Description
Tata Sky chose TCS to develop a robust Business Intelligence (BI)
solution with improved analytics to enable swift and accurate
decision making. Our comprehensive solution, built on our
cloud-based analytics platform, comes with a three-layer reporting
structure to cater the needs of all business stakeholders.
Leveraging our managed services model, we have provided
Tata Sky with access to scalable data analytics capabilities ranging
from data extraction to reporting at an optimal cost. The insights
derived from this tool can propel the business forward, aid in
increasing its share in the Indian market, improve customer
lifetime value and share of wallet.
Tata Sky gets timely and accurate
insights on business operations with
TCS’ cloud-based BI platform
“TCS’ cloud based Analytics platform has equipped us with timely
and accurate insights on our business operations and helps us take
effective strategic decisions. We finally have an analytics platform
that can cope with our rapid business growth.”
- N Ravishanker,
CIO, Tata Sky
Tata Sky chose TCS to develop a robust Business Intelligence (BI)
solution with improved analytics to enable swift and accurate
decision making. Our comprehensive solution, built on our
cloud-based analytics platform, comes with a three-layer reporting
structure to cater the needs of all business stakeholders.
Leveraging our managed services model, we have provided
Tata Sky with access to scalable data analytics capabilities ranging
from data extraction to reporting at an optimal cost. The insights
derived from this tool can propel the business forward, aid in
increasing its share in the Indian market, improve customer
lifetime value and share of wallet.
Client
Tata Sky
Industry
Media and
Broadcasting
Offering
TCS Analytics Platform
Business Challenge
Since inception, Tata Sky’s business strategy has been
focused on providing best-in-class, top notch products
and superior customer service. Operating in a highly
fragmented and competitive market, the company’s
main business challenge was to increase market share,
customer lifetime value and share of wallet. It therefore
required timely data and accurate insights to monitor
business health and make swift and fact-based
decisions.
Tata Sky’s IT division, however, faced multifold
challenges in providing superior BI to its management.
The current system had outlived its utility and lacked the
agility to accommodate changing needs. The lack of a
standard set of KPIs for monitoring business health,
coupled with data quality issues and an absence of a BI
culture in the organization, further compounded
matters. In addition, IT had to spend significant manual
effort and time on data collection, consolidation and
report generation.
The company realized that it needed an enterprise-wide
BI ecosystem, integrating people, process and
technology, that could meet its management
information needs at strategic, tactical and operational
levels. It chose to work with TCS, based on our skills in
data management and our proven record in delivering
BI solutions to clients worldwide.
About the Client
Tata Sky, a joint venture between Tata Sons Ltd and STAR, provides satellite television services in India. It offers direct-
to-home (DTH) services, multiple television connections, interactive services, set top boxes, video on demand
services, multi dwelling unit solutions for multistoried buildings and channel packages. Some of its key products
include Tata Sky+, Tata Sky HD and Tata Sky+ HD. In March 2009, Tata Sky became the first Indian DTH service
provider to be awarded the ISO 27001:2005 accreditation – the international benchmark for information security.
TCS’ Solution
We developed a BI solution for Tata Sky, based on our
cloud-based analytics platform, to help the company
overcome its current challenges around data quality,
lack of standard reporting and manual intervention for
report generation. The enterprise data warehouse on
cloud fulfills the BI requirements across business
functions. Our standard and business process driven
platform provides superior analysis capabilities and
comprehensive analytics ranging from data extraction
to reporting, along with a three-layer analytical
reporting structure to cater to the needs of all business
stakeholders.
Our solution is delivered through a managed services
model, provided by a centralized BI service delivery
team. This covers hosting, application support services
including functional and technical support, user
administration, data management, interface monitoring,
helpdesk management, incident and problem
management and enhancements. We have provided
more than 750 canned reports and 300 ad hoc reports
spanning a gamut of functions and host more than
seven terabytes of data. We integrated data from
multiple source systems, including billing, CRM, service
portal, ERP and offline master data, to ensure analytics
and reports were available at an enterprise level.
