Description
SWOT ANALYSIS OF DIXONS RETAIL
Dixons Retail
Parent Company
Dixons Retail
Category
Computer & Electronics Retail
Sector
IT and Technology
Tagline/ Slogan
Bringing life to technology
USP
Low Price product delivery
STP
People purchasing technology electronic goods and specialty products Segment and people requiring repair of commodity
Target Group
Middle and upper middle class individuals
Positioning
Value for money product delivery
SWOT Analysis
1. Broad product offering for the customers 2. Diverse range of customers and Wide network of stores 3. Strong E-platform 4. The number one market leaders in the UK & Ireland, Nordics and Strength Greece
1. Strong competition means market share is limited Weakness 2. Weak brand presence in international market
1. Growth in E-business and Roll-Out of new stores 2. Positive outlook of LCD market Opportunity 3. Global expansion and more customers
1. Competitors strengthening position 2. Hike in value added tax Threats 3. Increasing manpower cost
Competition
1. FAMSA Competitors 2. WalMart
doc_193353296.docx
SWOT ANALYSIS OF DIXONS RETAIL
Dixons Retail
Parent Company
Dixons Retail
Category
Computer & Electronics Retail
Sector
IT and Technology
Tagline/ Slogan
Bringing life to technology
USP
Low Price product delivery
STP
People purchasing technology electronic goods and specialty products Segment and people requiring repair of commodity
Target Group
Middle and upper middle class individuals
Positioning
Value for money product delivery
SWOT Analysis
1. Broad product offering for the customers 2. Diverse range of customers and Wide network of stores 3. Strong E-platform 4. The number one market leaders in the UK & Ireland, Nordics and Strength Greece
1. Strong competition means market share is limited Weakness 2. Weak brand presence in international market
1. Growth in E-business and Roll-Out of new stores 2. Positive outlook of LCD market Opportunity 3. Global expansion and more customers
1. Competitors strengthening position 2. Hike in value added tax Threats 3. Increasing manpower cost
Competition
1. FAMSA Competitors 2. WalMart
doc_193353296.docx