNL; is a state-owned telecommunications company headquartered in New Delhi, India. BSNL is one of the largest Indian cellular service providers, with over 81 million subscribers as of December 2010 and the largest land line telephone provider in India. However, in recent years the company’s revenue and profit plunged into heavy losses due to intense competition in the Indian telecommunications sector. BSNL is India’s oldest and largest communication service provider (CSP). It has a customer base of 90 million as of June 2008. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi, which are managed by Mahanagar Telephone Nigam Limited (MTNL). As of June 30, 2010, BSNL has a customer base of 27.45 million wire line and 72.69 million wireless subscribers.
SERVICES
BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL. • Universal Telecom Services: Fixed wireline services & landline in Local Loop (WLL) using CDMA Technology called bfone and Tarang respectively. As of June 30, 2010, BSNL has 75% market shares of fixed lines.
BSNL Mobile Prepaid Mobile • Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile Telephone services using GSM platform under the brand name Cellone & Excel (BSNL Mobile). As of June 30, 2010 BSNL has 13.50% share of mobile telephony in the country. WLL-CDMA Telephone Services: BSNL’s WLL (Wireless in Local Loop) service is a service giving both fixed line telephony & Mobile telephony.
•
BSNL Broadband
• Internet: BSNL provides internet services through dial-up connection (Sancharnet) as Prepaid, (Net Ones) as Post-paid and ADSL broadband (BSNL Broadband). BSNL hols 55.76% of the market share with reported subscriber base of 9.19 million Internet subscribers with 7.79% of growth at the end of Mar1 Top 12 Dial-up Service providers, based on the subscriber base, It also provides online games via its Games On Demand (GOD). Intelligent Network (IN): BSNL provides IN services offers value-added services, such as Free Phone Service (FPH), India Telephone Card (Prepaid Card), Account Card Calling (ACC), Virtual Private Natwork. (VPN), Tele-voting, Premium Rae Service (PRM), Universal Access Number (UAN) and more. 3G: BSNL offer the ‘3G’ or the ‘3rd Generation’ service which includes facilities like video calling, live TV, 3G Video portal, streaming services like online full length movies and video on demand etc. IPTV: BSNL also offers the ‘Internet Protocol Television’ facility which enables us to watch television through internet.
•
• •
•
• •
FTTH: Fiber to Home facility that offers a higher bandwidth for data transfer. This idea was proposed on post-December 2009. Helpdesk: BSNL’s Helpdesk (Helpdesk) provide help desk support to their customers for their services.
BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL.
ADMINISTRATIVE UNITS
BSNL is divided into a number of administrative units termed as telecom circles, metro districts, project circles and specialized units, as mentioned below. Telecom Circles in India Some are as follows:• • • • • • • Andaman & nicobar telecom circle Jharkhand telecom circle Bihar telecom circle Andhra Pradesh telecom circle Haryana telecom circle Punjab telecom circle Rajasthan telecom circle
METRO • • • •
DISTRICTS
Kolkata Chennai Mumbai Delhi
PROJECT CIRCLES
• • • • Eastern Telecom Project Circle Western Telecom Project Circle Northern Telecom Project Circle Southern Telecom Project Circle
•
IT Project Circle, Pune
MAINTENANCE REGION
• • • • Eastern Telecom Maintenance Region Western Telecom Maintenance Region Northern Telecom Maintenance Region Southern Telecom Maintenance Region
PRODUCTION UNITS
• • • • Telecom Factory, Mumbai Telecom Factory, Jabalpur Telecom Factory, Richhai Telecom Factory, Kolkata
PRESENT AND FUTURE OF BSNL
BSNL then known as Department of Telecom had been a near monopoly during the socialist period of the Indian economy. During this period, BSNL was the only telecom service provider in the country MTNL was present only in Mumbai and Delhi. During this period BSNL operated as a typical state-run organization, inefficient, slow, bureaucratic and heavily unionised. As a result subscribers had to wait for as long as five years to get a telephone connection. The corporation tasted competition for the first time after the liberalization of Indian economy in 1991. Faced with stiff competition from the private telecom service providers, BSNL has subsequently tried to increase efficiencies itself. DoT veterans, however, put the onus for the sorry state of affairs on the Government policies, where in all state-owned service providers were required to function as mediums for achieving egalitarian growth across all segments of the society. The corporation (then DoTs), however, failed miserably to achieve this and India languished among the most poorly connected countries in the world. BSNL was born in 2000 after the corporatization of DoTs. The efficiency of the company has since improved little a bit. CHALLENGES During the financial year 2008-2009 (from April 1, 2008 to March 31, 2009) BSNL has added 8.1 million new customers in various telephone services taking its customer base to 75.9 million. BSNL’s nearest competitor Bharti Airtel is standing at a customer base of 62.3 million. However, despite impressive growth shown by BSNL in recent times, the fixed line customer base of BSNL is declining. In order to woo back its fixed-line customers BSNL HAS BROUGHT DOWN LONG DISTANCE CALLING RATE UNDER One India plan, however, the success of the scheme is not known. However, BSNL faces bleak fiscal 2009-2010 as users flee.
Presently there is an intense competition in Indian Telecom sector and various Telco’s are rolling out attractive schemes and are providing good customer services. Access Deficit Charges (ADC, a levy being by the private operators to BSNL for provide service in non-lucrative areas especially rural areas) has been slashed by 20% by TRAI, w.e.f. April 1, 2009. The reduction in ADC may hit the bottomliness of BSNL. BSNL has started 3G services in 290 cities and acquired more than 6 Lakh customers. It has planned to roll out 3G services in 760 cities across the country in 2010-11. Broadband services: The shift in demand from voice to data has revolutionized the very nature of the network. BSNL is poised to cash on this opportunity and has planned for extensive expansion of the Broadband services. The Broadband customer base of 3.56 million customers in March 2009 is planned to be increased to 16.00 million by March 2014. Now BSNL is the under top five telecom service provider company in Indian.
GSM SERVICES OF BSNL
? Excel ? Cell One ? Reduced set of APNs for BSNL ? PRBT ? List of post offices for mobile bill payment ? List of Vanity numbers of BSNL Mobile Services ? Download GPRS settings into your phone ? Voice Based Service ? GSM DATA Card ? List of 3G Handsets ? FAQ Cell One
BHARAT SANCHAR NIGAM LIMITED(BSNL) CELL ONE GSM/GPRS NETWORK EXPANSION, INDIA
Key Data Order year 2003 Installation started 2004 Project type GSM / GPRS expansion Location India nationwide Estimated investment $ 2.18 billion Completion March 2005 Service commenced Late 2002
FULL SPECIFICATIONS ABOUT GSM SERVICES IN BSNL• • • • • Bharat snatcher nigam ltd ( BSNL) is one of the largest telecommunication companies in India covering both mobile communication and fixed infrastructure. The company was formed in October 2000 when the Indian government department of telecom operations was floated as a company. The success of the company shows in that it has over 38 million fixed line subscribers, 6.9 Million GSM/GPRS subscribers and 1 million CDMA subscribers. The company cell one network (GSM/GPRS) was launched in late 2002 and within six months had attracted 2.4 million subscribers. BSNL than decided to halt further network capacity expansion, as it believed it could not sustain the rate of growth. Subscriber number did not fall off, but neither did they increase at the same rate.
COMPETITORS OF BSNL? BHARTI AIRTEL ? RELIANCE
BSNL FUTUTRE PLANNINGCDMA handsets/terminals.BSNL has sought expression of interest (EOI) for joint ventures with major global companies to design and develop a range of CDMA mobile and fixed wireless terminal (FWT) handsets. To aid this, it plans to lease out space in its manufacturing facilities, Along with tha GSM push, BSNL is also planning to extend into polls, at Mumbai, kolkata and Jabalpur to the prospective handset manufacturers. The plan is to make about a million each of CDMA handsets and FWTs. By March 2005 the company’s mobile services will cover over 4500 towns, as opposed to its current presence in 1600 towns. Jammu and Kashmir will get special preference in this expansion scheme with 300,00 lines being added to meet the demand. The BSNL expansion plans are not without competition. Reliance infocomm’s second phase of expansion will cover 4.7 million villages, and Barites is about to roll – out new services in seven circles across the country. All the networks are being monitored by the telecom regulatory Authority of India (TRAI).
PREPAID S-ERVICES OF GSM SERVICES IN BSNL
The pre-paid services (PPS) in GSM offers a quick and easy solution to cashless calling and ensures the service provider and the network operator the guaranteed payment for the calls because a service subscriber pays in advance for this calls. For a prepaid service the subscriber pays a certain amount in advance to his prepaid account. he is subsequently able to make calls for this amount without having to pay a (monthly) basic fee. The charging of prepaid type services is applicable tariffs is based on a tariff model, which incorporates certain parameters such as date and time , originating/terminating network operator, origination and destination (A-party, B-party) of the call or the dialled number. The prepaid account is simply updated each time a call made. Prepaid accounts are of interest to network operators and services providers for several prepaid accounts are of interest to network operators and services providers for several reasons. Advance payment ensures a steady cash flow and paper – free processing reduces to a wide target group – for example, parents looking to put an upper ceiling on the family phone bill and travellers domiciled for a short period in a foreign country. Subscribers are offered new and safe on- line charging methods.vouvhers can be purchased and easily used in order to recharge the account. since the prepaid services is planned to be used with low initial values, fraud and administration procedures are kept to a minimum. Thus PPS is a lucrative business and ideally suited as a mass service.
OFFERS PROVIDED BY GSM SERVICESGPRS (General Packet Radio Services) offers high speed data services in GSM network. It uses packet mode technique to transfer data and provides connectivity to internet. Users will be able to browse internet using handsets supporting internet browsing. They will also be
able use their e-mail accounts as is being done through landline internet access. Also browsing of internet from laptops and desktop computers is possible by connecting the computer with the GPRS enabled mobile handset thought a data cable or infrared connectivity.
Using GPRS you can download in your mobile the following: 1. 2. 3. 4. 5. 6. 7. 8. Polyphonic ring tones MP3 tones colour logos Wallpapers Videos Animations Games E-mail and more……
PREPAID GSM RECHARGE VOUCHERS-
OLD (RS) NEW (RS)
MRP MRP
55 55 15 35
110 110 30 75
221 220 60 160
276 280 180 60
331 330 30 300
552 550 50 500
1103 1100 365 1000
3309 3300 365 3300
VALIDITY TALK (RS) TIME
PLANS FOR GSM SERVICES OF BSNLBSNL GSM 2G PREPAID MOBILE SERVICES Cost of starter pack: RS.20/-(MRP), talk time – nil, validity – 7days. First recharge coupons (FRC):
MRP TALK OF FRC TIME (RS) (RS) 15 37 25 15
TARRIF PLAN TARRIF APPLICABLE VALIDITY
PLAN VALIDITY
BENEFITS APPLICABLE
Saral anent 1p/sec
lifetime -
lifetime 180days
Prepaid lifetime tariff applicable All call charges (excluding roaming)-1p/sec local sms50p,national sms 60p All call charges (excluding roaming)-1p/sec local sms50p,national sms 60p All call charges (excluding roaming)-49p/sms local national All call charges (excluding roaming)-49p/sms local national Special promotional vouchers for additional talk time &validity with generals
42
15
1p/sec
364 days
lifetime
44
30
49p/sec
-
180days
48
25
49p
365days
Lifetime
60 115
60 150
general
-
180 days
BSNL GSM 3G MOBILE SERVICES 3G PREPAID SERVICES Cost of starter pack for 3G prepaid services: 3G USIM Rs.59/-(MRP), talk time – nil, validity days -7days
TARRIF APPLICABLE TO 3G GENERAL PREPAID CUSTOMERS PARTICULARS Voice call charges in Rs./min Voice call charges in Rs./min Local call voice- off net Reduced call charges to any two BSNL nos STD voice calls-off net STD voice calls-off net Reduced call charges to any one BSNL nos VIDEO CALL CHARGES TO ANY ONE BSNL Local-video calls STD-video calls P2P SMS (Rs./SMS) SMS-Local SMS-National SMS-International Date usage in Rs./10KB National Roaming (Rs./Min.) Voice local O/G Voice STD O/G Video call1/C Video local O/G Video STD O/G VIDEO CALL 1/C Local/National SMS (Rs./SMS)0.5 International SMS Data charges (Rs./10KB) Value Added service PLAN-120 0.5 0.7 0.2 0.5 0.7 0.3 0.70/0.30* 1.00/0.30* 0.3 0.5 3 0.01 0.7 0.7 0.5 1 1 0.7 0.5 3 0.01 As per content provide tariff
3G PREPAID RECHARGE COUPONS
RECHARGE RCV COUPON VALUE IN 55 Rs. RCV 110 RCV 220 RCV 330 RCV 550 RCV 1100 RCV 3300
TALK VALUE Rs.
IN
35
75
160
250
400
1000
3300
VALIDITY IN DAYS
15
30
60
90
180
365
365
ADVANTAGES OF USING BSNL GSM SERVICES1. For the first time in the country, all major towns and cities are covered thought our network. 2. All major national and state highways are covered 3. National and international sms facility 4. International roaming available for more than 300 networks across the world. 5. The facility of one number roaming across the country 6. All regular features of cellular telephony, such as SMS as well as advanced features like mms are available. 7. 24 hour helping all across the country. 8. The only mobile services available thought out the country including Jammu and Kashmir and north Eastern states like Arunachal Pradesh, Nag land, Mizoram et.
INTRODUCTION OF RELIANCE TELECOM INDUSTIES Reliance communications formerly knows as Reliance infocomm, along with reliance telecom and Flag telecom, is part of reliance communications ventures (RCoVL). Reliance communication limited, founded by Dhirubhai Ambani (1932-2002), is the flagship company of the reliance Anil Dhirubhai Ambani group. The reliance anil Dhirubhai Ambani group currently has a net worth in excess of Rs 64000 crore (US Rs 13.6 billion), cash flow of Rs. 13000 crore ($2.8 million), and a net profit of Rs.8400 crore ($1.8 billion).the equity shares of RCOM are listed on Bombay stock exchange limited and national stock exchange limited. The global depositories Receipts and foreign currency convertible bonds are listed on Luxembourg stoke exchange and Singapore stock exchange respectively.
Type Industry Founded Founder Headquarters Area served
Public Telecommunication 2004 Dhirubhai Ambani Navi Mumbai Maharashtra, India India Anil Ambani (Chairman) Satish Seth (MD) Wireless, telephone, internet Television Data cards Recharge vouchers VC Rs. 22,948 crore (US$4.98 billion) (2009) Rs. 9,305 crore (US$2.02 billion) (2009) Rs. 6,045 crore (US$1.31 billion) (2009) Rs. 1, 02,207 crore (US$22.18 billion) (2009) Rs. 1,032 crore (US$223.94 million) (2009) Reliance Anil Dhirubhai Ambani Group 31,884 (2009)
Key people
Products
Revenue Operating Income Net income Total assets Total equity Owner(s) Employees
Parent Reliance Anil Dhirubhai Ambani Group Reliance Telecom Limited Reliance Global COM Limited Subsidiaries Reliance Tech Services Reliance Communications Infrastructure Limited (RCIL)
Background
It ranks among the top 5 telecommunications companies in the world by Number of customers in a single country. Reliance communications Corporate clientele includes 2,100 Indian and multinational corporations, And over 800 global, regional and domestic carriers. The company has established a panIndia, next generation, integrated ( wireless and wire line ), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 6,00,000 villages Reliance communications owns and operates the next generation IP-enabled connectivity infrastructure comprising over 1,90,000 km of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific Region.
Key statistics
• • • • • • • • • The company owns the world’s largest private next generation IP enabled connectivity infrastructure, comprising 2, 55,000 km of fibre optic cable systems throughout Asia-Pacifia, India, Us, Europe, Middle East regions. It has the world’s largest single source WAN VPLS-17 countries and 48 cities. It reaches over 90% of the world’s population, 230 countries and territories on six continents. It provides services to business customers in 163 countries. It has relationship with over 800 carriers and service providers. It supports over 70,000 managed service locations. It has local expertise in 37 countries. It provides full-time service support from ten customer service centres around the world. It has a commitment to identifying 70% of network faults, before the customer realises any problem.
HISTORY
Flag acquisition Flag Telecom started in 1990 as a provider of international wholesale network transport and communication services, with 50,000 km of undersea cables. In 2001 Flag filed for bankruptcy under chapter 11. In 2002 it emerged from bankruptcy. In January 2004 Reliance Info COM (now renamed Reliance communications) acquired Flag Telecom for a valuation of US $ 211 million for a control of 100% equity of the company. After the merger Flag was renamed Reliance Global COM About Reliance communications Reliance communications Limited founded by the late Shri Dhirubhai Ambani (1932-2002) is the flagship company of the Reliance of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000
crore (US $ 13.6 billion), cash flows of Rs. 13,000 crore (US $ 2.8 billion), net profit of Rs. 8,400 crore (US $ 1.8 billion). The company, with a customer base of over 90-100 million including over 2.5 million individual overseas retail customers, ranks among the Top 5 telecom companies in the world by number of customers in a single country. Reliance communications corporate clientele includes 2,100 Indian and multinational corporations, and over 700 global, regional and domestic carriers. Reliance communications has established a pan-India, next generation, integrated (wireless and wire line), convergent (voice, data and video) digital network, covering over 24,000 towns and 6, 00,000 villages. Reliance communications owns and operates the world’s largest next generation internet protocol enabled connectivity infrastructure, comprising over 1,90,000 km of fibres optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
Awards & recognition –
2009 INDUSTRY AWARDS • International Ethernet port installations at enterprise customer sites as of mid – 2009. Reliance global COM was recognized as a top – tier global Ethernet provider on Vertical system group’s business Ethernet leader board. The leader board focuses on the global service footprint of network service providers, providing rank in terms of the number.