Experience certainty
True certainty of success comes from working with a partner you trust to provide
the insight, support and expertise that will propel your business forward. Experiencing
certainty with TCS means you can count on results, partnership and leadership.
Results
With TCS’ help, Tata Sky now has a robust data
warehouse and excellent data management capabilities
that support the company’s analytics and decision
making requirements. This helps propel its business
forward. Our solution has created a single source of
truth at the organization level for all management
reporting and decision making. In addition, the
establishment of a centralized BI service delivery team
created a culture of BI within the organization. Our
solution utilizes high quality replication technologies
and innovative data management processes to enable
Tata Sky to achieve over 90 percent reduction in report
generation cycle time and nearly 60 percent reduction
in data processing time. The easy availability of timely
and accurate data and insights is helping the company
improve its systems in the following areas:
Sales and Marketing
n Enabled tracking of sales performance by providing
insights on target achievement and payout to
partners on a daily basis
n Increased campaign effectiveness by tracking
campaign responses and campaign maturity
n Aided better channel packaging, dynamic package
pricing, improved cross-sell and upsell capabilities,
increased share of wallet through identification of
subscriber package selection patterns, upgrade
patterns, channel viewing patterns, visibility into
consumption of value added services such as video-
on-demand and pay per view
n Provided sales trends and alerts through SMS
functionality
Operations
n Improved customer satisfaction through the
provision of exception reporting that helped plug
process gaps, address revenue leakage and
streamline operations
n Improved supply chain efficiency and inventory
management through detailed monitoring of set top
box (STB) inventory at distributors, dealers and
warehouses and tracking of STB from manufacturer
to subscriber
n Improved SLA management through detailed
tracking of work-order fulfillment, ageing service
requests, and work allocation
n Better management of network providers with KPIs
like network level unique subscriber, leading to
enhanced network subscriber visibility and improved
regulatory compliance
Our solution has helped Tata Sky progress towards its
goal of establishing an information maturity model and
sustaining its competitive edge in the market. Today we
are seen as the company’s trusted advisor for BI strategy,
helping Tata Sky take a leadership position in a highly
uncertain and competitive business environment.
All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is
correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or
distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright,
trademark and other applicable laws, and could result in criminal or civil penalties.
Copyright © 2014 Tata Consultancy Services Limited
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About Tata Consultancy Services (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that
delivers real results to global business, ensuring a level of certainty no other firm can match.
TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering
TM
and assurance services. This is delivered through its unique Global Network Delivery Model ,
recognized as the benchmark of excellence in software development. A part of the Tata Group,
India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National
Stock Exchange and Bombay Stock Exchange in India.
For more information, visit us at www.tcs.com
Subscribe to TCS Case Studies
TCS.com RSS:http://www.tcs.com/rss_feeds/Pages/feed.aspx?f=c
Feedburner:http://feeds2.feedburner.com/tcscasestudies
Contact
For more information about TCS’ Platform Solutions Unit, visit:http://www.tcs.com/offerings/platform_solutions/Pages/default.aspx
Email: [email protected]
About TCS Platform Solutions
TCS has been one of the earliest providers of Business Process as a Service (BPaaS) cloud
solutions that combine business process services, applications, and infrastructure. Our
platform solutions help large and mid-sized enterprises worldwide achieve greater
efficiencies, standardized processes, and improved performance on business metrics and
service level agreements (SLAs).
We provide solutions for Human Capital Management (HCM), Accounts Payable (AP), Finance
& Accounting (F&A), and Analytics. The solutions are hosted on reliable, scalable, and secure
infrastructure.
We deliver transformational value through standardization and consolidation of fragmented
global processes. Our clients benefit from faster time to market and lower upfront investment
as well as total cost of ownership.
doc_243501501.pdf
Tata Sky chose TCS to develop a robust Business Intelligence (BI)
solution with improved analytics to enable swift and accurate
decision making. Our comprehensive solution, built on our
cloud-based analytics platform, comes with a three-layer reporting
structure to cater the needs of all business stakeholders.
