Description
Technomarketing: Engaging Customer with newest technologies & tools
SYNOPSIS: SUMMER INTERNSHIP
Date of Submission: 6/5/2011 Branch: Infrastructural Management
Trainee Information Name: University Roll No: Residential Address: Contact No. Email: Sukhdeep Singh 13133 #3246, Sector 40-D Chandigarh 9914111133 [email protected]
Organization Information:
Name of the Organization: Address: Department Allotted: Training Guide: Training Guide Designation: Contact No: Email Id: Training Timings Zscaler Pvt. Ltd. SCO 170-172, Sector 17C Chandigarh Marketing SajagChikarsal Manager Marketing +91 9855250983 [email protected] 6:30 pm to 3:30 am
Proposed Title of Project ±Technomarketing
³Engaging Customers Through the Use of the Newest Tools and Technologies´
Major Functions/activities of the Organization: Most security products (such as firewalls, VPNs and IDS/IPS) protect corporate servers from threats coming from the Internet. Zscaler shifts focus away from the server to the user, protecting companies from the new generation of security threats. Zscaler protects users against a range of threats, including bots, phishing and malicious active content. No configuration changes are required by the user-end, making access transparent. Protects users at any place, on any device the traditional enterprise border is breaking down with the increase in road warriors and smartphone users. Current solutions require the acquisition, deployment and management of at least half a dozen point products at each Internet gateway. This solution is not only impractical, but it is expensive and introduces latency. Zscaler provides a high performance solution at low TCO.
Major Functions/activities of the Dept.: Lead Management Lead Generation, Lead Qualification Webinars, Webcasts and other online tools Content Marketing such as Whitepapers and Brochures. Social Media Marketing Facebook, Linkedin& Twitter (promoting events, news and other important public Information) Website Management Monthly Newsletter Partner Relation - working with 3 global partners on daily basis. Marketing Techniques Email Blast Contact Discovery Cold Calling
Responsibilities during Training:
Contact Discovery, Email Blast, Cold Calling, Social Media Marketing, Study about Marketing Scenario
Marketing Tools: Nature of the Project/Work
Cloud CRM (Salesforce), Jigsaw, Linkedin& Exact Target Technical & Marketing
Need of the study
To understand the most popular technology- driven marketing vehicles currently in use and on the horizon To execute a marketing campaign using the tools and techniques outlined in the course To adapt Social Media Marketing in true manner
Objectives
To understand the latest marketing terms, tools and technologies Segmentationof Products By Markets: Enterprises, Mid Market and SMB (Small medium Business) By Regions: North America, European and middle east Africa & Asia Pacific To Target the organizations that uses Internet & Emails as mode of communication To position our products to B2C or to end consumers (Partnering with ISP) to tap with consumers To position our products to B2B organizations for Direct Selling, VAR (Value added resellers) and partners To gather data for segmentation mid-marketing and SMB
Research Methodology
The research will be composed of secondary data from Jigsaw, mainly the result of Data Mining, Data Analysis and Gartner¶s Report and observations from the project worked for during internship.
Tentative Chapter Plan
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Introduction to Techno Marketing Techno marketing & Marketing Mix Company Overview Jobs performed during Internship Social Media Customer Intelligence Research Porter 5 Forces Limitations of Study Conclusion &Recommendation Annexure
Bibliography
www.zscaler.com www.salesforce.com www.jigsaw.com www.linkedin.com www.exacttarget.com www.marketingpower.com
(Sukhdeep Singh) Date: 6/5/2011 Place: Chandigarh
doc_548880801.docx
Technomarketing: Engaging Customer with newest technologies & tools
SYNOPSIS: SUMMER INTERNSHIP
Date of Submission: 6/5/2011 Branch: Infrastructural Management
Trainee Information Name: University Roll No: Residential Address: Contact No. Email: Sukhdeep Singh 13133 #3246, Sector 40-D Chandigarh 9914111133 [email protected]
Organization Information:
Name of the Organization: Address: Department Allotted: Training Guide: Training Guide Designation: Contact No: Email Id: Training Timings Zscaler Pvt. Ltd. SCO 170-172, Sector 17C Chandigarh Marketing SajagChikarsal Manager Marketing +91 9855250983 [email protected] 6:30 pm to 3:30 am
Proposed Title of Project ±Technomarketing
³Engaging Customers Through the Use of the Newest Tools and Technologies´
Major Functions/activities of the Organization: Most security products (such as firewalls, VPNs and IDS/IPS) protect corporate servers from threats coming from the Internet. Zscaler shifts focus away from the server to the user, protecting companies from the new generation of security threats. Zscaler protects users against a range of threats, including bots, phishing and malicious active content. No configuration changes are required by the user-end, making access transparent. Protects users at any place, on any device the traditional enterprise border is breaking down with the increase in road warriors and smartphone users. Current solutions require the acquisition, deployment and management of at least half a dozen point products at each Internet gateway. This solution is not only impractical, but it is expensive and introduces latency. Zscaler provides a high performance solution at low TCO.
Major Functions/activities of the Dept.: Lead Management Lead Generation, Lead Qualification Webinars, Webcasts and other online tools Content Marketing such as Whitepapers and Brochures. Social Media Marketing Facebook, Linkedin& Twitter (promoting events, news and other important public Information) Website Management Monthly Newsletter Partner Relation - working with 3 global partners on daily basis. Marketing Techniques Email Blast Contact Discovery Cold Calling
Responsibilities during Training:
Contact Discovery, Email Blast, Cold Calling, Social Media Marketing, Study about Marketing Scenario
Marketing Tools: Nature of the Project/Work
Cloud CRM (Salesforce), Jigsaw, Linkedin& Exact Target Technical & Marketing
Need of the study
To understand the most popular technology- driven marketing vehicles currently in use and on the horizon To execute a marketing campaign using the tools and techniques outlined in the course To adapt Social Media Marketing in true manner
Objectives
To understand the latest marketing terms, tools and technologies Segmentationof Products By Markets: Enterprises, Mid Market and SMB (Small medium Business) By Regions: North America, European and middle east Africa & Asia Pacific To Target the organizations that uses Internet & Emails as mode of communication To position our products to B2C or to end consumers (Partnering with ISP) to tap with consumers To position our products to B2B organizations for Direct Selling, VAR (Value added resellers) and partners To gather data for segmentation mid-marketing and SMB
Research Methodology
The research will be composed of secondary data from Jigsaw, mainly the result of Data Mining, Data Analysis and Gartner¶s Report and observations from the project worked for during internship.
Tentative Chapter Plan
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Introduction to Techno Marketing Techno marketing & Marketing Mix Company Overview Jobs performed during Internship Social Media Customer Intelligence Research Porter 5 Forces Limitations of Study Conclusion &Recommendation Annexure
Bibliography
www.zscaler.com www.salesforce.com www.jigsaw.com www.linkedin.com www.exacttarget.com www.marketingpower.com
(Sukhdeep Singh) Date: 6/5/2011 Place: Chandigarh
doc_548880801.docx