2008 INDUSTRY AWARDS • Light reading’s editorial staffs with the help of reader votes and nominations, for having had the most remarkable impact on the business of next-generation communication during the past 12 Reliance communication chairman, Anil D. Ambani, was selected as “person of the year” by months. Reliance global com was recognized among Fierce Telecom’s “top ten” service providers. The Australian telecommunication users global (ATUG) awarded Reliance global com Australasia’s MPLS matrix 2008 the ATUG innovation in communication award as the service that contributed the most to the development of the communication industry and to the business sector in Australia in 2008.
• •
ABOUT RELIANCE GSM SERVICESThe Indian telecom market is projected to reach 700million subscriber by 2012 from the reliance communication, as promised, will launch its GSM services nationwide over the days With this roll-out, Reliance also becomes the first telecom operator to offer both GSM and CDMA services in the country. The launch will cover 1 billion people in 24000 towns and 600,000 villages, says the company. Reliance had soft-launched its GSM services in New Delhi in August this year, extending coverage to Mumbai,Bangalore,Ahmadabad, Surat, Luck now, and Ludhiana by end of September. Present 325 million. CDMA major Reliance communication (RCOM) is expected to roll out its GSM services across the country early 2009. The company is currently in talks with handset manufacturers including LG, Samsung and Motorola to acquire the handsets. The company has set a target of 7 million handsets, which it intends to bundle along with its service and sell mainly thought its 2500 retail stores across India. According to sources, Rcom has earmarked approx Rs. 15,000 crore for its GSM services. The Department of telecommunication’ Duel technology policy allows existing CDMA players to also operate GSM services within the same licence. Apart from Rcom, CDMA operator’s tata teleserives and Shyam Sistema are also in the race to launch GSM services. The Indian telecom market is projected to reach 700 million subscribers by 2012 from from the present 325-million plus.
RELIANCE GSM SERVICESReliance GSM cellular service is the first cellular service to enter the north east region. It had a monopoly market for some years before other services entered the market and challenged its monopoly. Being the pioneer in cellular service in the north- east region of India it really provided some very cheap service but I must say the network is as bad as it use to be. The call rates are cheap but the service is not available in most of the region and thus we had to opt out it and go for better network provider like the hutch and Airtel. In the beginning since it had monopoly so we had no other options but to go for the Reliance GSM cellular services but with the entering of the other cellular giants we were more than happy to switch over to the better service providers. It’s been some years now and even to date they have not improved on their network service. We seldom get network at most of the place and even if we do get the connection the line is very much disturbed. The congestion problems never gets over and there were times when
making calls from 5PM to 10AM in reliance is one of the leading GSM service providers in India. The information mentioned below helps us to know various latest reliance GSM services hand sets providing us various benefits implementing new technology and plans.
Reliance GSM service popular handsets1. Nokia 3110 C GSM is one of the recently launched sets of Reliance GSM service which has got all the reasons to be on the ranking. 2. This GSM handset features 1.3 mega pixel camers with 1.8 inch color screen display. 3. It also has a FM radio stereo with expandable memory up to 2GB. It features GPRS as well as Bluetooth facility. 4. Spice c810 is another Reliance GSM service set which has got 1.3 mega pixel camers. 5. This also features a MP3 player facility with FM radio. Bluetooth is another added advantage. 6. Samsung SCH- m369 is one of recently launched GSM sets of reliance which also has got striking features. 7. This reliance GSM set has 2.0 mega pixel camers and a very good quality MP3 player on it. It also has GPRS facility.
RELIANCE GSM SERVICE PREPAID AND POSTPAID CONNECTION DETAILS1 In order to avail different offers of Reliance GSM services one has to first submit the mandatory documents to avail the post-paid or prepaid. 2. Submission of a copy of identity proof, a passport size photograph and a copy of local address proof are the mandatory documents which need to be submitted to avail these services.
Reliance tariff plans Reliance communication, India’s no 1 CDMA network has now started offering GSM services with state-of-the-art next generation network. They are in fact the first private telecom operator in India of offer mobile service in both. Reliance communication is offering its GSM SIM cards (pre paid) for an amount of just Rs. 25. (Some were its available at just Rs. 10 or free) Every subscriber gets free talk time worth Rs. 900.90 days i.e. a new subscriber would get Rs. 10 talk time day for the first 90 days that talk time validity is 24 hours. Validity- 6 months.
CALL CHARGES:Call rates: Local- Rs. 1/min (to any network) STD- Rs. 1.50/min (to any network) SMS Charges:Local- Rs. 1/sms National- Rs. 2/sms Free Night Calling Reliance GSM unlimited night calling (10 PM to 6 AM) on Reliance network (both GSM and CDMA) absolutely free through out Mumbai, Maharashtra and Goa. Recharge top-up card ranging from Rs. 10 to 500 network & services.
INTRODUCTION OF BHARTI AIRTEL TELECOM
Bharti Airtel Limited commonly known as airtel is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifty largest telecom operators in the world with over 207.8 million subscribers across 19 countries at the end of 2010. It is the largest cellular service provider in India, with over 152.5 million subscribers at the end of 2010. Airtel is the 3rd largest in country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel also offers fixed line services and broadband services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. Its network (base stations, microwave links, etc.) is maintained by Ericsson, Nokia Siemens Network and Huawei, business support by IBM and transmission towers by another company (Bharti Infratel Ltd. In India). Ericsson agreed for the first time, to be paid by the minute for installation and maintenance of their equipment rather than being paid up front. This enabled the company to provide pan-India phone call rate of Rs. 1/min. call rate have come down much further. During the last financial year (2009-10), Bharti has roped in a strategic partner Alcatel-Lucent to manage the network infrastructure for the Telemedia Business. The company is structured into four strategic business units-Mobile, Telemedia, Enterprise and Digital TV. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to Telco’s.
Type: Industry:
public telecommunication
Founder: Founder: Headquarters: Area served: Key people: Products: Revenue: Operating Income: Profit: Total assets: Employees: Parent: Website:
17th July 1995 Sunil Bharti Mittal New Delhi, India South Asia & Asian countries Sunil Bharti Mittal (Chairman and MD) Mobile network, wireless, telephone, internet, satellite TV. Rs. 5,699.27 crore (US$7.75 billion) (2009) Rs.14, 589.33 crore (US$3.17 billion) (2009) Rs. 9,426.16 crore (US$2.05 billion) (2009) US$ 11.853 billion (2009) 30,000 (2010) Bharti Enterprises (63.45%), SingTel (32.15%), Vodafone (4.4%). Airtel.com
History
Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germany’s Siemens to manufacture the company’s push-button telephone modeles for the Indian Market. In 1986, Sunil Bharti Mittal incorporate Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This First mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the country’s first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Sky cell communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002 and the company was listed on Mumbai Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh and 16 African countries. Today, Airtel is the largest cellular service provider in India and Fifth largest in the world.
ABOUT GSM SERVICES OF BHARTI AIRTEL
• • • • • • • • • Announces its entry in West Bengal with commercial launch of services from October 15th 2004. Announces seamless coverage on its own backbone across all key highways, rail routes and hills. Launches the circle’s first GPRS enabled network Investments of Rs. 100 crores at launch in west Bengal Announces ‘Bengal One’ Advantage-Airtel to Airtel STD cells in Kolkata and Bengal circles at only Rs. 1/min for both post-paid and prepaid customers as a launch promotion offer. Introduces Airtel Prepaid with never before benefits for customers in Bengal. Launches a bouquet of new products and services including Airtel Live, Hello Tunes and Easy Charge. Also launches a bundled offer with Samsung E800 phone for post-paid customers. Services in Sikkim to be launched shortly.
3G services of Bharti Airtel
Bharti Airtel will offer services like video call, live streaming of video, high speed internet, mobile TV entertainment and go video on social networking through 3G technology. Activation charges Security deposit Monthly rental Local rate STD SMS Local National International .30 .75 5.00 0 Rs. 300 Rs. 549 .30rs/min .75rs/min
INTRODUCTION OF TATA DOCOMOTATA Docomo, usually referred to as docomo (not to be confused with NTT docomo ), is a tata teleservices limites (TTSL) owned cellular service provider on the GSM platform-arising out of the tata group’s strategic joint venture with Japanese telecom giant NTT Docomo in November 2008. Tata Teleservices received a pan- India license to operate GSM telecom service, under the brand “TATA DOCOMO “. Tata docomo launched GSM services on 24 June 2009. it first launched in south India and currently operates in 18 of 22 telecom circles. it has licence to operate in Delhi but has not been allocated spectrum from the government. Tata teleservices in the country’s fourth largest operator in terms of wireless subscribers (indulging both CDMA and GSM, AFTER Bharti Airtel, Reliance communication and Vodafone. Tata docomo offers both prepaid and post-paid GSM cellular phone network in 18 circles. It has become very popular with its one second pulse especially in semi-urban and rural areas. They are launching their service from the south of India to central, east and north. TATA DOCOMO had about 42.34billion users at the end of December 2010. On 5 November 2010, tata docomo became the first private sector telecom company to launch 3G services in India.
Type Industry Founded
joint venture telecommunication November 2008
Headquarters Products Parent NTT DoCoMo Website 3G
New Delhi, India mobile network, Tata docomo, telecom service, etc Tata Teleservices (74%) (26%) TataDocomo.com
On 19 may 2010, the 3G spectrum auction in India ended. Tata Docomo paid Rs.5864.29 crores for spectrum in 9 circles. the circles it will provide 3G in are Gujarat, Haryana, Karnataka, karalla, Madhya Pradesh & Chhattisgarh, Maharashtra (excluding Mumbai ) & Goa, Punjab, Rajasthan, and Uttar Pradesh (east) Uttarakhand. On 5 November 2010, Tata docomo became the first private sector telecom company (third overall) to launch 3G services in India. The company will be investing USD 500 million in network rollout nationally. On January 9, 2011, it was reported by an industry source that docomo and Aircel agreed to jointly roll out 3G networks in the areas where they both have spectrum. This would be one of the first deals of network sharing in the Indian market. A Nokia siemens network is carrying out a pilot for tata docomo and Aircel in the state of Punjab. In the spectrum auction held last year, Aircel won 3G spectrum in 13 of India’s 22 circles (services areas), while tata was awarded 3g –licenses in nine circles. This deal would give both companies 3G coverage in 19 telecom circles of India. The will not have coverage on 3 circles- Delhi, Himachal Pradesh and Mumbai. The companies have three circles in commonKarnataka, Kerala and Punjab. Tata docomo’s HSPA+ 3G networks, set up with the assistance of NTT Docomo, supports high-speed internet access with speeds of up to 21.1 Mbps. The network also supports high definition voice for superior quality voice calls.
ABOUT TATA DOCOMO GSM SERVICESTOKYO, JAPAN JUNE 10.2009--- NTT DOCOMO INC. announced today the new TATA DOCOMO brand for a GSM service to be provided in India by tata teleservices limited (TTSL), in which DOCOMO owns a 26 percent stake. The new brand (see www.tatadocomo.com,available after16.30JST), developed by the business and technology cooperation committee that DOCOMO and TTSL have jointly established, symblizes the two companies’ strong partnership and their commitment to the development of India’s rapidly growing mobile phone market.
TTSL plans to launch the GSM service in southern India this month and gradually expand it nationwide. TTSL has created significant strengths with its high-quality network and extension retail stores and customer-service outlets covering nearly all of India, where new subscribers have been surging with net monthly of more than 10 million.
PLANS FOR GSM SERVICES OF TATA DOCOMO
Everyone is very eager to know about TATA DO Como’s GSM Mobile service tariff plan in details, so we bring the exclusive tariff plan for you first on Telecom Talk. To get a taste of TATA DOCOMO GSM Mobile services, a subscriber can opt to ‘Prepaid Starter Pack.’ For Rs. 49, the starter pack comes with life time validity. Here are the details TATA DOCOMO GSM Prepaid Starter Kit (includes Lifetime Validity SIM) – costs Rs. 49/- and comes with Rs. zero talk time & basic call Local Call charge (Rs. 1/min) & STD at Rs. 1.50/min. Customer can have the “Pay per use” plan for, 1 paisa per sec calling by making any one recharge on standard starter pack. All Local Calls – 1p/second; All STD Calls – 2p/second. STD Call – 2 paisa per sec (Introductory offer: STD Calls up to 27,000 seconds are charged at 1p/sec in a month, beyond that 2p/sec in that month for a limited period.)
COMPETITIVE PROFILE MATRIX
Competitive profile matrix is an essential strategic management tool to compare the firm with the major player of the industry. Competitive profile matrix show the clear picture to the firm about the strong points and weak points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies. The best thing about CPM that it includes your firm and also facilitates to add other competitors make easier the comparative analysis. IFE matrix only internal factors are evaluated and in EFE matrix external factors are evaluated but CPM include both internal and external factors to evaluate overall position of the firm with respective to their major competitors. The competitive profile matrix consists of following attributes mentioned attributes mentioned below.
CRITICAL SUCCESS FACTORS
Critical success factors are extracted after deep analysis of external and internal environment of the firm. Obviously there are some good and some bad for company in the external environment and internal environment. The higher rating show that firm strategy is doing well to support this critical success factors and rating means firm strategy is lacking to this critical success factors and lower rating means statergy is lacking to support the factor.
RATING
Rating in CPM represents of firm toward the critical success factors. Highest the rating better the response of the firm towards the critical success factor, rating range from 1.0 to 4.0 and can be applied to any factor. There is some important point related to rating in CPM.
• • • •
Rating is applied to each factor The response is poor represented by 1.0 The response is average is represented by 2.0 The response is above average represented by 3.0
•
The response is superior represented by 4.0
WEIGHT
Weight attribute in CPM indicates the relative importance of factor to being successful in the firm’s industry. The weight range from 0.0 means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct. AIRTEL Success Critical Factor 1)Advertise ment 2)Service Quality 3)Price 4)Competiti veness 5)Manage ment 6)Consumer Loyalty 7)Brand Image 8)Market Share TOTAL Rat ing 4 4 3 4 3 3 4 4 Wt. Score .60 .60 .30 .40 .30 .45 .60 .40 3.95 RELIANCE Rat ing 4 2 3 3 2 2 4 3 Wt. Score .60 .30 .30 .30 .20 .30 .60 .30 2.90 BSNL Rat ing 3 2 3 2 3 2 3 3 Wt. Score .45 .30 .30 .20 .30 .30 .45 .30 2.60
?
ADVERTISEMENT: - Advertising is a from of communication intended
to persuade viewers, readers or listeners to take some action. Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product / services to the customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. There are several reasons for advertising of telecom industries of GSM services.
• • • • • •
Increasing the sales of GSM sim card Creating and maintaining a brand identity or brand image Communicating a change in the existing product line Introduction of new tariffs and plans of GSM services Increasing the buzz-value of the brand of the company Introducing new caller tunes, news alerts, 3G services, entertainment zones, using of internet such as face book etc.
Thus, several reasons for advertising and similarly there exist various media which can be effectively used for advertising. Based on these criteria there can be several branches of advertising e.g. 1. Print Advertising:- Newspapers 2. Broadcast Advertising:- Television, Radio 3. Celebrity Advertising
JUSTFICATION:- According to advertisement Airtel is giving advertisement of
network in rural areas and online recharge facility. Reliance is moving high because it gives advertisement by celebrity and on that it also it shows advertisement of free night calling that’s why it has given the high rate of 4. Now compare to these two BSNL,.
SERVICE QUALITY: - In related to telecom GSM services it is the end result of
service process, to be offered to the market place to satisfy a want. Ait is the end result of a process and serves as a want satisfier. It is usually a benefit of new tariffs and plans that a company offers to a buyer for purchase. In GSM services the best network and low call rates are provided to meet customer’s expectation for that service.
Telecom industry provides services and safety assurance:• Time-to-market pressures and shortened test phases in release cycles often lead to incomplete and ineffective quality assurance (QA), and with testing staff that may lack deep domain expertise as well as repeatable testing processes. Quality assurance is frequently the bottleneck and best candidate for increased efficiencies. It provides QA solution covering the entire spectrum of activities, skills and technologies required to plan, set up test infrastructure, implement test processes and
• •
perform test execution on mission critical, revenue impacting systems that run critical business logic. • Our QA and telecom industry expertise spans OSS/BSS applications, such as Customer Care (CRM/Contact Centre) order management, web portals, EAI, billing, distribution, retail and content, as well handset/device qualification. Clients can gain from ability to improve foundation of a strategic OSS/BSS infrastructure by bringing new services to market faster, improving integration to key partners and suppliers, creating a better customer service experience, and enabling higher efficiency thought optimized IT system and processes. It provides call centre quality service.
•
•
JUSTIFICATION:Airtel is rated 4 because of its network coverage, cheap call rates and online recharge facility, same with tata docomo for its cheap call rats as .10 paisa per minute with tata docomo, tata indicom. Reliance is rated 2 because call divert is occurring, networks always busy and recharge coupons are not easily available. BSNL is also rated 2 because there is always cross connection occurs.
