Tata Sky

Description
Tata Sky crossed 2 Million subscribers in 20 months… the fastest subscriber ramp-up ever by a DTH platform
In 5 years…
We have managed to overtake Japan as the largest DTH market in Asia

And in the next 5 years (by 2012) we will be able to add another 30 million subscribers
(which is about the same as the population of Belgium, Portugal and Greece put-together!)

Vikram Kaushik
Managing Director & CEO
Tata Sky Ltd.

In India it has taken DTH years to get to
! mi""ion #"us su$scri$ers%

&nd Tata Sky crossed ' Mi""ion su$scri$ers in &nd Tata Sky crossed ' Mi""ion su$scri$ers in
'( months) the *astest su$scri$er ram#+u# '( months) the *astest su$scri$er ram#+u#
e,er $y a DTH #"at*orm e,er $y a DTH #"at*orm

The Indian Te"ecom mirac"e took
! years to reach ha"* the DTH num$er
Wireless Subscriber Growth
Source - CO&I Data

I.DI&) /! Mn 0ay TV HHs $y
'(/
• 0enetration 1i"" dou$"e
• 2e,enues 1i"" 3uadru#"e
Source -
M0& re#ort4 March
'((5

2007 to 2015…Growth of 683
%
Source - M0& re#ort 4 March '((5
The DTH category is e6#ected to gro1
$y !7(8 or so in the ne6t 5 or 7 years%

In years)
9e ha,e managed to o,ertake :a#an
as the "argest DTH market in &sia
&nd in the ne6t years ;$y '(/'< 1e
1i"" $e
a$"e to add another =( mi""ion
su$scri$ers
(which is about the same as the population
of Belgium, Portugal and Greece put-
together!)

DTH is a nascent category in its gro1th #hase

0"aying the ,o"ume game) DTH in India
Indin cble !" subscribers re currentl# s$endin% bout
1&5 ' 2% ()S* + ' 5, of their -onthl# inco-e on cble ser.ices
Globll#/ consu-ers s$end 3 ' +% of their
-onthl# inco-e on $# tele.ision ser.ices
While this indictes si0eble %rowth o$$ortunit#/
onl# -ss ser.ice cn chie.e the econo-ies of
scle to full# e1$loit the -r2et $otentil
!his clerl# is e1$ensi.e business
(3t lest in the short'-ediu- run,


2ise in Dis#osa$"e Incomes
?
75% $ercent rise in $er c$it inco-e ( 1440 5 2007,
Source: NCAER

&##etite *or Entertainment is gro1ing
?
*25 6illion bein% s$ent nnull# b# Indins on tr.el
?
+5 7illion credit crd subscribers %rowin% t 35% nnull#
?
10 7illion color !"s sold nnull#
?
125 7illion !" ho-es …&h.e doubled in lst 6 #ers

2a#id ado#tion o* ne1 techno"ogies $y Indians
?
5 ' 6 7illion -obile $hone subscribers re dded e.er#
-onth
?
350/000 Stellite !" subscribers dded e.er# -onth
>ut 4 the Indian market is changing

DTH )congruence o* interests *or a""
stakeho"ders
Consumers
?
Consistent and #ro*essiona" ser,ice
?
Su#erior ,ideo ? audio 3ua"ity
?
Mu"ti#"e channe" #ackages to choose *rom
Interacti,ity
?
&ccess to niche content
?
Mo,ies on #ay+#er+,ie1 @ 7(( A"ms
#roduced in India e,ery year
?
&$i"ity to mo,e any1here across India
1?o $uying a ne1 ST>
?
E6tensi,e rura" reach
Broadcasters
?
Trans#arent ? audita$"e #"at*orm 1ith
no under+dec"aration
?
.e1 re,enue stream
?
Con,enience o* dea"ing 1ith a sing"e
o#erator rather than 1ith mu"ti#"e
MSOs
?
9i"" minimiBe #iracy
Government
?
0"ug the ta6 "eakage through
dec"aration
?
&dditiona" source o* re,enue @ "icense
*ee #aya$"e $y DTH o#erators

With its $ro.en/ su$erior technolo%#/ .lue
dded ser.ices 8 $rofessionl custo-er
ser.ice
3lon% with the bilit# to o9er ll Indi
co.er%e t low incre-entl $er subscriber
cost
(upgrading cable infrastructure across India will need huge
investments & appeal of Broadband service will be
limited to metros & large cities)
DTH is set to 1in)

Cinding the #er*ect mi6 *or DTH
7onetisin% .olu-es& I-$ro.in% 3:;)&
:ech
1
>rand >ui"ding
"3S 2
ocus on
Intercti.e
Ser.ices
• ;;"
• 3lerts
• :ed 6utton
$ro-os
• =ew
Inno.tions
• ?utstndin%
 

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