Description
this is a synopsis draft on csr
SYNOPSIS
ON
CORPORATE SOCIAL RESPONSIBILITY
NAME : Abhipsa Sukanya 3rd Semester of MAPMIR
Roll No : 11599U103001
TOPIC : Corporate Social Responsibility
INTRODUCTION
Corporation around the world are struggling with a new role, which is to meet the needs of the present generation without compromising the ability of the next generation to meet their own needs.Organisation are being called upon to take responsibility for the society. A firm must now focus its attention on both increasing its bottom line and being a good corporate citizen. The interest in the social responsibility involves a whole complex of development which are mutually related to effecting the relationship between companies and their various stakeholders , such as investors, customers, vendors suppliers employees, communities and government. The standing committee on finance headed by former finance minister Yashwant Sinha has proposed that companies with a turnover of Rs 1,000 crore or net profit of Rs 5crore or more earmark 2% of their net profit for the preceding three years on CSR. For instance in the case of Posco, the environment ministry has asked the Korean company to spend 2% of its annual profit on CSR. The purpose of my dissertation project is for the partial fulfillment of Master Degree in MAPMIR at Utkal University .
SCOPE OF THE STUDY
Increased sales and market share.
Strengthened brand positioning.
Enhanced corporate image and clout.
Increased ability to attract, motivate and retain employees.
Decreased operating costs.
OBJECTIVES OF THE STUDY
To attain some knowledge regarding the topic . To know the measures taken by the organization towards corporate social responsibility. To know what the organization is using. methodology the
To know the participation of employees in the organization towards the CSR
IMPORTANCE OF THE STUDY
CSR has become increasingly important because today s heightened interest in the proper role of business in society has been promoted by increased sensitivity to and awareness of environmental and ethical issues. Issues such as : Environmental damage, Improper treatment of workers, and Faulty production leading to customer inconvenience or danger are being highlighted Investors and investment fund managers have began to take account of a firm s CSR policy in making investment decisions. Some consumers have become increasingly sensitive to the CSR programmes of the firms from which they buy their goods and services.
These trends have contributed to the pressure on companies to operate in an economically, socially and environmentally sustainable way.
LITRETURE REVIEW Corporate social responsibility (CSR) is also known as corporate citizenship, corporate philanthropy, corporate giving, corporate community involvement, community relations, community affairs, community development, corporate responsibility, global citizenship, and corporate social marketing. It is now widely accepted that corporate governance and its CSR component has moved from the profit-centred model to the socially responsible model, a concept referring to the way in which companies exercise responsibility and accountability for the economic, social and environmental impact of their business decisions and behaviors.
The corporate social responsibility definition came in late seventies of the 19th century, when multinational companies formed. The CSR helps both the company as well as the consumers. It also develops business ethics in the company as well. One would understand how much the importance of CSR has. It is also true that the CSR helps in building social responsibility as well. It could also be said as sustainability of a company different approaches could be taken in order to understand what social responsibility is In order to identify types of CSR activities and examine their impact , a clear definition of CSR concept is needed. In a BSR White Paper , CSR is defined as operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business This definition seems in harmony with the triple p concept of People , Planet and Profit, which was conceived by many people in business as
the basis of CSR. A large number of diverse definitions of CSR has also been proposed . Carroll's (1979) definition emphasizes expectations of society,
Mohr, Webb and Harris(2001) is attitude oriented, others focus on activities (actions to further social good, seeking the well-being of stakeholders, respectively meeting public expectations),
Sen and Bhattacharya (2001) and of Brown and Dacin (1997) are outcome oriented (status and character of company).
METHODOLOGY 1. To involve High profile CSR speakers and trainers.
2. Set off with one day workshop. The purpose is to give participants a common frame for working on CSR and to set a high standard of training. 3. By distributing questionnaire. 4. By data collection( primary and secondary process). 5. Field survey.