PRICEPrice is a component of an exchange or transaction that takes place between two parties and refers to what must be given up by one party (i.e., seller). Our Indian telecom market is about to set in this connotation I guess if one tries to remember which were the plans offered by any particular operator within a span of week he/she might fell himself stuck with amnesia. If we look around news headlines there days they are more or less likely as “Diwali Special Festive offer” “launch of low tariff plan” “introduction of per second pulse” “Again lowest tariff buzz” or something like unlimited dialer tones or super second & super seral packs and many more like there no matter who the operator is and no matter in which area its operating, the price war of Indian telecom market is getting intense day by day. As a smart investor everyone likes to avoid the price war while selection an industry for big ticket investment. This effect can be from Airtel stock price (at home country i.e. India) from the start of 2008 (Refer Exhibit 1 ) which is downward since Jan 2008 despite showing 3040% of healthy margin, some of the major contribution of this downfall was the zain acquisition ( mergers are in of mergers and acquisitions reduces the wealth of the shareholders in long run) and some was the spectrum allocation. Much of the telecom growth in last 10 years is a result of reforms imposed by the TRAI (Telecom Regulatory Authority of India).as a regulator it had imposed many rules which set the tune of growth and suggested price which was affordable to end customer. Economy of scale made sure service provider gets sufficient returns at the TRAI recommended price.
JUSTIFICATIONIt had rated on the basis of its call rates and now a day’s all the companies are providing same all rates because of its competition. Therefore almost all rating is same.
COMPETITIVENESSCompetitiveness is the ‘the struggle for existence or gain in industrial and mercantile. It is the ability of a firm or a nation to offer products and services that meet the quality of local and world market at prices that are compitive and provide adequate returns on the resources employed or consumed in producing them. Current analysis provides real-time analysis of breaking industry events, as well as intelligence reports on the markets, companies and products that are shaping the telecommunications, networking and business software industries. Telecommunications is an exciting industry. High growth and a fast pace in an increasingly competitive market put demands on today’s product suppliers. To say ahead, suppliers must identify and respond to market changes quickly and smoothly. Companies in the telecom equipment industry are faced with ever decreasing margins as competitors from overseas leverage low production costs to bring cheap substitutes to market. In this intense environment, simply having access to competitive information is not sufficient to effectively chart a course to success. Companies must adapt by infusing compitive awareness thought out their organization and into every business process that deals with customer and products. The cycle of gathering external information, analyzing it, determining on optimal reasons and than engaging the business to execute is called the competitive response lifecycle, and it is a critical process for companies of all sizes to understand. Competitive responsiveness then, is the measure of a company’s capability to respond to changes in external conditions and events. It includes the ability to improve performance by creating a repeatable process advantage over competitors. Three recurring dimensions are used to measure competitive responsiveness. 1. speed 2. consistency 3. effectiveness We have been fortunate to work on matters of competitive response with a large number of global leaders in the information technology and telecommunication industry. In doing so, we have found several competitive response best practices that all companies should implement. They are best understood in the context of a competitive response life cycle.
JUSTIFICATION-
On the basis of CPM model it has been analyzed that as now a day’s Airtel is in the top position for its best services for this it has rated 4 .Reliance and BSNL has one point lower i.e. 3 but as I found BSNL nearest competitor is Airtel and Reliance.
MANAGEMENT
Management support in the telecommunication industry:- For telecommunication industry it provides capabilities that support and enhance processes associated with producing and delivering telecommunication products and services. Features tailored to meet these organization unique requirements help these companies efficiently and cost effectively manage process, expand opportunities and maximize the value of customer relationship and existing assets. TMN provides a framework for achieving interconnectivity and communication across heterogeneous operation system and telecommunication networks. To achieve this, TMN defines a set interface point for elements which perform the actual communications processing (such as a call processing switch) to be accessed by elements, such as management workstations, to monitor and control them. The standard interface allows elements from different manufacturers to be incorporated into a network under a single management control. Modern telecom networks are automated and are run by OSS software or operational support systems. These manage modern telecom networks and provide the data that is needed in the day to day running of a telecom network. OSS software is also responsible for issuing commands to the network infrastructure to activate new service offerings, commence services for new customers, detect and correct network faults. The framework identifies four logical layers of network management: ? Business Management:- Includes the functions related to business aspects, analyzes trends and quality issues, for example, or to provide a basis for billing and other financial reports. ? Service Management: - Handles services in the network, definition, administration and charging of services. ? Network Management: - Distributes network resources, performs tasks of configuration, control and supervision of the network. ? Element Management: - Handles individual network elements including alarm management, handling of information, backup, logging and maintenance of hardware.
JUSTIFICATION: - On the basis of management Airtel is rated 3 as is going well
in all the ways and it is same with BSNL because it is a government undertaking and it provide hand to hand service for the customers , Reliance is rated 3 because due to lacking of management system it can not provide recharge vouchers at a time in the respective areas and now a days it has also lacking with network coverage lastly,
MARKET SHARE
It is the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company’s sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company’s unit sales volume (in a market) AIRTEL: BSNL: RELIANCE: 31% 22% 26%
JUSTIFICATION : - Airtel is leading with high rating as all its services are good and as it is used in villages so lower class people can use this service. Reliance is rated 2 because of its brand image. Bsnl is rated 3 as it is on average level.
TELECOMMUNICATION MARKET IN INDIA
Telecommunication Market in India is one of the most rapidly growing industries in India. It is considered to be a real boon not only to the country’s economy but also to its inhabitants as it has made life easier and faster altogether. The telecom industry in India has grow phenomenally in 5 years. In 2000, the stele phone facility was available to only 3 people out of every 100 persons, where as in 2005 it went up to 10.66 persons as against every 100 people. This outstanding growth in the Indian telecom industry is considered to be one of the most attractive attributes in the exponential accretion of wireless phones across the country. The government of India is planning up for an increase in the production of telephones by 2007 accounting for around 23 telephones in every 100 persons by launching 250 million phones in the country. One of the largest contributors in the alarming success of the telecom industry in India has been the wireless market that has leaded the telecom revolution in India. The telecommunication Market in India is climbing the ladder of success quite rapidly by introducing newer and innovative sectors which are absolutely technology based as well. The government of India has confirmed the phenomenal success of the telecom industry that will be achieved by it in the years to come.
FACTS AND FIGURES
Telecom Equipments: - 11% Telecom Service: - 87%
With 87% share telecommunication services lead in advertising of ‘telecom sector’ on TV followed by telecommunication equipments and corporate brand image with 11% and share respectively during 01-09. Current Service Provider:Airtel: - 25% Reliance: - 18% Bsnl: - 13% Number of Subscribers:Airtel: - 3.37 Crores Bsnl: - 2.44 Crore Reliance: - 100 million Top Advertiser:Reliance: - 31% Bsnl: - 26%
EFE FOR TELECOMMUNICATION INDUSTRIES
EXTERNAL FACTOR EVALUATION (EFE) method is a strategic management tool often used for assessment of current business conditions. The EFE matrix is a good tool to
visualize and priories the opportunities and threats that a business is facing. The EFE matrix consists of following attributes mentioned below. EXTERNAT FACTORS: - External factors are extracted after deep analysis of external environment. Obviously there are some good bad for the company in the external environment. That’s the reason external factors are divided into two categories opportunities and threats. OPPURTUNITIES: - Opportunities are the chances exist in the external environment, it depends whether the firm is willing to exploit the opportunities or maybe they ignore the opportunities due to lack of resources. THREATS: - Threats are always evil for the firm minimum number of threats in the external environment opens many doors for the firm reduces their power in the industry. RATING: - Rating in EFE matrix response of firm toward the opportunities and threats. Highest the rating better the response of the firm to exploit opportunities and defend the threats. Rating range from 1.0 to 4.0 and can be applied to any factor whether it comes under opportunities or threats There are some important points related to rating in EFE matrix:• • • • • Rating is applied to each factor. The response is poor represented by 1.0. The response is average is represented by 2.0. The response is above average represented by 3.0. The response is superior represented by 4.0.
WEIGHT:Weight attribute in EFE matrix indicates the relative importance of factor to being successful in the firm’s industry. The weight range from 0.0 to means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct. WEIGHTED SCORE:Weighted score value is the result achieved after multiplying each factor rating with the weight. TOTAL WEIGHTED SCORE:The sum of all weighted score is equal to the total weighted score; final value of total weighted score should be between ranges 1.0 (low) to 4.0 (high). The average weighted score fall below 2.5 consider as weak. The company total weighted score higher than 2.5 are considering as strong in position. STEPS IN DEVOLOPING THE EFE MATRIX:1. Identify a list of key external factors (critical success factors).
2. Assign a weight to each factor, ranging from 0 (not important) to 1.0 (very important). 3. Assign a 1-4 rating to each critical success factor to indicate how effectively the firm’s current strategies respond to the factor. (1=response is poor, 4=response is extremely good) 4. Multiply each factor’s weight by its rating to determine a weighted score. 5. Sum the weighted score. OPPURTUNITIES OF GSM AND CDMA SERVICES IN TELECOMMUNICATION INDUSTRIES ? MORE QUALITY SERVICE:• Mobile number of portability will force the service provider to improve their quality to avoid losing subscribers. ? VALUE ADDEDE SERVICE:• The mobile value added service include, text or sms, menu based. • Mobile banking, Mobile ticketing etc. ? HORIZONTAL INTEGRATION:• Providing fibre, connectivity to 2, 50, 000 village panchayat by 2012. • More scope in content related service, the consumer is influenced by local culture. ? LATEST TECHNOLOGY AND COST ADVANTAGE:Low call rates, low sms rates, free calling, use of 3G’s. THREATS OF GSM SERVICES IN TELECOMMUNICATION INDUSTIES? THREATS OF SUBSTITUTES1. Online chat 2. E-mail 3. Satellite phone ? CHANGE IN MARKET SHARES ? COMETITION ? DIVERSIFICATION Introduction many types of plans and tariff as per customer choice for e.g. 0.1 paisa per second, .45paisa per minute etc.
JUSTIFICATION-After analysing of EFE matrix I can say that in opportunities.
AIRTEL RELIANCE BSNL TATA DOCOMO MTS
OPPURTUNI TY 1.More quality Services 2.value added Services 3. Horizontal integration 4.Latest technology THREATS
Weigh t .15
Rating
Wt. score .60
Rati ng 2
Wt. score .30
Rati Wt. Rating ng score 3 .45 2
Wt. Rati score ng .30 3
Wt. score .45
4
.10
3
.45
3
.30
3
.45
3
.30
4
.60
.10
4
.40
2
.20
2
.20
2
.20
3
.30
.10
3
.45
3
.30
3
.30
2
.20
4
.40
1.Substitutes
.10
4
.40
3
.30
3
.30
3
.30
4
.40
2.change in market share 3. Competition
.15
4
.60
3
.45
3
.45
3
.45
3
.45
.15
3
.45
3
.45
3
.45
3
.45
3
.45
4. Diversification TOTAL
.15
3
.45
4
.45
3
.45
3
.45
3
.30
1.00
3.80
2.90
2.90
2.65
2.95
AIRTEL: It has rated 4 in quality service and horizontal integration and in value added
service and latest technology it has rated of 3 because it is exponentially growing market
both in size and usage. The regulators have proposed the waiver of license fees in rural areas. Clubbing the regulators policy with low tale density which is just 15%% provides immense opportunity for airtel to expand its customer base. Rural household comprise of 70% of India’s population. The growth in rural segment is currently 8-10% per month. In value added services these services bring both values to customers and operators. Airtel has special services and the opportunity can still be exploited father for better profitability .in strong strategic partnerships for technology Airtel has strategic alliance with singtel, which has helped in providing quality services to the customer due to technology transfer. Airtel also has strong alliances with equipment partners who also drive development and innovative solution.
RELIANCE & TATA DOCOMO:- it has rated 2 in quality service and
horizontal integration and 3 in value added service and latest technology because for the following reasons:1. Government policy of providing unified license. 2. Introduction of 3G network in India. 3. Contribution of rural subscribers in only 24% in total subscriber base. BSNL:-it is almost same with airtel only the change factor is in horizontal integration In threats I have analysed that
AIRTEL:1. Increased competition may reduce market share and / or revenue: The wireless market in the year 2008-09 saw the entry of many existing players in to newer circles along with operators migrating GSM from. 2. CDMA technology. The market also saw entry of international and National long distance operators. This has lead to tariff erosion and pressure of marketing expenditure in the coming year. 4 Substitutes like VOIP for e.g. Skye, vonage etc. these service are a big threat to international long distance calls.
RELIANCE & TATA DOCOMO- In this almost all threats are same
except the diversification in reliance because as compare to other companies only reliance offers as many tariffs that’s why it had rated 4. BSNL: this is going on average level but closest to airtel.
PORTER’S FIVE FORCES MODEL:
The model of pure competition implies that risk- adjusted rates of return should be constant across firms and industries. However, numerous economies studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure.
Michael porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates.
THE THREATE OF NEW ENTRANTS:The threat of new entrants is a competitive force that determines how easily a firm’s profits can be lowered because of new entrants competitors in the industry. There are six barriers that determine the risk of new entrants. These include economies of scale, product differentiation, capital requirement, switching costs, access to distribution channels and cost disadvantages independent of scale. Economies of scale reduce the per unit cost of a product as the number of units being produce increase. BSNL have a significant economy of scale entry barrier because large companies like reliance communication and airtel exits in the industry that has high services output, which reduces the charges to increase the sale of GSM services. If a new competitor wanted to enter the market, the company would have to enter producing a large quantity at the same low price as competitors or the company would have to compete with a cost disadvantage. Because economies of scale exist in the industry, it deters smaller competitors from entering into the market and reduces the threat of entrants. Another entry barrier is the presence of large capital requirement that are required in telecom industries of GSM services because to increase the networking power in city as well as villages and for that they have to install many of their respective towers. And for this required huge amount of capital. The large capital investment also entails costs for items such as labour, raw materials. In addition to these costs, a new company would need to overcome service differentiation.
Furthermore, switching cost create a barrier to entry for new companies entering the GSM services, switching the supplier go GSM services such as internet facilities, using of 3G create additional services that must be completed by the company to ensure correct quality. Additionally, the expense and network that must be present obtain access to distribution channels in the entry like airtel; virgin is an entry barrier for new GSM services of telecom industries new company must acquire distribution channels for their GSM services. This requires the company to create a network of buyers, which is time and money intensive. Further, the new companies have to companies have to compete for shelf space in stores with the larger players in stores with the larger players in the industry that have existing distribution channels already established.
• BARGANING POWER OF BUYERS:The bargaining power of buyers is a competitive force that can result in lower prices for services and increase the quality of services, which decreases profits and increases costs for the industry. Buyers power increase if large volumes of the product are purchased, the product is undifferentiated, few switching costs exist, low profits are searned, backward integration is possible and the quality of the buyer ‘s product is not affected by the supplier’s product. Another condition that affects the power of buyers is product differentiation .if the product is undifferentiated, the buyer has the power to play competitors against each other and reduce the industry cost the GSM services of telecom industries has a differentiated services as new companies come with new Schemes and new value added services. In the modern day telecom industry which has attained high penetration level, acquiring customer is getting ever costlier. Industry analysis states that only 25% of the acquired customer stay with the company after a year, time and on an average only 20-30% of the entire customer base is revenue earning/profitable customers. This dugs a deep hole in the balance sheet of the is a huge unbalance created in gross additions of the customers and net addition. Hence, in GSM services bargaining power of buyer is much higher due to cut throat competition,
•
POWER OF SUPPLIERS-
In comparisons to power of buyer, the power of supplier is very low because in today’s scenario many options are available in the market for the customer’s as in the competitive market GSM services try to provide more and cheaper rates for attracting customer. Therefore it is obvious that customers go for low rates as mobile are also coming in low price, so it is difficult for the suppliers to stand on one particular service they should provide many numbers of GSM services for their profit maximization. Suppliers should aware of all
services provided by GSM and according to that they should go for the sale of maximum number of service.
• THREAT OF SUBSTITUTE PRODUCT AND SERVICE
The threat of substitute products is a competitive force that can set a ceiling on the price the industry can charge for their product. If there are subscribers available to the customer, an industry’s potential returns are limited. One ratio can be used to the price performance ratio. In GSM services of telecommunication industry as many new companies are entering they are coming with new tariffs and new services. For e.g. as airtel is providing lower call rates in the same time Tata DoCoMo entered with more cheap call rates as well as cheap sms rates now a day’s also sms pack are reduced as in earlier time RS. 30 gives monthly packs they provide in top up such as 1rs And 500 sms are free per day. Now a day companies like Tata DoCoMo and Vodafone are providing occasionally services like free charges or in minimum rates they giving call rates. So, these are the threats for existing companies and these new companies are hampering these old services.
ROLE OF GOVERNMENT OF TELECOM INDUSTRYThe Indian telecommunication system is governed by the Indian telegraph act, 1885 (ITA 1885) and the Indian wireless act, 1933 the department of telecommunication (dot) goers the Indian telecom industry. In coordination with its arm, telecom commission looks after licensing, policy making, and frequency management a prime ministerial council, the group on telecom and IT handles important ad-hoc issues if any. To streamline policy reforms and safeguard consumer interests, dot established the telecom regulatory authority of India (TRAI) in 1997. Telecom disputes settlement and appellate tribunal (TDSAT) was also the same time. Another regulatory body is the wireless planning commission (WPC) under the again of the ministry at communication established at policy environment. Has been well supported by the policy reforms in the post liberalization era. Telecom sectors reforms can be traced to the 1980s, when the department of posts and telegraph was disintegrated to from department of telecommunication. Further, Dot was split into mahanager telephone nigam limited (MTNL) and videsh sanchar nigam limited (VSNL) However, the real thrust began with the national telecom policy in 1994.
