Description
this is a csr synopsis ppt . i have prepared it nd presented in my collage
A SYNOPSIS PRESENTATION ON CORPORATE SOCIAL RESPONSIBILITY
ABHIPSA SUKANYA 2ND YEAR , MAPMIR INSTITUTE OF MEDIA STUDIES, BHUBANESWAR
INTRODUCTION Corporate social responsibility (CSR) is also known as corporate citizenship, corporate philanthropy, corporate giving, corporate community involvement, community relations, community affairs, community development, corporate responsibility, global citizenship, and corporate social marketing. According to new law companies with a turnover of Rs 1,000 crore or net profit of Rs 5crore or more earmark 2% of their net profit for the preceding three years on CSR. The purpose of my dissertation project is for the partial fulfillment of Master Degree in MAPMIR at Utkal University .
SCOPE OF THE STUDY
Increased sales and market share.
Strengthened brand positioning. Enhanced corporate image and clout. Increased ability to attract, motivate and retain employees.
Increased appeal to investors and financial analysts.
OBJECTIVES OF THE STUDY
To attain some knowledge regarding the topic .
To know the measures taken by the organization towards corporate social responsibility. To know what the methodology the organization is using. To know the how the CSR activities of an organisation causing benefit towards society.
IMPORTANCE OF THE STUDY
All the issues mentioned below makes CSR important Issues such as : Environmental damage. Improper treatment of workers. Faulty production leading to customer inconvenience or danger are being highlighted . The CSR activities are contributing towards the upliftment of underpriviledged section of the society. It also develops business ethics in the company as well.
LITRETURE REVIEW
The corporate social responsibility definition came in late seventies of the 19th century, when multinational companies formed. In a BSR White Paper , CSR is defined as operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business A large number of diverse definitions of CSR has also been proposed . Carroll's (1979) definition emphasizes expectations of society, Mohr, Webb and Harris(2001) is attitude oriented, others focus on activities (actions to further social good, seeking the well-being of stakeholders, respectively meeting public expectations), Sen and Bhattacharya (2001) and of Brown and Dacin (1997) are outcome oriented (status and character of company).
METHODOLOGY
1. To involve High profile CSR speakers and trainers. 2. Set off with one day workshop. 3. By distributing questionnaire. 4. By data collection( primary and secondary process). 5. Field survey.
LIMITATIONS
1. Duration of the study 2. Authenticity of feedback. 2. Attitude and behavior. 3. Limited knowledge.
doc_868359624.pptx
this is a csr synopsis ppt . i have prepared it nd presented in my collage
A SYNOPSIS PRESENTATION ON CORPORATE SOCIAL RESPONSIBILITY
ABHIPSA SUKANYA 2ND YEAR , MAPMIR INSTITUTE OF MEDIA STUDIES, BHUBANESWAR
INTRODUCTION Corporate social responsibility (CSR) is also known as corporate citizenship, corporate philanthropy, corporate giving, corporate community involvement, community relations, community affairs, community development, corporate responsibility, global citizenship, and corporate social marketing. According to new law companies with a turnover of Rs 1,000 crore or net profit of Rs 5crore or more earmark 2% of their net profit for the preceding three years on CSR. The purpose of my dissertation project is for the partial fulfillment of Master Degree in MAPMIR at Utkal University .
SCOPE OF THE STUDY
Increased sales and market share.
Strengthened brand positioning. Enhanced corporate image and clout. Increased ability to attract, motivate and retain employees.
Increased appeal to investors and financial analysts.
OBJECTIVES OF THE STUDY
To attain some knowledge regarding the topic .
To know the measures taken by the organization towards corporate social responsibility. To know what the methodology the organization is using. To know the how the CSR activities of an organisation causing benefit towards society.
IMPORTANCE OF THE STUDY
All the issues mentioned below makes CSR important Issues such as : Environmental damage. Improper treatment of workers. Faulty production leading to customer inconvenience or danger are being highlighted . The CSR activities are contributing towards the upliftment of underpriviledged section of the society. It also develops business ethics in the company as well.
LITRETURE REVIEW
The corporate social responsibility definition came in late seventies of the 19th century, when multinational companies formed. In a BSR White Paper , CSR is defined as operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business A large number of diverse definitions of CSR has also been proposed . Carroll's (1979) definition emphasizes expectations of society, Mohr, Webb and Harris(2001) is attitude oriented, others focus on activities (actions to further social good, seeking the well-being of stakeholders, respectively meeting public expectations), Sen and Bhattacharya (2001) and of Brown and Dacin (1997) are outcome oriented (status and character of company).
METHODOLOGY
1. To involve High profile CSR speakers and trainers. 2. Set off with one day workshop. 3. By distributing questionnaire. 4. By data collection( primary and secondary process). 5. Field survey.
LIMITATIONS
1. Duration of the study 2. Authenticity of feedback. 2. Attitude and behavior. 3. Limited knowledge.
doc_868359624.pptx