LIMITATIONS 1. Duration of the study
2. Authenticity of feedback.
3. Attitude and behavior.
4. Limited knowledge.
REFERENCES
y www,google.com y Citehr.com
y
www.shrm.org/hrmagazine
doc_992798021.docx
this is a synopsis draft on csr
SYNOPSIS
ON
CORPORATE SOCIAL RESPONSIBILITY
NAME : Abhipsa Sukanya 3rd Semester of MAPMIR
Roll No : 11599U103001
TOPIC : Corporate Social Responsibility
INTRODUCTION
Corporation around the world are struggling with a new role, which is to meet the needs of the present generation without compromising the ability of the next generation to meet their own needs.Organisation are being called upon to take responsibility for the society. A firm must now focus its attention on both increasing its bottom line and being a good corporate citizen. The interest in the social responsibility involves a whole complex of development which are mutually related to effecting the relationship between companies and their various stakeholders , such as investors, customers, vendors suppliers employees, communities and government. The standing committee on finance headed by former finance minister Yashwant Sinha has proposed that companies with a turnover of Rs 1,000 crore or net profit of Rs 5crore or more earmark 2% of their net profit for the preceding three years on CSR. For instance in the case of Posco, the environment ministry has asked the Korean company to spend 2% of its annual profit on CSR. The purpose of my dissertation project is for the partial fulfillment of Master Degree in MAPMIR at Utkal University .
SCOPE OF THE STUDY
Increased sales and market share.
Strengthened brand positioning.
Enhanced corporate image and clout.
Increased ability to attract, motivate and retain employees.
Decreased operating costs.
OBJECTIVES OF THE STUDY
To attain some knowledge regarding the topic . To know the measures taken by the organization towards corporate social responsibility. To know what the organization is using. methodology the
To know the participation of employees in the organization towards the CSR
IMPORTANCE OF THE STUDY
CSR has become increasingly important because today s heightened interest in the proper role of business in society has been promoted by increased sensitivity to and awareness of environmental and ethical issues. Issues such as : Environmental damage, Improper treatment of workers, and Faulty production leading to customer inconvenience or danger are being highlighted Investors and investment fund managers have began to take account of a firm s CSR policy in making investment decisions. Some consumers have become increasingly sensitive to the CSR programmes of the firms from which they buy their goods and services.
These trends have contributed to the pressure on companies to operate in an economically, socially and environmentally sustainable way.
LITRETURE REVIEW Corporate social responsibility (CSR) is also known as corporate citizenship, corporate philanthropy, corporate giving, corporate community involvement, community relations, community affairs, community development, corporate responsibility, global citizenship, and corporate social marketing. It is now widely accepted that corporate governance and its CSR component has moved from the profit-centred model to the socially responsible model, a concept referring to the way in which companies exercise responsibility and accountability for the economic, social and environmental impact of their business decisions and behaviors.
The corporate social responsibility definition came in late seventies of the 19th century, when multinational companies formed. The CSR helps both the company as well as the consumers. It also develops business ethics in the company as well. One would understand how much the importance of CSR has. It is also true that the CSR helps in building social responsibility as well. It could also be said as sustainability of a company different approaches could be taken in order to understand what social responsibility is In order to identify types of CSR activities and examine their impact , a clear definition of CSR concept is needed. In a BSR White Paper , CSR is defined as operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business This definition seems in harmony with the triple p concept of People , Planet and Profit, which was conceived by many people in business as
the basis of CSR. A large number of diverse definitions of CSR has also been proposed . Carroll's (1979) definition emphasizes expectations of society,
Mohr, Webb and Harris(2001) is attitude oriented, others focus on activities (actions to further social good, seeking the well-being of stakeholders, respectively meeting public expectations),
Sen and Bhattacharya (2001) and of Brown and Dacin (1997) are outcome oriented (status and character of company).
METHODOLOGY 1. To involve High profile CSR speakers and trainers.
2. Set off with one day workshop. The purpose is to give participants a common frame for working on CSR and to set a high standard of training. 3. By distributing questionnaire. 4. By data collection( primary and secondary process). 5. Field survey.
LIMITATIONS 1. Duration of the study
2. Authenticity of feedback.
3. Attitude and behavior.
4. Limited knowledge.
REFERENCES
y www,google.com y Citehr.com
y
www.shrm.org/hrmagazine
doc_992798021.docx