RECOMMENDATIONS:As mentioned in the future of Indian telecom and on the basis of the primary research secondary research, the following recommendation can be concluded: 1. Lowering the tariff plans of service providers will increase more competition. 2. In order to allow technological up gradation, segment policies should be technologyneutral, and not specifically prescriptive should be spectrum allocation and create
3. 4. 5. 6. 7. 8. 9.
need-based licensing of spectrum bandwidth to facilitate the policy of unlimited new entrants in basic services. Pass rules or number portability (services migration) to allow free market condition for fixed line consumers, without taxing new entrants or consumers for moving away from a monopoly services provider. Bringing more up gradation in vas for the betterment of the users. Improvement of work infrastructure in both the urban and rural areas. Reducing the STD and ISD charges for the users. GSM operators which given a good benefit to the end users. These operators should also indulge into providing various services. Mobile banking is a new concept which is recently adopted by Airtel and it provides recharge from mobile phone by tie ups with banks Companies can provide new and different schemes to their customer.
CONCLUSION
On the basis of the research carried out by the researchers, it may be concluded that the problems of the telecom industry are varied in nature. They extend to various facets of the service industry and in fact plague all the services provided by the mobile telecom industry. What is problematic is that from network quality and excess costs to VAS and customer care, the survey conducted by the researcher’s shows, the problems are all-pervasive. The
researchers believe on this basis that they affect one and all in the same way irrespective of the plans and connections used by them. While Pre-paid customers have problems with recharge frauds, post-paid customers deal with excessive billing as well as unjustified charges for basic services. All customers on the other hand face problems with network quality including call drops, voice clarity etc. Customer care provided by various telecom operators does not seem to improve the situation especially due to the callous and indifferent attitude of their employees. On the other hand, customers perceive it to only increase the problems further. These problems are multiplied as the average consumer isn’t aware of his rights under any existing legislation, and worse off the day to day violations of his rights. Even those aware of the remedies, it is a general feeling to find it too cumbersome to take up the matter even with the customer care executives since the amount involved is usually very nominal. Consequently, mobile operators get away with these deficiencies in services because very few use the redressal mechanisms. The matter of redressal of these disputes has been confused with a latest Supreme Court ruling in this matter which restricts the powers of the Consumer Forums to hear telecom disputes. The problem does not just end there. Most District Consumer Forums are not following the Supreme Court decision and thus while a few accept such cases, others reject. The consumer is therefore left without any remedy whatsoever. Researchers feel that these road-blocks and obstacles to redressal must be eliminated. Such disputes must be covered under Consumer Protection Act for deficiency of services.
Bibliography:• • • • •
www.telcom industy.com www.bsnl.com www.reliance communication.com www.bharti airtel.com www.MTScom
www.tata docomo.com www.gsmserivces.com • Trai report • www.scribd.com
• •
doc_196012814.doc
hi ........i uplode telecommuncation project report
INDUTRIAL ANALYSIS OF TELECOM INDUSTRIES
SUBMITTED TO
M.R ANKUR ROY
SUBMITTED BY
NEHA KUMARI MBA 1st SECTION “A” ROLL NO 16
Acknowledgement
I give my heart filled thanks to my project guide MR. ANKUR ROY for spending his valuable time with me in encouraging my project. He is the driving force behind me right from the beginning till the submission I express my gratitude to MR.ANKUR ROY for his expert supervision and valuable guidance without which project would never have been success. Also I thank my friends who helped me in all required data and information. All suggestion for the important of the project will be gratefully acknowledged.
Contents
1. 2. 3. 4. Introduction of telecom industries. Communication in India. Introduction of the telephone. Opportunities for telecom industries.
5. Introduction CDMA. 6. Introduction of Reliance CDMA. 7. About GSM services. 8. Evolution of GSM services. 9. Major 5 players of GSM companies. 10. Introduction of 5 companies with their details of GSM Services. ? ? ? ? ? BSNL RELIANCE BHARTI AIRTAL VODAFONE MTS
11. Competitive profile matrix with critical success factor And their respective. 12. EFE matrix with their justification. 13. Porter’s five forces model. 14. Role of government in telecom industries in services. 15. Recommendations. 16. Conclusion.
INTRODUCTION OF TELECOMMUNICATION INDUSTRIES
Telecommunication The telecommunications industry is responsible for radio, television, voice communications, and broadband services. The growth and innovation of the telecom industry has enabled people to communicate across the globe and access endless amounts of information over the internet. Broadband services are becoming faster and easier to access with fiber optic networks and wireless services like WiMax and CDMA. Many of the major telecom companies have merged over the last 10 years in order to offer massive product and service portfolios, as well as further capitalize on bundled media packages ('triple play"). These new technologies and growth through mergers are enabling these companies to find new revenue sources and growth opportunities in a mostly mature market. There are two types of communication networks: circuit-switched networks and packet-switched networks. In circuit-switched networks a dedicated physical (digital or analogy) circuit between the calling and called party is set up at the start of a call and released when the call has ended. Traditional telephone networks are circuit-switched networks and collectively form the switched-circuit network (SCN). Today these networks are used for speech and other purposes, such as facsimile, and are usually referred to as telecommunication networks. Initially, all communication networks were circuit-switched networks. Data networks, consisting of a number of nodes connected by digital links, made their appearance around 1970. In these networks, a call (or session) consists of a series of short data bursts (packets) followed by relatively long silent intervals. A physical circuit therefore does not have to be dedicated to a single data call but can be shared by several simultaneous calls. The Internet is an example of a data network. The terms “telecommunication network” and “data network” usually imply circuit-mode and packet-mode, respectively. However, advances in packet technology are making possible voice communication in data networks, in what is called convergence of voice and data. The long-term trend is toward packet communication for voice, video, and data, so the word “telecommunication” is also used sometimes to denote converged networks.
The Indian telecom market is expected to grow three fold by 2012 & market size over US $ 8 billion. More over the government has set a target of 20 million broadband connections by 2010. The National Telecom Policy 1999 targets tele-density at 15 cent by 2010. This will entail an investment olt is expected that by the year 2010 there will be over 500 million subscribers in the Indian telecom market. Cellular subscriber base is projected to grow at a CAGR (Compounded Annual Growth Rate) of 48 per cent & expected to reach 88 million in 2012. Over 150% growth in telecom services is projected in 5 years. Indian will require large investments in network infrastructure & Indian expected to be fasted growing telecom market in the world. Since the project expected to reach 30-40% per year 250 subscribers by 20092010. Total estimate of investment opportunity of USS 22 billion expected over the next five years. Investment opportunity of $ 22 billion across many areas: ? Telecom Devices and Software for Internet ? Broadband and direct to home services ? Gateway exchange ? Set top box ? Modem ? Mobile handsets and consumer premise equipments ? Gaming devices ? EPABX ? Telecom Software ? Telecom Services for voice and data via a range of technologies. With the rapid growth of the telecom network, there are further opportunities to expand the telecom infrastructure and research and development.
COMMUNICATION IN INDIA
India is the world’s fastest growing Wireless market, with 752million mobile phone subscribers as of February, 2011. It is also the second largest telecommunications network in the world in terms of number of wireless connections after China. The Indian Mobile Subscriber base has increased in size by a factor of more than one hundred since 2001 when the number of subscribers in the country was approximately 5 million to 752 million by Feb 2011. As the fastest growing telecommunications industry in the world, it is projected that India will have 1.159 billion mobile subscribers by 2013. Further more, projection by several leading global consultancies indicates that the total number of subscribers in India will exceed the total subscriber count in the China by 2013. Furthermore, projections by several
leading global consultancies indicate that the total number of subscribers in India will exceed the total subscriber count in the china by 2013. The industry is expected to reach a size of Rs344, 921crore (US&74.85Billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10million people during the same period. According o analysts, the sector would create direct employment for 2.8 million people and for 7 million indirectly. In 2008-09 the overall telecom equipment in India stood at Rs.136, 833crore (US&29.69 billion) during the fiscal, as against Rs.115, 382crore (US&25.04 billion) a year before.
Modern growth
A large population, low telephony penetration levels, and a rise in consumers’ income and spending owing to strong growth have helped make India the fastest- growing telecom market in the world. The first operator in the state-owned incumbent BSNL was created by corporatization of the erstwhile India telecommunication series, a government unit responsible for provision of telephony services. Subsequently, after the telecommunication policies were revised to allow private operators, companies such as Vodafone, Bharti Airtel, Tata indicom, Idea cellular, Aircel and loop mobile have entered the space. See mobile operators in India. In 2008-09, rural India outpaced urban India in mobile growth rate. Bharti Airtel now is the largest telecom company in India. India’s mobile phone market is the fastest growing in the world, with companies adding some 18.98 million new customers in Oct 2010. The total number of telephones in the country crossed the 742.12 million mark on Oct 31st 2010.The overall tele-density has increased to 62.31% by Oct 31st 2010. In the wireless segment, 18.98 million subscribers were added in Oct 2010. The total wireless subscribers (GSM, CDMA &WLL (F)) base is more than 706.
Introduction of the telephone
In 1880, two telephone companies namely the oriental telephone company ltd. And the Anglo- Indian telephone company ltd. approached the government of India to establish telephone exchanges in India. The permission was refused on the grounds that the establishment of telephones was a government monopoly and that the government itself would undertake the work 1881, the government later reversed its earlier decision and a licence was granted to the oriental telephone company limited of England for opining telephone exchanges at Calcutta, Bombay, madras and Ahmadabad and the first formal telephone service was established in the country. 28 January 1882 is a red letter day in the history of telephone in India. On this day major E.Baring, member of the governor general of India’s council declared open the telephone exchanges in Calcutta, Bombay and madras. The exchanges in Calcutta named “central exchange” was opened at third floor of the building at 7, council house street. The central telephone exchange had 93 numbers of subscribers. Bombay also witnessed the opening of telephone exchange in 1882 FUTHER DEVELOPEMENT
A MOBILE PHONE TOWER 1.1902-first wireless telegraph station establishes between sager islands and sand heads. 2. 1907 first central battery of telephones introduced in Kanpur. 3. 1913-1914 first automatic exchange installed shimla. 4. 23 July 1927 radios telegraph system between the UK and India, with imperial wireless chain beam stations at khadki and daunt, inaugurated by Lord Irwin by exchanging greetings with King George V. 5. 1933 radiotelephones system inaugurated between UK and India. 6.1953 12 channel carrier system introduced. 7.1960 First subscriber truck dialling route commissioned between Lucknow and Kanpur. 8.1975 First PCM system commissioned between Mumbai city and andheri telephone exchange. 9.1976 First digital microwave junction introduced. 10. 1979 first optical fibre system for local junction commissioned at pune. 11. 1980 first satellite earth station for domestic communication established at secunderabad, A.P. 12. 1983 first analogy stored program control exchange for trunk lines Commissioned at Mumbai. 13.1984 C-DOT established for indigenous development and production of digital exchange. 14. First mobile telephone services started on non commercial basis on 15august 1995in Delhi.
OPPURTUNITIES FOR TELECOM INDUSTRIES:According to the report presented by taking into account the statement of Indian ministry of communication and information technology, the telecom opportunities in India has been growing by 20 to 40 per cent every year since past 3 years. The telecom services in India have been recognized as a world class tool for the socio-economic devolvement in India .India is knows to rank fourth in the telecom industry in Asia after China, Japan, and South Korea and the telecom network in India is knows to stand in the eighth position across the global. The tele-density has grown leaps and bounds in the past few years from 2.3 percent in1999 to 4.8percent in 2002. The world average percentage for the telecom industry as against the Indian average is 7.5 times while the Asian average against the same was 4.5 times. The
current market range of the telecommunication industry in India has been estimated to USD 8 billion and this is expected to undergo an accretion by the end. The growth witnessed by the telecom market in India has increased the number of opportunities for the industry and this has been fuelled by the growing mobile sector, which has attained the consumer level of 10 million by the end of December 2002 that was almost 100 in the year. This outstanding growth in the mobile sector explains the advent of digital cellular technology and reduced tariffs as a consequence of competitive pressures. The growth in cellular subscribers has surpassed the benchmark of subscriber base. The telecom market has increased dramatically with the advent of wireless in local loop technology. Telecommunication sector opportunities in India assure a transparent, safe, and secured ambiance for the telecom market. Around 300 million population of highly consumable middle-class status that is advantageous for the industry surrounds the telecom sector in India. This is because, in some of the Indian the possess land line telephones can be substituted by mobile phone that is very unlike developed countries. Therefore, it adds up to growth in mobile sector in India. Few more telecommunication sector opportunities in India include introduction of internet telephony services, privatization of BSNL, and introduction of a number of international long distance services sector. The opportunities in the Indian telecom sector in increasing at a massive pace with the introduction of never and innovative schemes in various and at present the telecom sector in India is claimed to be one of the major contributors in India’s flourishing economy.
THEATS OF TELECOMMUNICATIN INDUSTRIES:The telecommunication industry must plan its strategic responses to multiple economic scenarios. without adequate forethought on the spiralling ramification on economic downturns and diligence in detecting which scenario is upon them, telecom management terms will find their options for effective course correction greatly constrained. Worse, some firms may fail or be forced into being acquired at distressed prices. As the future economic reality unfolds, companies may face one of three scenarios: a deep, long –lasting recession; a deep, short –lived recession: or a shallow, short – lived recession. “The characteristics of the deep, loge –lasting recession scenario are elevated unemployment and massive contraction in consumer spending, “says Dailey. “ this result in reduced enterprise spending ,a broad –based contraction of gross domestic product (GDP) and may be accompanied by inflation” Additionally, a deep long –lasting recession would almost certainly entail a protracted erosion of real estate values continued weakening of the dollar and sustained increases in oil prices. In this scenario telecommunication services, as well as consumer electronics, enterprise information technology, the media and entertainment sector would all see a decline.
This valuable new research from Stratecast not only characterizes the deep, long- lasting recession scenario, and appropriate strategies to deal with that scenario, but similarly assesses the deep, short-lives recession scenario, and the shallow, short-lived recession scenario.
INTRODUCTION TO CDMA
Code Division Multiple Access (CDMA) is a radically new concept in wireless Communications. It has gained widespread international acceptance by cellular radio system operators as an upgrade that will dramatically increase both their system capacity and the
service quality. It has likewise been chosen for deployment by the majority of the winners of the United States Personal Communications System spectrum auctions. It may seem, however, mysterious for those who aren't familiar with it. This site is provided in an effort to dispel some of the mystery and to disseminate at least a basic level of knowledge about the technology. CDMA is a form of spread-spectrum, a family of digital communication techniques that have been used in military applications for many years. The core principle of spread spectrum is the use of noise-like carrier waves, and, as the name implies, bandwidths much wider than that required for simple point-to-point communication at the same data rate. Originally there were two motivations: either to resist enemy efforts to jam the communications (anti-jam, or AJ), or to hide the fact that communication was even taking place, sometimes called low probability of intercept (LPI). It has a history that goes back to the early days of World War II. The use of CDMA for civilian mobile radio applications is novel. It was proposed theoretically in the late 1940's, but the practical application in the civilian marketplace did not take place until 40 years later. Commercial applications became possible because of two evolutionary developments. One was the availability of very low cost, high density digital integrated circuits, which reduce the size, weight, and cost of the subscriber stations to an acceptably low level. The other was the realization that optimal multiple access communication requires that all user stations regulate their transmitter powers to the lowest that will achieve adequate signal quality. CDMA changes the nature of the subscriber station from a predominately analogy device to a predominately digital device. Old-fashioned radio receivers separate stations or channels by filtering in the frequency domain. CDMA receivers do not eliminate analogy processing entirely, but they separate communication channels by means of a pseudorandom modulation that is applied and removed in the digital domain, not on the basis of frequency. Multiple users occupy the same frequency band. This universal frequency reuse is not fortuitous. On the contrary, it is crucial to the very high spectral efficiency that is the hallmark of CDMA. Other discussions in these pages show why this is true. CDMA is altering the face of cellular and PCS communication by: · Dramatically improving the telephone traffic capacity · Dramatically improving the voice quality and eliminating the audible effects of multipath fading · Reducing the incidence of dropped calls due to handoff failures · Providing reliable transport mechanism for data communications, such as facsimile and internet traffic · Reducing the number of sites needed to support any given amount of traffic · Simplifying site selection · Reducing deployment and operating costs because fewer cell sites are needed · Reducing average transmitted power · Reducing interference to other electronic devices · Reducing potential health risks Commercially introduced in 1995, CDMA quickly became one of the world's fastest growing wireless technologies. In 1999, the International Telecommunications Union selected CDMA
as the industry standard for new "third-generation" (3G) wireless systems. Many leading wireless carriers are now building or upgrading to 3G CDMA networks in order to provide more capacity for voice traffic, along with high-speed data capabilities. 1. INTRODUCTION TO SPREAD SPECTRUM
ABOUT GSM SERVICES:GSM (Global system for mobile communications: originally from group special mobile) is the world’s most popular standard for mobile telephony system. The GSM association estimates that 80%of the global mobile market uses the standard. GSM is used by over 1.5 billion people across more than 212 countries and territories. This ubiquity means that subscribers can use their phones throughout the world, enabled by international roaming arrangements between mobile network operators. GSM differs from its predecessor technologies in that both signalling and speech channels are digital, and thus GSM is considered a second generation 2G mobile phone system. this also facilitates the wide –spread implementation of data communication applications into the system. The GSM standard has been an advantage to both consumers, who may benefit from the ability to roam and switch carriers without replacing phone, and also to network operators, who can choose equipment from many GSM equipment vendors. GSM also pioneered low cost implementation of the short message service (SMS) also called text messaging, which has since been supported on other mobile phone standards as well. The standard includes a worldwide emergency telephone number feature. For, Release 97 of the standard added packet data capabilities by means of general packed radio example newer versions of the standard were backward compatible with the original
GSM system service (GPRS).release 99 introduced higher speed data transmission using Enhanced data rate for GSM evolution (EDGE.)
