Description
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person.
SWOT Analysis on Snapdeal
Snapdeal
Parent Company Jasper Infotech
Category Website-online advertising and discount on goods
Sector IT and Technology
Tagline/ Slogan Super Deals
USP Excellent customer service and wide array of deals in major cities
STP
Segment Internet users
Target Group Internet users relying on internet for shopping and other transactions
Positioning Positioned as best advertising and discount platform in the market
SWOT Analysis
Strength
1. Constant innovations and good branding
2. Vast network of retailers across nation
3. Excellent service through convenient processes
4. Wide range of deals and transactions to choose from
5. Lots of awards and recognition as best startups, ecommerce etc
Weakness
1.Services not available in all cities
2.Dependence on internet only
Opportunity
1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with bigger corporate houses for bulk selling
Threats
1. Can be subjected to frauds
2. Risk of being involved into selling of illegal entities
3. Newly emerging competitive online shopping portals
Competition
Competitors
1. couponduniya.in
2.Khojguru.com
3. Fashionandyou.com
doc_174820023.pdf
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person.
SWOT Analysis on Snapdeal
Snapdeal
Parent Company Jasper Infotech
Category Website-online advertising and discount on goods
Sector IT and Technology
Tagline/ Slogan Super Deals
USP Excellent customer service and wide array of deals in major cities
STP
Segment Internet users
Target Group Internet users relying on internet for shopping and other transactions
Positioning Positioned as best advertising and discount platform in the market
SWOT Analysis
Strength
1. Constant innovations and good branding
2. Vast network of retailers across nation
3. Excellent service through convenient processes
4. Wide range of deals and transactions to choose from
5. Lots of awards and recognition as best startups, ecommerce etc
Weakness
1.Services not available in all cities
2.Dependence on internet only
Opportunity
1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with bigger corporate houses for bulk selling
Threats
1. Can be subjected to frauds
2. Risk of being involved into selling of illegal entities
3. Newly emerging competitive online shopping portals
Competition
Competitors
1. couponduniya.in
2.Khojguru.com
3. Fashionandyou.com
doc_174820023.pdf