Leveraging our managed services model, we have provided
Tata Sky with access to scalable data analytics capabilities ranging
from data extraction to reporting at an optimal cost. The insights
derived from this tool can propel the business forward, aid in
increasing its share in the Indian market, improve customer
lifetime value and share of wallet.
Tata Sky gets timely and accurate
insights on business operations with
TCS’ cloud-based BI platform
“TCS’ cloud based Analytics platform has equipped us with timely
and accurate insights on our business operations and helps us take
effective strategic decisions. We finally have an analytics platform
that can cope with our rapid business growth.”
- N Ravishanker,
CIO, Tata Sky
Tata Sky chose TCS to develop a robust Business Intelligence (BI)
solution with improved analytics to enable swift and accurate
decision making. Our comprehensive solution, built on our
cloud-based analytics platform, comes with a three-layer reporting
structure to cater the needs of all business stakeholders.
Leveraging our managed services model, we have provided
Tata Sky with access to scalable data analytics capabilities ranging
from data extraction to reporting at an optimal cost. The insights
derived from this tool can propel the business forward, aid in
increasing its share in the Indian market, improve customer
lifetime value and share of wallet.
Client
Tata Sky
Industry
Media and
Broadcasting
Offering
TCS Analytics Platform
Business Challenge
Since inception, Tata Sky’s business strategy has been
focused on providing best-in-class, top notch products
and superior customer service. Operating in a highly
fragmented and competitive market, the company’s
main business challenge was to increase market share,
customer lifetime value and share of wallet. It therefore
required timely data and accurate insights to monitor
business health and make swift and fact-based
decisions.
Tata Sky’s IT division, however, faced multifold
challenges in providing superior BI to its management.
The current system had outlived its utility and lacked the
agility to accommodate changing needs. The lack of a
standard set of KPIs for monitoring business health,
coupled with data quality issues and an absence of a BI
culture in the organization, further compounded
matters. In addition, IT had to spend significant manual
effort and time on data collection, consolidation and
report generation.
The company realized that it needed an enterprise-wide
BI ecosystem, integrating people, process and
technology, that could meet its management
information needs at strategic, tactical and operational
levels. It chose to work with TCS, based on our skills in
data management and our proven record in delivering
BI solutions to clients worldwide.
About the Client
Tata Sky, a joint venture between Tata Sons Ltd and STAR, provides satellite television services in India. It offers direct-
to-home (DTH) services, multiple television connections, interactive services, set top boxes, video on demand
services, multi dwelling unit solutions for multistoried buildings and channel packages. Some of its key products
include Tata Sky+, Tata Sky HD and Tata Sky+ HD. In March 2009, Tata Sky became the first Indian DTH service
provider to be awarded the ISO 27001:2005 accreditation – the international benchmark for information security.
TCS’ Solution
We developed a BI solution for Tata Sky, based on our
cloud-based analytics platform, to help the company
overcome its current challenges around data quality,
lack of standard reporting and manual intervention for
report generation. The enterprise data warehouse on
cloud fulfills the BI requirements across business
functions. Our standard and business process driven
platform provides superior analysis capabilities and
comprehensive analytics ranging from data extraction
to reporting, along with a three-layer analytical
reporting structure to cater to the needs of all business
stakeholders.
Our solution is delivered through a managed services
model, provided by a centralized BI service delivery
team. This covers hosting, application support services
including functional and technical support, user
administration, data management, interface monitoring,
helpdesk management, incident and problem
management and enhancements. We have provided
more than 750 canned reports and 300 ad hoc reports
spanning a gamut of functions and host more than
seven terabytes of data. We integrated data from
multiple source systems, including billing, CRM, service
portal, ERP and offline master data, to ensure analytics
and reports were available at an enterprise level.