DEFINATION OF GSM:
Gsm (global system for mobile communication) is a digital mobile telephony system that is widely used in Europe and other parts of the world. GSM uses a variation of time division multiple access (TDMA) and is the most widely used of the three digital wireless telephony technologies (TDMA, GSM and CDMA).GSM digitizes and compresses data, than sends it down a channel with two other streams of user data, each in its own time slot. It operates at either the 900 MHz or 1800MHz frequency band. Mobile services based on GSM technology were first launches in Finland in 1991.today ,more than 690 mobile networks provides GSM services across 213 countries and GSM represents 82.4%of all global mobile connection .according to GSM world, there are now more than 2 billion GSM mobile phone users worldwide. GSM world references china as “the largest single GSM market, with more than 370 million users, followed by Russia with 145 million, India with 83 million and the USA with 78 million users.” Since many GSM network operators have roaming agreements with foreign operators, users can often continue to use their mobile phone when they travel to other countries, SIM cards (subscriber identity module ) holding home network access configurations may be switched to those will metered local access, significantly reducing roaming costs while experiencing no reductions in service. GSM together with other technologies is part of the evolution of wireless mobile telecommunication that includes high – speed circuit-switched data (HCSD), general packet radio system (GPRS), Enhanced data GSM Environment (EDGE), and universal mobile telecommunication service (UMTS).
HISTORY:In 1982, the European conference of postal and telecommunication administrations (CEPT) created the group special mobile (GSM) to develop a standard for a mobile telephone system that could be used across Europe. in 1987, a memorandum of understanding was signed by 13 countries to develop a common cellular telephone system across Erope.in 1989, GSM responsibility was transferred to the European telecommunication standards institute and phase of the GSM specification were published in 1990 .the first GSM network was launched in 1991 by radioing in Finland with joint technical infrastructure maintenance from Ericsson.by the end of 1993 , over a million subscribers were using GSM phone networks being operated by 70 carriers across 48 countries.
EVOLUTION OF GSM SERVICESThe explosive growth of global system for mobile (GSM) communication services over the last two decades has changed mobile communication from a niche market to a fundamental
constituent of the global telecommunication markets. GSM is a digital wireless technology standard based on the notion that users want to communicate wirelessly without limitations created by network or national borders. In a short period of time, GSM has become a global phenomenon. The explanation for its success is the cooperation and coordination of technical and operational evolution that has creates a virtuous circle of growth built on three principles: interoperability based on open platforms, roaming and economies of scale (GSM association, 2004) GSM standard are now adopted by more than 200 countries and territories. It has become the main global standard for mobile communication 80 percent of all new mobile customers are on GSM networks .GSM has motivated wireless adoption to the extent that mobile phone now globally outnumbers fixed – line telephones. In February 2004, more than I billion people, almost one in six of the world’s population, were using GSM mobile phone. Some developed European nations such as the United Kingdom, Norway, Finland, and Spain have penetration levels of between 80 to 90 % with other European nation not far behind. However, there are some countries such as Hong Kong and Italy that have a100% penetration level. the importance of the commissioned by a UK mobile operator establishes that the united kingdom’s mobile phone sector now contributes as much to the UK gross domestic product as the total oil- and gas extraction industry (MM02,2004). Technical developments, competition, and deregulation have contribution to a strong growth in the adoption of mobile phones in the third world. In Africa recent research has shown that mobile telephony has been extremely important in providing an African telecommunication infrastructure. The number of mobile phone users on the African continent has increased by over 1000% between 1998 and 2003 to reach a total of 51.8 million. mobile user numbers have exceeded those of fixed line, which stood at 25.1 million at the end of 2003.the factors for success in this region include demand, sector reform, the licensing of new competition, and the emergence of imported strategic investors (ITU, 2004)
FOCUS: EVOLUTION OF GSM NETWORKS:
Mobile communication can be divided into three distinct eras identified by an increase in functionality and bandwidth, as illustrated in figures 1. These eras relate to the implementation of technological advancements in the field. The industry in currently on the verge of implementing the third technological era and at the beginning of defining the step for the fourth era.
FIRST GENERATION NETWORKSThe first generation 1G cellular system were the simplest communication networks deployed in the 1980s. The first generation networks were based on analogue-frequency- modulation transmission technology. Challenges faced by the operators included inconsistency. Frequent loss of signals, and low bandwidth. The 1G network was also expensive to run due to a limited customer base.
SECOND GENERARTION NETWORK:The second – generation 2G cellular systems were the first to apply digital transmission technologies for voice and data communication. The data transfer rate was in the region of 10s of kbps. Other examples of technologies in 2G systems include frequency- division multiple access (FDMA), time – division multiple access (TDMA), and code – division multiple access. The second – generation networks deliver high – quality and secure mobile voice, and basic data services such as fax and text messaging along with full roaming capability across the world. To address the poor data transmission rates of the 2G network, developments were made to upgrade 2G networks without replacing the networks. These technological enhancements were called 2.5G technologies and include networks such as general Packet Radio Service (GPRS). GPRS-enabled networks deliver features such as always-on, higher capacity, Internet-based content and packet-based data services such as colour Internet browsing, email on the move, visual communications, multimedia messages, and location-based services. Another complementary 2.5G service is Enhanced Data Rates for GSM Evolution (EDGE). This network upgrade offers similar capabilities as those of the GPRS network. Another 2.5G network enhancement of data services is high-speed circuit switched data (HSCSD). This allows access to novice services 3 times faster than conventional networks, which means subscribers are able to send and receive data from their portable computers at speeds of up to 28.8 Kbps; this is currently being upgraded in many networks to 43.2 Kbps. The HSCSD solution enables higher rates by using multiple channels, allowing subscribers to enjoy faster rates for their 27 countries around the world in Europe, Asia Pacific, South Africa and Israel (GSM, 2002) Internet, e-mail, calendar and file-transfer services. HSCSD is now available to more than 100 million customers across.
Current Trend: Third-Generation Networks
The most promising period is the advent of third-generation (3G) networks. These networks are also referred to as the universal mobile telecommunications systems (UMTSs). The global standardization effort undertaken by the ITU is called IMT-2000. The aim of the group was to evolve today’s circuit-switched core network to support new spectrum allocations and higher bandwidth capability. Over 85% of the world’s network operators have chosen 3G as the underlying technology platform to deliver their third-generation services (GSM, 2004b). The implementation of the third generation of mobile systems has experienced delays in the launch of services. There are various reasons for the delayed launch, ranging from device limitations, application and network related technical problems and lack of demand. A significant factor in the delayed launch that is frequently discussed in the telecommunication literature (Klemperer, 2002; Maitland, Bauer & Westervelds, 2002; Melody, 2000) is the extortionate fee paid for the 3G-spectrum license in Europe during the auction process. Most Technical problems along with device shortage have been overcome, but there are still financial challenges to be addressed caused by the high start-up costs and the lack of a subscriber base due to the market saturation in many of the countries launching 3G.
GSM vs. CDMA GSM and CDMA are the two main competing network technologies deployed by cellular service provider’s world over. GSM (Global System for Mobile Communications) originated in Europe in 1990. The GSM Associations an international organization founded in 1987, dedicated to developing, providing and overseeing the worldwide wireless standard of GSM While CDMA (Code Division Multiple Access)is a proprietary standard designed by Qualcomm Inc in United States and has been the dominant network standard for North America and parts of Asia. It became an international standard in 1995.However now, GSM networks have penetrated the United States and the CDMA networks have spread in other parts of the world. People of both the camps claim that their architecture issuer or to the other. RESTRAINTS ON TELECOM SECTOR ? Sluggish pace of reform process ? Lack of infrastructure in semi-rural and rural areas, which make sit difficult to make inroads into this market segment ? Limited Spectrum availability
THE MAJOR PLAYER OF TELECOMMUNICATION INDUSTRY OF GSM SERVICES
1. MTS 2 3 BSNL (BHARAT SANCHAR NIGAM LTD) RELINCE COMMUNICATION
4 BHARTI AIRTEL 5 TATA DOCOMO
INTRODUCTION OF MTS
Type Traded as Industry Founded Headquarters Key people Revenue Net income Employees Subsidiaries Website
Public TSX: MBT Telecommunication 1908 Winnipeg, Manitoba David Leith (Chairman), Pierre bluing $1.809 billion (2009) $101.7 million (2009) 6,491 (2005) MTN All streamhttp://www.mts.ca
Manitoba Telecom Services Inc. (TSX: MBT), or MTS , formerly Manitoba Telephone System, is the primary telecommunications carrier in the Canadian province of Manitoba and the fourth largest telecommunications provider in Canada[2] with 7000 employees. It provides local and long-distance phone services, television service, Internet service and wireless services including digital PCS, cellular, and paging. Manitoba Telecom Services is the publicly-traded holding company; the operating subsidiary (which runs both the Manitoba operations and the national business communications provider All stream) is named MTS All stream Inc. MTS is the descendant company of Manitoba Government Telephones which went into operation in January 1908. The corporation eventually absorbed all private telephone operations in the province. In 1996, the Provincial government of Premier Gary Film on decided to sell the Manitoba Telephone System to private shareholders. The decision to privatize was seen as controversial, as it marked a significant departure from the Progressive Conservatives' earlier position that MTS should remain provincially-owned.[3]
National Telecom Award:-
MTS, the mobile telephony brand of System-Shyam Tele services (SSTL) has been conferred National Telecom Award [6] for being the fastest growing data operator in India. Mr. Vsevolod Rozanov, CEO, System Shyam Tele Services Ltd. received the award on behalf of the company from Mr J S Sharma, Chairman, Telecom Regulatory Authority of India and Mr P J Thomas, Secretary, Department of Telecom, Government of India. The award is recognition of MTS establishing itself as a fastest growing data operator in the market. MTS has close to one lakh mobile broadband subscribers in less than six months, for its high speed mobile broadband service, MBlaze. Within a short span time, the company has launched its services in 15 telecom circles (UP East and West is the latest circle) across the country and has already achieved a overall subscriber base of 8 million customers.
MTS India has rolled out its CDMA services in Tamil Nadu. Madigan will provide you details of each plan and vouchers offered by it. One can get MTS India's Lifetime connection by just paying Rs. 49. This consists of SIM cost and includes Rs. 10 initial talk time. MTS is offering connection with and without handsets so if you have a CDMA handset (not of Reliance or TATA Indicom) then you can use the SIM in that and if you do not have a CDMA handset you can buy one MTS India's CDMA handset. The basic connection comes with a precondition that Minimum of Rs.200 top up over a period of 6 months till 24th Jan 2028 is a must. The default call rates and sms charges of this connection are as follows:
PREPAID CDMA RECHARGE VOUCHERSCall Charges (Rs./min) MTS to MTS .Local To non-MTS To land line phones STD To mobile / land line Per Message Charges Local & National (all networks) SMS ISD
0.35 0.70 0.70 1.40 0.50 5.00
With the launch of MTS India one can expect a reduction in call charges of other Mobile Service Providers also. Key offers launched my MTS India includes: 1. 10, 00,000 local free minutes (within network) (This is a limited time offer) 2. Free unlimited local MTS to MTS calls for Rs. 99 (This is much cheaper than the similar plans offered by Reliance CDMA and TATA Indicom)
Different types of Tariff plans of MTS Telecom in India are as follows
New Sim Recharge of Rs. 99:
• • • • • • • • • •
Free 10 rupees talk-time MTS-to-MTS: 1paisa/2 seconds MTS-to-others: 1 paisa/per second MTS-to-STD: 1 paisa/per second MTS-to-All mobile (Local SMS): 50 paisa/per sms MTS-to-STD SMS: 1 Rupee/per sms MTS-to-ISD SMS: 5 Rupee/per sms Incoming Roaming call: 1 Rupee/per minute Outgoing Roaming call: 1 Rupee/per minute STD Outgoing Roaming call: 1 Rupee/per minute
MTS Mobile Prepaid Tariff Plans for Kerala:
• • • • • • • • • •
Lifelong Validity (till 24th Jan 2028) Rates SIM Card (including connection) – Rs.49 Talk time – Rs.10 Call Charges (Rs. /min) Local MTS to MTS: 0.35 MTS To non-MTS: 0.70 MTS To land line phones: 0.70 STD To mobile / land line: 1.40 SMS Local & National (all networks): 0.50 SMS ISD: 5.00
MTS One India Tariff Plan
MTS One India Tariff Plan is available in six circles (i.e. 600 towns of Rajasthan, 250 towns of West Bengal & Kolkata, 262 towns of Kerala, 561 towns of Tamil Nadu and 271 towns of Bihar). “One MTS, One India” tariff plan is available only at 11Rs only at a uniform price of 0.35 paisa per call. Double benefits: If you are new subscriber, then recharge with MTalk for Rs 45 to activate Double benefits. If you are existing subscriber, then recharge with MTalk for Rs.105 to activate Double benefits. This scheme gives Unlimited FREE Local calls to MTS mobile and Land line network of Rajasthan for a period of one month. All other network calls will be chargeable at One Paisa. MTS Mobile India Prepaid Tariff Plans for Rajasthan circles: (For new subscribers)
• • • •
One Year Validity Recharge of Rs.49 Local MTS to all Mobiles: 30 paisa per minute STD MTS to all Mobiles: 60 paisa per minute New Voucher comes with Rs.10
Rajasthan:
• • • • • • •
MSaver Rs.11– MTS to MTS STD @ 35p/min MSaver Rs.28– All local calls at 1paisa/2 seconds, Validity: 28 days MSaver Rs.28 – All STD calls at 1paisa/second, Validity: 28 days MSaver Rs.28 – Free 100 SMS per day (National + Local), Validity: 28 days MSaver Rs.28 – MTS to MTS local calls at 1paisa/4 seconds (11PM to 7 AM) Validity: 28 days MSaver Rs.28 – MTS to MTS local at 1paisa/4 seconds (Saturday & Sunday) Validity: 28 days MSaver Rs.100 – Free unlimited MTS to MTS local calls, Validity: 30 days
INTRODUCTION OF BSNL
TYPE: INDUSTRY: FOUNDED: HEADQUATERS: KEY PEOPLE: PRODUCTS: REVENUS: NET INCOME: EMPLOYEES: STATE-OWNED ENTERPRISE TELECOMMUNICATION 19th CENTURY, INCORPORATED 2000 NEW DELHI, INDIA GOPAL DAS (CMD) WIRELESS, TELEPHONE, INTERNET, TELEVISION 32,045 crore (US $ 6.95 billion) (2009-10) 575 crore (US $ 124.78 million) (2009-10) 299,840 (March 31, 2009)
Bharat Sanchar Nigam Limited (abbreviated BSNL; is a state-owned telecommunications company headquartered in New Delhi, India. BSNL is one of the largest Indian cellular service providers, with over 81 million subscribers as of December 2010 and the largest land line telephone provider in India. However, in recent years the company’s revenue and profit plunged into heavy losses due to intense competition in the Indian telecommunications sector. BSNL is India’s oldest and largest communication service provider (CSP). It has a customer base of 90 million as of June 2008. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi, which are managed by Mahanagar Telephone Nigam Limited (MTNL). As of June 30, 2010, BSNL has a customer base of 27.45 million wire line and 72.69 million wireless subscribers.
SERVICES
BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL. • Universal Telecom Services: Fixed wireline services & landline in Local Loop (WLL) using CDMA Technology called bfone and Tarang respectively. As of June 30, 2010, BSNL has 75% market shares of fixed lines.
BSNL Mobile Prepaid Mobile • Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile Telephone services using GSM platform under the brand name Cellone & Excel (BSNL Mobile). As of June 30, 2010 BSNL has 13.50% share of mobile telephony in the country. WLL-CDMA Telephone Services: BSNL’s WLL (Wireless in Local Loop) service is a service giving both fixed line telephony & Mobile telephony.
•
BSNL Broadband
• Internet: BSNL provides internet services through dial-up connection (Sancharnet) as Prepaid, (Net Ones) as Post-paid and ADSL broadband (BSNL Broadband). BSNL hols 55.76% of the market share with reported subscriber base of 9.19 million Internet subscribers with 7.79% of growth at the end of Mar1 Top 12 Dial-up Service providers, based on the subscriber base, It also provides online games via its Games On Demand (GOD). Intelligent Network (IN): BSNL provides IN services offers value-added services, such as Free Phone Service (FPH), India Telephone Card (Prepaid Card), Account Card Calling (ACC), Virtual Private Natwork. (VPN), Tele-voting, Premium Rae Service (PRM), Universal Access Number (UAN) and more. 3G: BSNL offer the ‘3G’ or the ‘3rd Generation’ service which includes facilities like video calling, live TV, 3G Video portal, streaming services like online full length movies and video on demand etc. IPTV: BSNL also offers the ‘Internet Protocol Television’ facility which enables us to watch television through internet.
•
• •
•
• •
FTTH: Fiber to Home facility that offers a higher bandwidth for data transfer. This idea was proposed on post-December 2009. Helpdesk: BSNL’s Helpdesk (Helpdesk) provide help desk support to their customers for their services.
BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL.
