Ted Ladd Teaching Experience In Entrepreneurship

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Ted Ladd
[email protected]
(307) 413-3333

Teaching Experience in Entrepreneurship

Hult International Business School
Professor of Internet Economics and Strategy
Research Fellow for the Center for Disruptive Innovation
San Francisco, California
Fall, 2014 – present
Hult is the world’s largest business school, delivering five masters programs in six locations.
• Design and lead courses on economics, strategy, global opportunities for social entrepreneurs,
and internet business models. Average student evaluation to date: 4.6 out of 5.
• Voted “Best Professor of the Program” by 280 students in Masters in International Business
(2014-15) and 70 students in Masters in Social Entrepreneurship (2014-15).

Copenhagen Business School
Visiting Professor of Entrepreneurship
Copenhagen, Denmark
Summers, 2014 – present
CBS provides summer programs for graduate and undergraduate students from 50 countries.
• Lead courses on internet business models and digital government management. Average
student evaluation to date: 4.85 out of 5
• Contributor to online course for Social Entrepreneurship hosted by Coursera.

Bainbridge Graduate Institute
Core Faculty; Leader of the Social Entrepreneurship program
Seattle, Washington
2010 – 2014
BGI offers an accredited MBA in Sustainable Systems.
• Led eMBA students in a three-semester capstone course on venture creation, business
planning and product launch, highlighting business model innovation, financial modeling and
pitching for persuasion. Average student evaluation: 4.7 out of 5.

Education in Entrepreneurship

Case Western Reserve University, Weatherhead School
Doctor (PhD) of Management in Sustainable Business Systems Design
Cleveland, Ohio
2015
• Research on entrepreneurial methods for venture conceptualization
• Fellow, Fowler Center for Sustainable Value

University of Pennsylvania, The Wharton School
Master of Business Administration (MBA)
Philadelphia, Pennsylvania
1998
• Double Majored in Strategic and Entrepreneurial Management.

Johns Hopkins University, School of Advanced International Studies (SAIS)
Master of Arts (MA) in International Relations with Honors
Washington, DC
1998
• Majored in International Economics with focus on International Technology Policy.
• One year on European campus in Bologna, Italy.

Cornell University, School of Arts and Sciences
Bachelor of Arts (BA) Cum Laude with “Distinction in All Subjects”
Ithaca, New York
1993
• Triple Majored in Biology, Government, and Technical Sociology.
• Semester in Cornell-in-Washington D.C. program, interning with the Department of
Environmental Quality within the Executive Office of the President of the United States

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Corporate Experience in Entrepreneurial Ventures

WIMM Labs (acquired by Google)
Director, Ecosystem
Los Altos, California
2011 – 2012
This venture-backed technology start-up built software and hardware for wearable computing. Our
first product was a “smart” watch. Google used our work as the basis for Android Wear.
• Represented the company’s vision to press and partners.
• Recruited 4,000 registered developers in 5 months to create hundreds of new apps.
• Created and managed a robust, scalable, inexpensive developer program.
• Negotiated contracts with device resellers and embedded technology providers.

HOMER Energy
Partner and Vice President of Business Development
Boulder, Colorado
2009 – 2010
HOMER provides software to optimize renewable distributed electricity generation to 100,000
users in 193 countries. It has been recognized as one of the fastest growing companies in
Boulder.
• Coordinated engineers, marketers, university partners, consultants, and energy experts for
next software product.
• Pursued major consulting and technology contracts with international agencies and
multinational corporations.
• Secured $1MM for product development from the National Science Foundation.

Equilibrium Power (acquired by HOMER Energy)
Founder and President
Wilson, Wyoming
2005 – 2008
This company created an online software tool for electric utilities to find the equilibrium between
renewable electricity supply and demand.
• Envisioned new analytical methods for aggregating portfolios of renewable energy production
to better match patterns of electricity demand based on theories of financial portfolio
diversification.
• Recruited and led team of seven engineers, statisticians, graphic designers, and researchers.
• Raised two rounds of seed investment.

Hewitt Ladd
Principal
Wilson, Wyoming
2003 – 2008
HLi designs and implements strategies for entrepreneurs and investors on venture creation and
growth.
• Achieved sales growth of 15% per month as Director of Marketing for OxygenToGo (rental of
oxygen concentrators to travelers) through channel partners.
• Negotiated contract for anchor app store customer and acquisition of an e-reader company as
Vice President of Business Development for Motricity (now NASDAQ: MOTR)

Palm (Initial Public Offering)
Platform Evangelist and Marketing Manager
Santa Clara, California
1999 –2002
This early leader in handheld computing and mobile wireless communications produced the
PalmPilot.
• Convinced major internet brands, including Amazon, eBay, and ESPN to build their first mobile
wireless applications.
• Led team to design and launch consumer- and developer-focused marketing campaigns for
new handheld devices, operating systems, and mobile services.
• Company spokesman during company’s Initial Public Offering to media (WSJ, CNN, Business
2.0), major sales accounts (Staples et al), conferences (CTIA, CES), and partners.