Experience certainty
True certainty of success comes from working with a partner you trust to provide
the insight, support and expertise that will propel your business forward. Experiencing
certainty with TCS means you can count on results, partnership and leadership.
Results
With TCS’ help, Tata Sky now has a robust data
warehouse and excellent data management capabilities
that support the company’s analytics and decision
making requirements. This helps propel its business
forward. Our solution has created a single source of
truth at the organization level for all management
reporting and decision making. In addition, the
establishment of a centralized BI service delivery team
created a culture of BI within the organization. Our
solution utilizes high quality replication technologies
and innovative data management processes to enable
Tata Sky to achieve over 90 percent reduction in report
generation cycle time and nearly 60 percent reduction
in data processing time. The easy availability of timely
and accurate data and insights is helping the company
improve its systems in the following areas:
Sales and Marketing
n Enabled tracking of sales performance by providing
insights on target achievement and payout to
partners on a daily basis
n Increased campaign effectiveness by tracking
campaign responses and campaign maturity
n Aided better channel packaging, dynamic package
pricing, improved cross-sell and upsell capabilities,
increased share of wallet through identification of
subscriber package selection patterns, upgrade
patterns, channel viewing patterns, visibility into
consumption of value added services such as video-
on-demand and pay per view
n Provided sales trends and alerts through SMS
functionality
Operations
n Improved customer satisfaction through the
provision of exception reporting that helped plug
process gaps, address revenue leakage and
streamline operations
n Improved supply chain efficiency and inventory
management through detailed monitoring of set top
box (STB) inventory at distributors, dealers and
warehouses and tracking of STB from manufacturer
to subscriber
n Improved SLA management through detailed
tracking of work-order fulfillment, ageing service
requests, and work allocation
n Better management of network providers with KPIs
like network level unique subscriber, leading to
enhanced network subscriber visibility and improved
regulatory compliance
Our solution has helped Tata Sky progress towards its
goal of establishing an information maturity model and
sustaining its competitive edge in the market. Today we
are seen as the company’s trusted advisor for BI strategy,
helping Tata Sky take a leadership position in a highly
uncertain and competitive business environment.
All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is
correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or
distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright,
trademark and other applicable laws, and could result in criminal or civil penalties.
Copyright © 2014 Tata Consultancy Services Limited
T
C
S
D
e
s
i
g
n
S
e
r
v
i
c
e
s
M
0
9
1
4
I
I
I
About Tata Consultancy Services (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that
delivers real results to global business, ensuring a level of certainty no other firm can match.
TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering
TM
and assurance services. This is delivered through its unique Global Network Delivery Model ,
recognized as the benchmark of excellence in software development. A part of the Tata Group,
India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National
Stock Exchange and Bombay Stock Exchange in India.
For more information, visit us at www.tcs.com
Subscribe to TCS Case Studies
TCS.com RSS:http://www.tcs.com/rss_feeds/Pages/feed.aspx?f=c
Feedburner:http://feeds2.feedburner.com/tcscasestudies
Contact
For more information about TCS’ Platform Solutions Unit, visit:http://www.tcs.com/offerings/platform_solutions/Pages/default.aspx
Email: [email protected]
About TCS Platform Solutions
TCS has been one of the earliest providers of Business Process as a Service (BPaaS) cloud
solutions that combine business process services, applications, and infrastructure. Our
platform solutions help large and mid-sized enterprises worldwide achieve greater
efficiencies, standardized processes, and improved performance on business metrics and
service level agreements (SLAs).
We provide solutions for Human Capital Management (HCM), Accounts Payable (AP), Finance
& Accounting (F&A), and Analytics. The solutions are hosted on reliable, scalable, and secure
infrastructure.
We deliver transformational value through standardization and consolidation of fragmented
global processes. Our clients benefit from faster time to market and lower upfront investment
as well as total cost of ownership.
doc_243501501.pdf