ADMINISTRATIVE UNITS
BSNL is divided into a number of administrative units termed as telecom circles, metro districts, project circles and specialized units, as mentioned below. Telecom Circles in India Some are as follows:• • • • • • • Andaman & nicobar telecom circle Jharkhand telecom circle Bihar telecom circle Andhra Pradesh telecom circle Haryana telecom circle Punjab telecom circle Rajasthan telecom circle
METRO • • • •
DISTRICTS
Kolkata Chennai Mumbai Delhi
PROJECT CIRCLES
• • • • Eastern Telecom Project Circle Western Telecom Project Circle Northern Telecom Project Circle Southern Telecom Project Circle
•
IT Project Circle, Pune
MAINTENANCE REGION
• • • • Eastern Telecom Maintenance Region Western Telecom Maintenance Region Northern Telecom Maintenance Region Southern Telecom Maintenance Region
PRODUCTION UNITS
• • • • Telecom Factory, Mumbai Telecom Factory, Jabalpur Telecom Factory, Richhai Telecom Factory, Kolkata
PRESENT AND FUTURE OF BSNL
BSNL then known as Department of Telecom had been a near monopoly during the socialist period of the Indian economy. During this period, BSNL was the only telecom service provider in the country MTNL was present only in Mumbai and Delhi. During this period BSNL operated as a typical state-run organization, inefficient, slow, bureaucratic and heavily unionised. As a result subscribers had to wait for as long as five years to get a telephone connection. The corporation tasted competition for the first time after the liberalization of Indian economy in 1991. Faced with stiff competition from the private telecom service providers, BSNL has subsequently tried to increase efficiencies itself. DoT veterans, however, put the onus for the sorry state of affairs on the Government policies, where in all state-owned service providers were required to function as mediums for achieving egalitarian growth across all segments of the society. The corporation (then DoTs), however, failed miserably to achieve this and India languished among the most poorly connected countries in the world. BSNL was born in 2000 after the corporatization of DoTs. The efficiency of the company has since improved little a bit. CHALLENGES During the financial year 2008-2009 (from April 1, 2008 to March 31, 2009) BSNL has added 8.1 million new customers in various telephone services taking its customer base to 75.9 million. BSNL’s nearest competitor Bharti Airtel is standing at a customer base of 62.3 million. However, despite impressive growth shown by BSNL in recent times, the fixed line customer base of BSNL is declining. In order to woo back its fixed-line customers BSNL HAS BROUGHT DOWN LONG DISTANCE CALLING RATE UNDER One India plan, however, the success of the scheme is not known. However, BSNL faces bleak fiscal 2009-2010 as users flee.
Presently there is an intense competition in Indian Telecom sector and various Telco’s are rolling out attractive schemes and are providing good customer services. Access Deficit Charges (ADC, a levy being by the private operators to BSNL for provide service in non-lucrative areas especially rural areas) has been slashed by 20% by TRAI, w.e.f. April 1, 2009. The reduction in ADC may hit the bottomliness of BSNL. BSNL has started 3G services in 290 cities and acquired more than 6 Lakh customers. It has planned to roll out 3G services in 760 cities across the country in 2010-11. Broadband services: The shift in demand from voice to data has revolutionized the very nature of the network. BSNL is poised to cash on this opportunity and has planned for extensive expansion of the Broadband services. The Broadband customer base of 3.56 million customers in March 2009 is planned to be increased to 16.00 million by March 2014. Now BSNL is the under top five telecom service provider company in Indian.
GSM SERVICES OF BSNL
? Excel ? Cell One ? Reduced set of APNs for BSNL ? PRBT ? List of post offices for mobile bill payment ? List of Vanity numbers of BSNL Mobile Services ? Download GPRS settings into your phone ? Voice Based Service ? GSM DATA Card ? List of 3G Handsets ? FAQ Cell One
BHARAT SANCHAR NIGAM LIMITED(BSNL) CELL ONE GSM/GPRS NETWORK EXPANSION, INDIA
Key Data Order year 2003 Installation started 2004 Project type GSM / GPRS expansion Location India nationwide Estimated investment $ 2.18 billion Completion March 2005 Service commenced Late 2002
FULL SPECIFICATIONS ABOUT GSM SERVICES IN BSNL• • • • • Bharat snatcher nigam ltd ( BSNL) is one of the largest telecommunication companies in India covering both mobile communication and fixed infrastructure. The company was formed in October 2000 when the Indian government department of telecom operations was floated as a company. The success of the company shows in that it has over 38 million fixed line subscribers, 6.9 Million GSM/GPRS subscribers and 1 million CDMA subscribers. The company cell one network (GSM/GPRS) was launched in late 2002 and within six months had attracted 2.4 million subscribers. BSNL than decided to halt further network capacity expansion, as it believed it could not sustain the rate of growth. Subscriber number did not fall off, but neither did they increase at the same rate.
COMPETITORS OF BSNL? BHARTI AIRTEL ? RELIANCE
BSNL FUTUTRE PLANNINGCDMA handsets/terminals.BSNL has sought expression of interest (EOI) for joint ventures with major global companies to design and develop a range of CDMA mobile and fixed wireless terminal (FWT) handsets. To aid this, it plans to lease out space in its manufacturing facilities, Along with tha GSM push, BSNL is also planning to extend into polls, at Mumbai, kolkata and Jabalpur to the prospective handset manufacturers. The plan is to make about a million each of CDMA handsets and FWTs. By March 2005 the company’s mobile services will cover over 4500 towns, as opposed to its current presence in 1600 towns. Jammu and Kashmir will get special preference in this expansion scheme with 300,00 lines being added to meet the demand. The BSNL expansion plans are not without competition. Reliance infocomm’s second phase of expansion will cover 4.7 million villages, and Barites is about to roll – out new services in seven circles across the country. All the networks are being monitored by the telecom regulatory Authority of India (TRAI).
PREPAID S-ERVICES OF GSM SERVICES IN BSNL
The pre-paid services (PPS) in GSM offers a quick and easy solution to cashless calling and ensures the service provider and the network operator the guaranteed payment for the calls because a service subscriber pays in advance for this calls. For a prepaid service the subscriber pays a certain amount in advance to his prepaid account. he is subsequently able to make calls for this amount without having to pay a (monthly) basic fee. The charging of prepaid type services is applicable tariffs is based on a tariff model, which incorporates certain parameters such as date and time , originating/terminating network operator, origination and destination (A-party, B-party) of the call or the dialled number. The prepaid account is simply updated each time a call made. Prepaid accounts are of interest to network operators and services providers for several prepaid accounts are of interest to network operators and services providers for several reasons. Advance payment ensures a steady cash flow and paper – free processing reduces to a wide target group – for example, parents looking to put an upper ceiling on the family phone bill and travellers domiciled for a short period in a foreign country. Subscribers are offered new and safe on- line charging methods.vouvhers can be purchased and easily used in order to recharge the account. since the prepaid services is planned to be used with low initial values, fraud and administration procedures are kept to a minimum. Thus PPS is a lucrative business and ideally suited as a mass service.
OFFERS PROVIDED BY GSM SERVICESGPRS (General Packet Radio Services) offers high speed data services in GSM network. It uses packet mode technique to transfer data and provides connectivity to internet. Users will be able to browse internet using handsets supporting internet browsing. They will also be
able use their e-mail accounts as is being done through landline internet access. Also browsing of internet from laptops and desktop computers is possible by connecting the computer with the GPRS enabled mobile handset thought a data cable or infrared connectivity.
Using GPRS you can download in your mobile the following: 1. 2. 3. 4. 5. 6. 7. 8. Polyphonic ring tones MP3 tones colour logos Wallpapers Videos Animations Games E-mail and more……
PREPAID GSM RECHARGE VOUCHERS-
OLD (RS) NEW (RS)
MRP MRP
55 55 15 35
110 110 30 75
221 220 60 160
276 280 180 60
331 330 30 300
552 550 50 500
1103 1100 365 1000
3309 3300 365 3300
VALIDITY TALK (RS) TIME
PLANS FOR GSM SERVICES OF BSNLBSNL GSM 2G PREPAID MOBILE SERVICES Cost of starter pack: RS.20/-(MRP), talk time – nil, validity – 7days. First recharge coupons (FRC):
MRP TALK OF FRC TIME (RS) (RS) 15 37 25 15
TARRIF PLAN TARRIF APPLICABLE VALIDITY
PLAN VALIDITY
BENEFITS APPLICABLE
Saral anent 1p/sec
lifetime -
lifetime 180days
Prepaid lifetime tariff applicable All call charges (excluding roaming)-1p/sec local sms50p,national sms 60p All call charges (excluding roaming)-1p/sec local sms50p,national sms 60p All call charges (excluding roaming)-49p/sms local national All call charges (excluding roaming)-49p/sms local national Special promotional vouchers for additional talk time &validity with generals
42
15
1p/sec
364 days
lifetime
44
30
49p/sec
-
180days
48
25
49p
365days
Lifetime
60 115
60 150
general
-
180 days
BSNL GSM 3G MOBILE SERVICES 3G PREPAID SERVICES Cost of starter pack for 3G prepaid services: 3G USIM Rs.59/-(MRP), talk time – nil, validity days -7days
TARRIF APPLICABLE TO 3G GENERAL PREPAID CUSTOMERS PARTICULARS Voice call charges in Rs./min Voice call charges in Rs./min Local call voice- off net Reduced call charges to any two BSNL nos STD voice calls-off net STD voice calls-off net Reduced call charges to any one BSNL nos VIDEO CALL CHARGES TO ANY ONE BSNL Local-video calls STD-video calls P2P SMS (Rs./SMS) SMS-Local SMS-National SMS-International Date usage in Rs./10KB National Roaming (Rs./Min.) Voice local O/G Voice STD O/G Video call1/C Video local O/G Video STD O/G VIDEO CALL 1/C Local/National SMS (Rs./SMS)0.5 International SMS Data charges (Rs./10KB) Value Added service PLAN-120 0.5 0.7 0.2 0.5 0.7 0.3 0.70/0.30* 1.00/0.30* 0.3 0.5 3 0.01 0.7 0.7 0.5 1 1 0.7 0.5 3 0.01 As per content provide tariff
3G PREPAID RECHARGE COUPONS
RECHARGE RCV COUPON VALUE IN 55 Rs. RCV 110 RCV 220 RCV 330 RCV 550 RCV 1100 RCV 3300
TALK VALUE Rs.
IN
35
75
160
250
400
1000
3300
VALIDITY IN DAYS
15
30
60
90
180
365
365
ADVANTAGES OF USING BSNL GSM SERVICES1. For the first time in the country, all major towns and cities are covered thought our network. 2. All major national and state highways are covered 3. National and international sms facility 4. International roaming available for more than 300 networks across the world. 5. The facility of one number roaming across the country 6. All regular features of cellular telephony, such as SMS as well as advanced features like mms are available. 7. 24 hour helping all across the country. 8. The only mobile services available thought out the country including Jammu and Kashmir and north Eastern states like Arunachal Pradesh, Nag land, Mizoram et.
INTRODUCTION OF RELIANCE TELECOM INDUSTIES Reliance communications formerly knows as Reliance infocomm, along with reliance telecom and Flag telecom, is part of reliance communications ventures (RCoVL). Reliance communication limited, founded by Dhirubhai Ambani (1932-2002), is the flagship company of the reliance Anil Dhirubhai Ambani group. The reliance anil Dhirubhai Ambani group currently has a net worth in excess of Rs 64000 crore (US Rs 13.6 billion), cash flow of Rs. 13000 crore ($2.8 million), and a net profit of Rs.8400 crore ($1.8 billion).the equity shares of RCOM are listed on Bombay stock exchange limited and national stock exchange limited. The global depositories Receipts and foreign currency convertible bonds are listed on Luxembourg stoke exchange and Singapore stock exchange respectively.
Type Industry Founded Founder Headquarters Area served
Public Telecommunication 2004 Dhirubhai Ambani Navi Mumbai Maharashtra, India India Anil Ambani (Chairman) Satish Seth (MD) Wireless, telephone, internet Television Data cards Recharge vouchers VC Rs. 22,948 crore (US$4.98 billion) (2009) Rs. 9,305 crore (US$2.02 billion) (2009) Rs. 6,045 crore (US$1.31 billion) (2009) Rs. 1, 02,207 crore (US$22.18 billion) (2009) Rs. 1,032 crore (US$223.94 million) (2009) Reliance Anil Dhirubhai Ambani Group 31,884 (2009)
Key people
Products
Revenue Operating Income Net income Total assets Total equity Owner(s) Employees
Parent Reliance Anil Dhirubhai Ambani Group Reliance Telecom Limited Reliance Global COM Limited Subsidiaries Reliance Tech Services Reliance Communications Infrastructure Limited (RCIL)
Background
It ranks among the top 5 telecommunications companies in the world by Number of customers in a single country. Reliance communications Corporate clientele includes 2,100 Indian and multinational corporations, And over 800 global, regional and domestic carriers. The company has established a panIndia, next generation, integrated ( wireless and wire line ), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 6,00,000 villages Reliance communications owns and operates the next generation IP-enabled connectivity infrastructure comprising over 1,90,000 km of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific Region.
Key statistics
• • • • • • • • • The company owns the world’s largest private next generation IP enabled connectivity infrastructure, comprising 2, 55,000 km of fibre optic cable systems throughout Asia-Pacifia, India, Us, Europe, Middle East regions. It has the world’s largest single source WAN VPLS-17 countries and 48 cities. It reaches over 90% of the world’s population, 230 countries and territories on six continents. It provides services to business customers in 163 countries. It has relationship with over 800 carriers and service providers. It supports over 70,000 managed service locations. It has local expertise in 37 countries. It provides full-time service support from ten customer service centres around the world. It has a commitment to identifying 70% of network faults, before the customer realises any problem.
HISTORY
Flag acquisition Flag Telecom started in 1990 as a provider of international wholesale network transport and communication services, with 50,000 km of undersea cables. In 2001 Flag filed for bankruptcy under chapter 11. In 2002 it emerged from bankruptcy. In January 2004 Reliance Info COM (now renamed Reliance communications) acquired Flag Telecom for a valuation of US $ 211 million for a control of 100% equity of the company. After the merger Flag was renamed Reliance Global COM About Reliance communications Reliance communications Limited founded by the late Shri Dhirubhai Ambani (1932-2002) is the flagship company of the Reliance of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000
crore (US $ 13.6 billion), cash flows of Rs. 13,000 crore (US $ 2.8 billion), net profit of Rs. 8,400 crore (US $ 1.8 billion). The company, with a customer base of over 90-100 million including over 2.5 million individual overseas retail customers, ranks among the Top 5 telecom companies in the world by number of customers in a single country. Reliance communications corporate clientele includes 2,100 Indian and multinational corporations, and over 700 global, regional and domestic carriers. Reliance communications has established a pan-India, next generation, integrated (wireless and wire line), convergent (voice, data and video) digital network, covering over 24,000 towns and 6, 00,000 villages. Reliance communications owns and operates the world’s largest next generation internet protocol enabled connectivity infrastructure, comprising over 1,90,000 km of fibres optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
Awards & recognition –
2009 INDUSTRY AWARDS • International Ethernet port installations at enterprise customer sites as of mid – 2009. Reliance global COM was recognized as a top – tier global Ethernet provider on Vertical system group’s business Ethernet leader board. The leader board focuses on the global service footprint of network service providers, providing rank in terms of the number.
2008 INDUSTRY AWARDS • Light reading’s editorial staffs with the help of reader votes and nominations, for having had the most remarkable impact on the business of next-generation communication during the past 12 Reliance communication chairman, Anil D. Ambani, was selected as “person of the year” by months. Reliance global com was recognized among Fierce Telecom’s “top ten” service providers. The Australian telecommunication users global (ATUG) awarded Reliance global com Australasia’s MPLS matrix 2008 the ATUG innovation in communication award as the service that contributed the most to the development of the communication industry and to the business sector in Australia in 2008.
• •
ABOUT RELIANCE GSM SERVICESThe Indian telecom market is projected to reach 700million subscriber by 2012 from the reliance communication, as promised, will launch its GSM services nationwide over the days With this roll-out, Reliance also becomes the first telecom operator to offer both GSM and CDMA services in the country. The launch will cover 1 billion people in 24000 towns and 600,000 villages, says the company. Reliance had soft-launched its GSM services in New Delhi in August this year, extending coverage to Mumbai,Bangalore,Ahmadabad, Surat, Luck now, and Ludhiana by end of September. Present 325 million. CDMA major Reliance communication (RCOM) is expected to roll out its GSM services across the country early 2009. The company is currently in talks with handset manufacturers including LG, Samsung and Motorola to acquire the handsets. The company has set a target of 7 million handsets, which it intends to bundle along with its service and sell mainly thought its 2500 retail stores across India. According to sources, Rcom has earmarked approx Rs. 15,000 crore for its GSM services. The Department of telecommunication’ Duel technology policy allows existing CDMA players to also operate GSM services within the same licence. Apart from Rcom, CDMA operator’s tata teleserives and Shyam Sistema are also in the race to launch GSM services. The Indian telecom market is projected to reach 700 million subscribers by 2012 from from the present 325-million plus.
RELIANCE GSM SERVICESReliance GSM cellular service is the first cellular service to enter the north east region. It had a monopoly market for some years before other services entered the market and challenged its monopoly. Being the pioneer in cellular service in the north- east region of India it really provided some very cheap service but I must say the network is as bad as it use to be. The call rates are cheap but the service is not available in most of the region and thus we had to opt out it and go for better network provider like the hutch and Airtel. In the beginning since it had monopoly so we had no other options but to go for the Reliance GSM cellular services but with the entering of the other cellular giants we were more than happy to switch over to the better service providers. It’s been some years now and even to date they have not improved on their network service. We seldom get network at most of the place and even if we do get the connection the line is very much disturbed. The congestion problems never gets over and there were times when
making calls from 5PM to 10AM in reliance is one of the leading GSM service providers in India. The information mentioned below helps us to know various latest reliance GSM services hand sets providing us various benefits implementing new technology and plans.