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Service to Entrepreneurs

Lower Valley Energy
Board of Directors
Northwestern Wyoming
2006 – present
This rural cooperative serves electricity and natural gas to 15,000 members with an annual budget
of $50MM.
• Founding board member of the related non-profit Energy Conservation Works.

Wyoming Small Business Development Center
Advisory Board
State of Wyoming
2003 – present
Funded through federal and state government, this agency provides free business advice to
Wyoming entrepreneurs.

Defy Ventures
Advisory Board
New York, New York
2014 – present
Defy trains people with criminal histories in legitimate entrepreneurship.

Community Foundation of Jackson Hole
Board of Directors
Teton County, Wyoming
2002 – 2011
This non-profit promotes philanthropic leadership in northwestern Wyoming.

Wyoming Business Council
Board of Directors, appointed by Governor Dave Freudenthal
State of Wyoming
2003 – 2009
This quasi-governmental agency leads Wyoming’s economic development policies and activities.

United States Congress
Candidate
At Large for Wyoming
2004
• Held 70+ town hall meetings, press events, and debates. Knocked on thousands of doors.
• Won 42% of the popular vote: more votes than any member of my political party in Wyoming
history to that point.

• Live in Jackson Hole, Wyoming and Woodside, California with wife Laura.
• Hike like crazy: Grand Canyon rim to rim to rim (42 miles) in 19 hours.
• Certified farrier from the Oklahoma School of Horseshoeing.
• Throughout youth, tracked grizzly bears, cattle and errant tourists in the wilds
of Wyoming and Australian Outback for private ranches and government
agencies.

Personal Background
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Publications

Peer-Reviewed Publications
Ladd, T. (2014). Business Models at the Bottom of the Pyramid: Leveraging Context in
Undeveloped Markets. Academy of Management Conference Proceedings, Philadelphia, PA.
Other Publications
Groth, O, and T. Ladd. (June, 2015) “The End of Porter's Five Forces: How the internet of things
and digital intermediaries will change industries.” Harvard Business Manager Deutsch.
Ladd, T. (Spring, 2015) “Customer Embeddedness: BOP business models embrace pre-existing
customer circumstances.” Stanford Social Innovation Review, Palo Alto, CA.
Ladd, T. (Spring, 2015) “Affordability through Business Models for Distributed Energy at the Base
of the Pyramid.” The SAIS Europe Journal.
Ladd, T., and L. Malm (2013). “On the future wearable devices like Google’s rumored smartwatch:
content isn’t king.” Gigaom.com
Conferences

Academy of Management Annual Meeting
August 2015. Vancouver, Canada. Paper Presentation: How Customer Interaction and
Experimentation Advance New Venture Concepts in a Cleantech Accelerator
August 2014. Philadelphia, PA. Paper presentation: Business Models at the Bottom of the
Pyramid: Leveraging Context in Undeveloped Markets. Paper accepted for publication in the
AOM Conference Proceedings and awarded the Best Paper in Social Entrepreneurship;
Professional Development Workshop: Adapting Lean Start-up Methods to Social
Entrepreneurship.
Unites States Association for Small Business and Entrepreneurship (USASBE) Annual Meeting
January 2016. San Diego, CA. “Is Business Model Validation Valid? Empirical Results from a
Cleantech Accelerator” and “Personality Traits and Improvisation as Microfoundations of
Entrepreneurial Dynamic Capabilities in a Cleantech Accelerator”
January 2014. Fort Worth, TX. “Roundtable: Extending the Business Model Canvas”
Net Impact Annual Conference, November 2014, Minneapolis, MN. Workshop: Spread the Light:
Business Models to Scale Solar at the Base of the Pyramid.
Ashoka U Exchange, February 2014, Providence, RI. Panel: Technology Enabled Teaching.
Grants and Awards

Grants
National Science Foundation STTR Phase I and II. 2008 and 2010. Matching the timing of
renewable energy production with patterns of electricity demand. #88449 and #95492
National Science Foundation SBIR Phase I. 2006. Hydrogen Production from Wind Power and
Coal-Bed Methane (CBM) Water. #79437
Awards
Best Paper for Social Entrepreneurship, Academy of Management Conference, 2014.

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