Reliance GSM service popular handsets1. Nokia 3110 C GSM is one of the recently launched sets of Reliance GSM service which has got all the reasons to be on the ranking. 2. This GSM handset features 1.3 mega pixel camers with 1.8 inch color screen display. 3. It also has a FM radio stereo with expandable memory up to 2GB. It features GPRS as well as Bluetooth facility. 4. Spice c810 is another Reliance GSM service set which has got 1.3 mega pixel camers. 5. This also features a MP3 player facility with FM radio. Bluetooth is another added advantage. 6. Samsung SCH- m369 is one of recently launched GSM sets of reliance which also has got striking features. 7. This reliance GSM set has 2.0 mega pixel camers and a very good quality MP3 player on it. It also has GPRS facility.
RELIANCE GSM SERVICE PREPAID AND POSTPAID CONNECTION DETAILS1 In order to avail different offers of Reliance GSM services one has to first submit the mandatory documents to avail the post-paid or prepaid. 2. Submission of a copy of identity proof, a passport size photograph and a copy of local address proof are the mandatory documents which need to be submitted to avail these services.
Reliance tariff plans Reliance communication, India’s no 1 CDMA network has now started offering GSM services with state-of-the-art next generation network. They are in fact the first private telecom operator in India of offer mobile service in both. Reliance communication is offering its GSM SIM cards (pre paid) for an amount of just Rs. 25. (Some were its available at just Rs. 10 or free) Every subscriber gets free talk time worth Rs. 900.90 days i.e. a new subscriber would get Rs. 10 talk time day for the first 90 days that talk time validity is 24 hours. Validity- 6 months.
CALL CHARGES:Call rates: Local- Rs. 1/min (to any network) STD- Rs. 1.50/min (to any network) SMS Charges:Local- Rs. 1/sms National- Rs. 2/sms Free Night Calling Reliance GSM unlimited night calling (10 PM to 6 AM) on Reliance network (both GSM and CDMA) absolutely free through out Mumbai, Maharashtra and Goa. Recharge top-up card ranging from Rs. 10 to 500 network & services.
INTRODUCTION OF BHARTI AIRTEL TELECOM
Bharti Airtel Limited commonly known as airtel is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifty largest telecom operators in the world with over 207.8 million subscribers across 19 countries at the end of 2010. It is the largest cellular service provider in India, with over 152.5 million subscribers at the end of 2010. Airtel is the 3rd largest in country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel also offers fixed line services and broadband services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. Its network (base stations, microwave links, etc.) is maintained by Ericsson, Nokia Siemens Network and Huawei, business support by IBM and transmission towers by another company (Bharti Infratel Ltd. In India). Ericsson agreed for the first time, to be paid by the minute for installation and maintenance of their equipment rather than being paid up front. This enabled the company to provide pan-India phone call rate of Rs. 1/min. call rate have come down much further. During the last financial year (2009-10), Bharti has roped in a strategic partner Alcatel-Lucent to manage the network infrastructure for the Telemedia Business. The company is structured into four strategic business units-Mobile, Telemedia, Enterprise and Digital TV. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to Telco’s.
Type: Industry:
public telecommunication
Founder: Founder: Headquarters: Area served: Key people: Products: Revenue: Operating Income: Profit: Total assets: Employees: Parent: Website:
17th July 1995 Sunil Bharti Mittal New Delhi, India South Asia & Asian countries Sunil Bharti Mittal (Chairman and MD) Mobile network, wireless, telephone, internet, satellite TV. Rs. 5,699.27 crore (US$7.75 billion) (2009) Rs.14, 589.33 crore (US$3.17 billion) (2009) Rs. 9,426.16 crore (US$2.05 billion) (2009) US$ 11.853 billion (2009) 30,000 (2010) Bharti Enterprises (63.45%), SingTel (32.15%), Vodafone (4.4%). Airtel.com
History
Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germany’s Siemens to manufacture the company’s push-button telephone modeles for the Indian Market. In 1986, Sunil Bharti Mittal incorporate Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This First mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the country’s first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Sky cell communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002 and the company was listed on Mumbai Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh and 16 African countries. Today, Airtel is the largest cellular service provider in India and Fifth largest in the world.
ABOUT GSM SERVICES OF BHARTI AIRTEL
• • • • • • • • • Announces its entry in West Bengal with commercial launch of services from October 15th 2004. Announces seamless coverage on its own backbone across all key highways, rail routes and hills. Launches the circle’s first GPRS enabled network Investments of Rs. 100 crores at launch in west Bengal Announces ‘Bengal One’ Advantage-Airtel to Airtel STD cells in Kolkata and Bengal circles at only Rs. 1/min for both post-paid and prepaid customers as a launch promotion offer. Introduces Airtel Prepaid with never before benefits for customers in Bengal. Launches a bouquet of new products and services including Airtel Live, Hello Tunes and Easy Charge. Also launches a bundled offer with Samsung E800 phone for post-paid customers. Services in Sikkim to be launched shortly.
3G services of Bharti Airtel
Bharti Airtel will offer services like video call, live streaming of video, high speed internet, mobile TV entertainment and go video on social networking through 3G technology. Activation charges Security deposit Monthly rental Local rate STD SMS Local National International .30 .75 5.00 0 Rs. 300 Rs. 549 .30rs/min .75rs/min
INTRODUCTION OF TATA DOCOMOTATA Docomo, usually referred to as docomo (not to be confused with NTT docomo ), is a tata teleservices limites (TTSL) owned cellular service provider on the GSM platform-arising out of the tata group’s strategic joint venture with Japanese telecom giant NTT Docomo in November 2008. Tata Teleservices received a pan- India license to operate GSM telecom service, under the brand “TATA DOCOMO “. Tata docomo launched GSM services on 24 June 2009. it first launched in south India and currently operates in 18 of 22 telecom circles. it has licence to operate in Delhi but has not been allocated spectrum from the government. Tata teleservices in the country’s fourth largest operator in terms of wireless subscribers (indulging both CDMA and GSM, AFTER Bharti Airtel, Reliance communication and Vodafone. Tata docomo offers both prepaid and post-paid GSM cellular phone network in 18 circles. It has become very popular with its one second pulse especially in semi-urban and rural areas. They are launching their service from the south of India to central, east and north. TATA DOCOMO had about 42.34billion users at the end of December 2010. On 5 November 2010, tata docomo became the first private sector telecom company to launch 3G services in India.
Type Industry Founded
joint venture telecommunication November 2008
Headquarters Products Parent NTT DoCoMo Website 3G
New Delhi, India mobile network, Tata docomo, telecom service, etc Tata Teleservices (74%) (26%) TataDocomo.com
On 19 may 2010, the 3G spectrum auction in India ended. Tata Docomo paid Rs.5864.29 crores for spectrum in 9 circles. the circles it will provide 3G in are Gujarat, Haryana, Karnataka, karalla, Madhya Pradesh & Chhattisgarh, Maharashtra (excluding Mumbai ) & Goa, Punjab, Rajasthan, and Uttar Pradesh (east) Uttarakhand. On 5 November 2010, Tata docomo became the first private sector telecom company (third overall) to launch 3G services in India. The company will be investing USD 500 million in network rollout nationally. On January 9, 2011, it was reported by an industry source that docomo and Aircel agreed to jointly roll out 3G networks in the areas where they both have spectrum. This would be one of the first deals of network sharing in the Indian market. A Nokia siemens network is carrying out a pilot for tata docomo and Aircel in the state of Punjab. In the spectrum auction held last year, Aircel won 3G spectrum in 13 of India’s 22 circles (services areas), while tata was awarded 3g –licenses in nine circles. This deal would give both companies 3G coverage in 19 telecom circles of India. The will not have coverage on 3 circles- Delhi, Himachal Pradesh and Mumbai. The companies have three circles in commonKarnataka, Kerala and Punjab. Tata docomo’s HSPA+ 3G networks, set up with the assistance of NTT Docomo, supports high-speed internet access with speeds of up to 21.1 Mbps. The network also supports high definition voice for superior quality voice calls.
ABOUT TATA DOCOMO GSM SERVICESTOKYO, JAPAN JUNE 10.2009--- NTT DOCOMO INC. announced today the new TATA DOCOMO brand for a GSM service to be provided in India by tata teleservices limited (TTSL), in which DOCOMO owns a 26 percent stake. The new brand (see www.tatadocomo.com,available after16.30JST), developed by the business and technology cooperation committee that DOCOMO and TTSL have jointly established, symblizes the two companies’ strong partnership and their commitment to the development of India’s rapidly growing mobile phone market.
TTSL plans to launch the GSM service in southern India this month and gradually expand it nationwide. TTSL has created significant strengths with its high-quality network and extension retail stores and customer-service outlets covering nearly all of India, where new subscribers have been surging with net monthly of more than 10 million.
PLANS FOR GSM SERVICES OF TATA DOCOMO
Everyone is very eager to know about TATA DO Como’s GSM Mobile service tariff plan in details, so we bring the exclusive tariff plan for you first on Telecom Talk. To get a taste of TATA DOCOMO GSM Mobile services, a subscriber can opt to ‘Prepaid Starter Pack.’ For Rs. 49, the starter pack comes with life time validity. Here are the details TATA DOCOMO GSM Prepaid Starter Kit (includes Lifetime Validity SIM) – costs Rs. 49/- and comes with Rs. zero talk time & basic call Local Call charge (Rs. 1/min) & STD at Rs. 1.50/min. Customer can have the “Pay per use” plan for, 1 paisa per sec calling by making any one recharge on standard starter pack. All Local Calls – 1p/second; All STD Calls – 2p/second. STD Call – 2 paisa per sec (Introductory offer: STD Calls up to 27,000 seconds are charged at 1p/sec in a month, beyond that 2p/sec in that month for a limited period.)
COMPETITIVE PROFILE MATRIX
Competitive profile matrix is an essential strategic management tool to compare the firm with the major player of the industry. Competitive profile matrix show the clear picture to the firm about the strong points and weak points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies. The best thing about CPM that it includes your firm and also facilitates to add other competitors make easier the comparative analysis. IFE matrix only internal factors are evaluated and in EFE matrix external factors are evaluated but CPM include both internal and external factors to evaluate overall position of the firm with respective to their major competitors. The competitive profile matrix consists of following attributes mentioned attributes mentioned below.
CRITICAL SUCCESS FACTORS
Critical success factors are extracted after deep analysis of external and internal environment of the firm. Obviously there are some good and some bad for company in the external environment and internal environment. The higher rating show that firm strategy is doing well to support this critical success factors and rating means firm strategy is lacking to this critical success factors and lower rating means statergy is lacking to support the factor.
RATING
Rating in CPM represents of firm toward the critical success factors. Highest the rating better the response of the firm towards the critical success factor, rating range from 1.0 to 4.0 and can be applied to any factor. There is some important point related to rating in CPM.
• • • •
Rating is applied to each factor The response is poor represented by 1.0 The response is average is represented by 2.0 The response is above average represented by 3.0
•
The response is superior represented by 4.0
WEIGHT
Weight attribute in CPM indicates the relative importance of factor to being successful in the firm’s industry. The weight range from 0.0 means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct. AIRTEL Success Critical Factor 1)Advertise ment 2)Service Quality 3)Price 4)Competiti veness 5)Manage ment 6)Consumer Loyalty 7)Brand Image 8)Market Share TOTAL Rat ing 4 4 3 4 3 3 4 4 Wt. Score .60 .60 .30 .40 .30 .45 .60 .40 3.95 RELIANCE Rat ing 4 2 3 3 2 2 4 3 Wt. Score .60 .30 .30 .30 .20 .30 .60 .30 2.90 BSNL Rat ing 3 2 3 2 3 2 3 3 Wt. Score .45 .30 .30 .20 .30 .30 .45 .30 2.60
?
ADVERTISEMENT: - Advertising is a from of communication intended
to persuade viewers, readers or listeners to take some action. Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product / services to the customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. There are several reasons for advertising of telecom industries of GSM services.
• • • • • •
Increasing the sales of GSM sim card Creating and maintaining a brand identity or brand image Communicating a change in the existing product line Introduction of new tariffs and plans of GSM services Increasing the buzz-value of the brand of the company Introducing new caller tunes, news alerts, 3G services, entertainment zones, using of internet such as face book etc.
Thus, several reasons for advertising and similarly there exist various media which can be effectively used for advertising. Based on these criteria there can be several branches of advertising e.g. 1. Print Advertising:- Newspapers 2. Broadcast Advertising:- Television, Radio 3. Celebrity Advertising
JUSTFICATION:- According to advertisement Airtel is giving advertisement of
network in rural areas and online recharge facility. Reliance is moving high because it gives advertisement by celebrity and on that it also it shows advertisement of free night calling that’s why it has given the high rate of 4. Now compare to these two BSNL,.
SERVICE QUALITY: - In related to telecom GSM services it is the end result of
service process, to be offered to the market place to satisfy a want. Ait is the end result of a process and serves as a want satisfier. It is usually a benefit of new tariffs and plans that a company offers to a buyer for purchase. In GSM services the best network and low call rates are provided to meet customer’s expectation for that service.
Telecom industry provides services and safety assurance:• Time-to-market pressures and shortened test phases in release cycles often lead to incomplete and ineffective quality assurance (QA), and with testing staff that may lack deep domain expertise as well as repeatable testing processes. Quality assurance is frequently the bottleneck and best candidate for increased efficiencies. It provides QA solution covering the entire spectrum of activities, skills and technologies required to plan, set up test infrastructure, implement test processes and
• •
perform test execution on mission critical, revenue impacting systems that run critical business logic. • Our QA and telecom industry expertise spans OSS/BSS applications, such as Customer Care (CRM/Contact Centre) order management, web portals, EAI, billing, distribution, retail and content, as well handset/device qualification. Clients can gain from ability to improve foundation of a strategic OSS/BSS infrastructure by bringing new services to market faster, improving integration to key partners and suppliers, creating a better customer service experience, and enabling higher efficiency thought optimized IT system and processes. It provides call centre quality service.
•
•
JUSTIFICATION:Airtel is rated 4 because of its network coverage, cheap call rates and online recharge facility, same with tata docomo for its cheap call rats as .10 paisa per minute with tata docomo, tata indicom. Reliance is rated 2 because call divert is occurring, networks always busy and recharge coupons are not easily available. BSNL is also rated 2 because there is always cross connection occurs.
PRICEPrice is a component of an exchange or transaction that takes place between two parties and refers to what must be given up by one party (i.e., seller). Our Indian telecom market is about to set in this connotation I guess if one tries to remember which were the plans offered by any particular operator within a span of week he/she might fell himself stuck with amnesia. If we look around news headlines there days they are more or less likely as “Diwali Special Festive offer” “launch of low tariff plan” “introduction of per second pulse” “Again lowest tariff buzz” or something like unlimited dialer tones or super second & super seral packs and many more like there no matter who the operator is and no matter in which area its operating, the price war of Indian telecom market is getting intense day by day. As a smart investor everyone likes to avoid the price war while selection an industry for big ticket investment. This effect can be from Airtel stock price (at home country i.e. India) from the start of 2008 (Refer Exhibit 1 ) which is downward since Jan 2008 despite showing 3040% of healthy margin, some of the major contribution of this downfall was the zain acquisition ( mergers are in of mergers and acquisitions reduces the wealth of the shareholders in long run) and some was the spectrum allocation. Much of the telecom growth in last 10 years is a result of reforms imposed by the TRAI (Telecom Regulatory Authority of India).as a regulator it had imposed many rules which set the tune of growth and suggested price which was affordable to end customer. Economy of scale made sure service provider gets sufficient returns at the TRAI recommended price.
JUSTIFICATIONIt had rated on the basis of its call rates and now a day’s all the companies are providing same all rates because of its competition. Therefore almost all rating is same.
COMPETITIVENESSCompetitiveness is the ‘the struggle for existence or gain in industrial and mercantile. It is the ability of a firm or a nation to offer products and services that meet the quality of local and world market at prices that are compitive and provide adequate returns on the resources employed or consumed in producing them. Current analysis provides real-time analysis of breaking industry events, as well as intelligence reports on the markets, companies and products that are shaping the telecommunications, networking and business software industries. Telecommunications is an exciting industry. High growth and a fast pace in an increasingly competitive market put demands on today’s product suppliers. To say ahead, suppliers must identify and respond to market changes quickly and smoothly. Companies in the telecom equipment industry are faced with ever decreasing margins as competitors from overseas leverage low production costs to bring cheap substitutes to market. In this intense environment, simply having access to competitive information is not sufficient to effectively chart a course to success. Companies must adapt by infusing compitive awareness thought out their organization and into every business process that deals with customer and products. The cycle of gathering external information, analyzing it, determining on optimal reasons and than engaging the business to execute is called the competitive response lifecycle, and it is a critical process for companies of all sizes to understand. Competitive responsiveness then, is the measure of a company’s capability to respond to changes in external conditions and events. It includes the ability to improve performance by creating a repeatable process advantage over competitors. Three recurring dimensions are used to measure competitive responsiveness. 1. speed 2. consistency 3. effectiveness We have been fortunate to work on matters of competitive response with a large number of global leaders in the information technology and telecommunication industry. In doing so, we have found several competitive response best practices that all companies should implement. They are best understood in the context of a competitive response life cycle.
JUSTIFICATION-
On the basis of CPM model it has been analyzed that as now a day’s Airtel is in the top position for its best services for this it has rated 4 .Reliance and BSNL has one point lower i.e. 3 but as I found BSNL nearest competitor is Airtel and Reliance.
MANAGEMENT
Management support in the telecommunication industry:- For telecommunication industry it provides capabilities that support and enhance processes associated with producing and delivering telecommunication products and services. Features tailored to meet these organization unique requirements help these companies efficiently and cost effectively manage process, expand opportunities and maximize the value of customer relationship and existing assets. TMN provides a framework for achieving interconnectivity and communication across heterogeneous operation system and telecommunication networks. To achieve this, TMN defines a set interface point for elements which perform the actual communications processing (such as a call processing switch) to be accessed by elements, such as management workstations, to monitor and control them. The standard interface allows elements from different manufacturers to be incorporated into a network under a single management control. Modern telecom networks are automated and are run by OSS software or operational support systems. These manage modern telecom networks and provide the data that is needed in the day to day running of a telecom network. OSS software is also responsible for issuing commands to the network infrastructure to activate new service offerings, commence services for new customers, detect and correct network faults. The framework identifies four logical layers of network management: ? Business Management:- Includes the functions related to business aspects, analyzes trends and quality issues, for example, or to provide a basis for billing and other financial reports. ? Service Management: - Handles services in the network, definition, administration and charging of services. ? Network Management: - Distributes network resources, performs tasks of configuration, control and supervision of the network. ? Element Management: - Handles individual network elements including alarm management, handling of information, backup, logging and maintenance of hardware.
JUSTIFICATION: - On the basis of management Airtel is rated 3 as is going well
in all the ways and it is same with BSNL because it is a government undertaking and it provide hand to hand service for the customers , Reliance is rated 3 because due to lacking of management system it can not provide recharge vouchers at a time in the respective areas and now a days it has also lacking with network coverage lastly,
MARKET SHARE
It is the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company’s sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company’s unit sales volume (in a market) AIRTEL: BSNL: RELIANCE: 31% 22% 26%
JUSTIFICATION : - Airtel is leading with high rating as all its services are good and as it is used in villages so lower class people can use this service. Reliance is rated 2 because of its brand image. Bsnl is rated 3 as it is on average level.
TELECOMMUNICATION MARKET IN INDIA
Telecommunication Market in India is one of the most rapidly growing industries in India. It is considered to be a real boon not only to the country’s economy but also to its inhabitants as it has made life easier and faster altogether. The telecom industry in India has grow phenomenally in 5 years. In 2000, the stele phone facility was available to only 3 people out of every 100 persons, where as in 2005 it went up to 10.66 persons as against every 100 people. This outstanding growth in the Indian telecom industry is considered to be one of the most attractive attributes in the exponential accretion of wireless phones across the country. The government of India is planning up for an increase in the production of telephones by 2007 accounting for around 23 telephones in every 100 persons by launching 250 million phones in the country. One of the largest contributors in the alarming success of the telecom industry in India has been the wireless market that has leaded the telecom revolution in India. The telecommunication Market in India is climbing the ladder of success quite rapidly by introducing newer and innovative sectors which are absolutely technology based as well. The government of India has confirmed the phenomenal success of the telecom industry that will be achieved by it in the years to come.
FACTS AND FIGURES
Telecom Equipments: - 11% Telecom Service: - 87%
With 87% share telecommunication services lead in advertising of ‘telecom sector’ on TV followed by telecommunication equipments and corporate brand image with 11% and share respectively during 01-09. Current Service Provider:Airtel: - 25% Reliance: - 18% Bsnl: - 13% Number of Subscribers:Airtel: - 3.37 Crores Bsnl: - 2.44 Crore Reliance: - 100 million Top Advertiser:Reliance: - 31% Bsnl: - 26%
EFE FOR TELECOMMUNICATION INDUSTRIES
EXTERNAL FACTOR EVALUATION (EFE) method is a strategic management tool often used for assessment of current business conditions. The EFE matrix is a good tool to
visualize and priories the opportunities and threats that a business is facing. The EFE matrix consists of following attributes mentioned below. EXTERNAT FACTORS: - External factors are extracted after deep analysis of external environment. Obviously there are some good bad for the company in the external environment. That’s the reason external factors are divided into two categories opportunities and threats. OPPURTUNITIES: - Opportunities are the chances exist in the external environment, it depends whether the firm is willing to exploit the opportunities or maybe they ignore the opportunities due to lack of resources. THREATS: - Threats are always evil for the firm minimum number of threats in the external environment opens many doors for the firm reduces their power in the industry. RATING: - Rating in EFE matrix response of firm toward the opportunities and threats. Highest the rating better the response of the firm to exploit opportunities and defend the threats. Rating range from 1.0 to 4.0 and can be applied to any factor whether it comes under opportunities or threats There are some important points related to rating in EFE matrix:• • • • • Rating is applied to each factor. The response is poor represented by 1.0. The response is average is represented by 2.0. The response is above average represented by 3.0. The response is superior represented by 4.0.
WEIGHT:Weight attribute in EFE matrix indicates the relative importance of factor to being successful in the firm’s industry. The weight range from 0.0 to means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct. WEIGHTED SCORE:Weighted score value is the result achieved after multiplying each factor rating with the weight. TOTAL WEIGHTED SCORE:The sum of all weighted score is equal to the total weighted score; final value of total weighted score should be between ranges 1.0 (low) to 4.0 (high). The average weighted score fall below 2.5 consider as weak. The company total weighted score higher than 2.5 are considering as strong in position. STEPS IN DEVOLOPING THE EFE MATRIX:1. Identify a list of key external factors (critical success factors).
2. Assign a weight to each factor, ranging from 0 (not important) to 1.0 (very important). 3. Assign a 1-4 rating to each critical success factor to indicate how effectively the firm’s current strategies respond to the factor. (1=response is poor, 4=response is extremely good) 4. Multiply each factor’s weight by its rating to determine a weighted score. 5. Sum the weighted score. OPPURTUNITIES OF GSM AND CDMA SERVICES IN TELECOMMUNICATION INDUSTRIES ? MORE QUALITY SERVICE:• Mobile number of portability will force the service provider to improve their quality to avoid losing subscribers. ? VALUE ADDEDE SERVICE:• The mobile value added service include, text or sms, menu based. • Mobile banking, Mobile ticketing etc. ? HORIZONTAL INTEGRATION:• Providing fibre, connectivity to 2, 50, 000 village panchayat by 2012. • More scope in content related service, the consumer is influenced by local culture. ? LATEST TECHNOLOGY AND COST ADVANTAGE:Low call rates, low sms rates, free calling, use of 3G’s. THREATS OF GSM SERVICES IN TELECOMMUNICATION INDUSTIES? THREATS OF SUBSTITUTES1. Online chat 2. E-mail 3. Satellite phone ? CHANGE IN MARKET SHARES ? COMETITION ? DIVERSIFICATION Introduction many types of plans and tariff as per customer choice for e.g. 0.1 paisa per second, .45paisa per minute etc.
JUSTIFICATION-After analysing of EFE matrix I can say that in opportunities.
AIRTEL RELIANCE BSNL TATA DOCOMO MTS
OPPURTUNI TY 1.More quality Services 2.value added Services 3. Horizontal integration 4.Latest technology THREATS
Weigh t .15
Rating
Wt. score .60
Rati ng 2
Wt. score .30
Rati Wt. Rating ng score 3 .45 2
Wt. Rati score ng .30 3
Wt. score .45
4
.10
3
.45
3
.30
3
.45
3
.30
4
.60
.10
4
.40
2
.20
2
.20
2
.20
3
.30
.10
3
.45
3
.30
3
.30
2
.20
4
.40
1.Substitutes
.10
4
.40
3
.30
3
.30
3
.30
4
.40
2.change in market share 3. Competition
.15
4
.60
3
.45
3
.45
3
.45
3
.45
.15
3
.45
3
.45
3
.45
3
.45
3
.45
4. Diversification TOTAL
.15
3
.45
4
.45
3
.45
3
.45
3
.30
1.00
3.80
2.90
2.90
2.65
2.95
AIRTEL: It has rated 4 in quality service and horizontal integration and in value added
service and latest technology it has rated of 3 because it is exponentially growing market
both in size and usage. The regulators have proposed the waiver of license fees in rural areas. Clubbing the regulators policy with low tale density which is just 15%% provides immense opportunity for airtel to expand its customer base. Rural household comprise of 70% of India’s population. The growth in rural segment is currently 8-10% per month. In value added services these services bring both values to customers and operators. Airtel has special services and the opportunity can still be exploited father for better profitability .in strong strategic partnerships for technology Airtel has strategic alliance with singtel, which has helped in providing quality services to the customer due to technology transfer. Airtel also has strong alliances with equipment partners who also drive development and innovative solution.
RELIANCE & TATA DOCOMO:- it has rated 2 in quality service and
horizontal integration and 3 in value added service and latest technology because for the following reasons:1. Government policy of providing unified license. 2. Introduction of 3G network in India. 3. Contribution of rural subscribers in only 24% in total subscriber base. BSNL:-it is almost same with airtel only the change factor is in horizontal integration In threats I have analysed that
AIRTEL:1. Increased competition may reduce market share and / or revenue: The wireless market in the year 2008-09 saw the entry of many existing players in to newer circles along with operators migrating GSM from. 2. CDMA technology. The market also saw entry of international and National long distance operators. This has lead to tariff erosion and pressure of marketing expenditure in the coming year. 4 Substitutes like VOIP for e.g. Skye, vonage etc. these service are a big threat to international long distance calls.
RELIANCE & TATA DOCOMO- In this almost all threats are same
except the diversification in reliance because as compare to other companies only reliance offers as many tariffs that’s why it had rated 4. BSNL: this is going on average level but closest to airtel.
PORTER’S FIVE FORCES MODEL:
The model of pure competition implies that risk- adjusted rates of return should be constant across firms and industries. However, numerous economies studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure.
Michael porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates.
THE THREATE OF NEW ENTRANTS:The threat of new entrants is a competitive force that determines how easily a firm’s profits can be lowered because of new entrants competitors in the industry. There are six barriers that determine the risk of new entrants. These include economies of scale, product differentiation, capital requirement, switching costs, access to distribution channels and cost disadvantages independent of scale. Economies of scale reduce the per unit cost of a product as the number of units being produce increase. BSNL have a significant economy of scale entry barrier because large companies like reliance communication and airtel exits in the industry that has high services output, which reduces the charges to increase the sale of GSM services. If a new competitor wanted to enter the market, the company would have to enter producing a large quantity at the same low price as competitors or the company would have to compete with a cost disadvantage. Because economies of scale exist in the industry, it deters smaller competitors from entering into the market and reduces the threat of entrants. Another entry barrier is the presence of large capital requirement that are required in telecom industries of GSM services because to increase the networking power in city as well as villages and for that they have to install many of their respective towers. And for this required huge amount of capital. The large capital investment also entails costs for items such as labour, raw materials. In addition to these costs, a new company would need to overcome service differentiation.
Furthermore, switching cost create a barrier to entry for new companies entering the GSM services, switching the supplier go GSM services such as internet facilities, using of 3G create additional services that must be completed by the company to ensure correct quality. Additionally, the expense and network that must be present obtain access to distribution channels in the entry like airtel; virgin is an entry barrier for new GSM services of telecom industries new company must acquire distribution channels for their GSM services. This requires the company to create a network of buyers, which is time and money intensive. Further, the new companies have to companies have to compete for shelf space in stores with the larger players in stores with the larger players in the industry that have existing distribution channels already established.
• BARGANING POWER OF BUYERS:The bargaining power of buyers is a competitive force that can result in lower prices for services and increase the quality of services, which decreases profits and increases costs for the industry. Buyers power increase if large volumes of the product are purchased, the product is undifferentiated, few switching costs exist, low profits are searned, backward integration is possible and the quality of the buyer ‘s product is not affected by the supplier’s product. Another condition that affects the power of buyers is product differentiation .if the product is undifferentiated, the buyer has the power to play competitors against each other and reduce the industry cost the GSM services of telecom industries has a differentiated services as new companies come with new Schemes and new value added services. In the modern day telecom industry which has attained high penetration level, acquiring customer is getting ever costlier. Industry analysis states that only 25% of the acquired customer stay with the company after a year, time and on an average only 20-30% of the entire customer base is revenue earning/profitable customers. This dugs a deep hole in the balance sheet of the is a huge unbalance created in gross additions of the customers and net addition. Hence, in GSM services bargaining power of buyer is much higher due to cut throat competition,
•
POWER OF SUPPLIERS-
In comparisons to power of buyer, the power of supplier is very low because in today’s scenario many options are available in the market for the customer’s as in the competitive market GSM services try to provide more and cheaper rates for attracting customer. Therefore it is obvious that customers go for low rates as mobile are also coming in low price, so it is difficult for the suppliers to stand on one particular service they should provide many numbers of GSM services for their profit maximization. Suppliers should aware of all
services provided by GSM and according to that they should go for the sale of maximum number of service.
• THREAT OF SUBSTITUTE PRODUCT AND SERVICE
The threat of substitute products is a competitive force that can set a ceiling on the price the industry can charge for their product. If there are subscribers available to the customer, an industry’s potential returns are limited. One ratio can be used to the price performance ratio. In GSM services of telecommunication industry as many new companies are entering they are coming with new tariffs and new services. For e.g. as airtel is providing lower call rates in the same time Tata DoCoMo entered with more cheap call rates as well as cheap sms rates now a day’s also sms pack are reduced as in earlier time RS. 30 gives monthly packs they provide in top up such as 1rs And 500 sms are free per day. Now a day companies like Tata DoCoMo and Vodafone are providing occasionally services like free charges or in minimum rates they giving call rates. So, these are the threats for existing companies and these new companies are hampering these old services.
ROLE OF GOVERNMENT OF TELECOM INDUSTRYThe Indian telecommunication system is governed by the Indian telegraph act, 1885 (ITA 1885) and the Indian wireless act, 1933 the department of telecommunication (dot) goers the Indian telecom industry. In coordination with its arm, telecom commission looks after licensing, policy making, and frequency management a prime ministerial council, the group on telecom and IT handles important ad-hoc issues if any. To streamline policy reforms and safeguard consumer interests, dot established the telecom regulatory authority of India (TRAI) in 1997. Telecom disputes settlement and appellate tribunal (TDSAT) was also the same time. Another regulatory body is the wireless planning commission (WPC) under the again of the ministry at communication established at policy environment. Has been well supported by the policy reforms in the post liberalization era. Telecom sectors reforms can be traced to the 1980s, when the department of posts and telegraph was disintegrated to from department of telecommunication. Further, Dot was split into mahanager telephone nigam limited (MTNL) and videsh sanchar nigam limited (VSNL) However, the real thrust began with the national telecom policy in 1994.
RECOMMENDATIONS:As mentioned in the future of Indian telecom and on the basis of the primary research secondary research, the following recommendation can be concluded: 1. Lowering the tariff plans of service providers will increase more competition. 2. In order to allow technological up gradation, segment policies should be technologyneutral, and not specifically prescriptive should be spectrum allocation and create
3. 4. 5. 6. 7. 8. 9.
need-based licensing of spectrum bandwidth to facilitate the policy of unlimited new entrants in basic services. Pass rules or number portability (services migration) to allow free market condition for fixed line consumers, without taxing new entrants or consumers for moving away from a monopoly services provider. Bringing more up gradation in vas for the betterment of the users. Improvement of work infrastructure in both the urban and rural areas. Reducing the STD and ISD charges for the users. GSM operators which given a good benefit to the end users. These operators should also indulge into providing various services. Mobile banking is a new concept which is recently adopted by Airtel and it provides recharge from mobile phone by tie ups with banks Companies can provide new and different schemes to their customer.
CONCLUSION
On the basis of the research carried out by the researchers, it may be concluded that the problems of the telecom industry are varied in nature. They extend to various facets of the service industry and in fact plague all the services provided by the mobile telecom industry. What is problematic is that from network quality and excess costs to VAS and customer care, the survey conducted by the researcher’s shows, the problems are all-pervasive. The
researchers believe on this basis that they affect one and all in the same way irrespective of the plans and connections used by them. While Pre-paid customers have problems with recharge frauds, post-paid customers deal with excessive billing as well as unjustified charges for basic services. All customers on the other hand face problems with network quality including call drops, voice clarity etc. Customer care provided by various telecom operators does not seem to improve the situation especially due to the callous and indifferent attitude of their employees. On the other hand, customers perceive it to only increase the problems further. These problems are multiplied as the average consumer isn’t aware of his rights under any existing legislation, and worse off the day to day violations of his rights. Even those aware of the remedies, it is a general feeling to find it too cumbersome to take up the matter even with the customer care executives since the amount involved is usually very nominal. Consequently, mobile operators get away with these deficiencies in services because very few use the redressal mechanisms. The matter of redressal of these disputes has been confused with a latest Supreme Court ruling in this matter which restricts the powers of the Consumer Forums to hear telecom disputes. The problem does not just end there. Most District Consumer Forums are not following the Supreme Court decision and thus while a few accept such cases, others reject. The consumer is therefore left without any remedy whatsoever. Researchers feel that these road-blocks and obstacles to redressal must be eliminated. Such disputes must be covered under Consumer Protection Act for deficiency of services.
Bibliography:• • • • •
www.telcom industy.com www.bsnl.com www.reliance communication.com www.bharti airtel.com www.MTScom
www.tata docomo.com www.gsmserivces.com • Trai report • www.scribd.com
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