Description
SWOT ANALYSIS OF ZS ASSOCIATES
ZS Associates
Parent Company
ZS Associates
Category
Sales & Marketing Consultancy
Sector
Consulting
Tagline/ Slogan
Unleashing potential
They are established by the marketing professors of Kellogg School of USP Management STP
Segment
Companies looking for consulting solutions
Target Group
Healthcare care industries
Positioning
Marketing experts for healthcare industries SWOT Analysis
1. They are founded by the marketing professors of one of the best schools of marketing. 2. They were awarded as one of the top ten best consulting company to work for 3. Majority of their clients are in the pharmaceutical, biotechnology and medical products industries. 4. They were ranked among the top five in the Pharmaceutical & Health Care Consulting practice area Strength 5. Over 700 clients in 20 countries having a workforce of over 2000
1. They have not been able to reach out to a lot of countries specially the emerging economies Weakness 2. Lesser known consultant brand compared to market leaders
1. They have opportunities in emerging economies in the world. 2. They have opportunities in telecom, transportation and consumer Opportunity products
1. The limited expertise in business area could be a threat. 2. They immense threat from economic recession Threats 3. Companies setting up their own knowledge centers Competition
1. McKinsey & Company 2. Booz & company Competitors 3. Bain & company
doc_835211770.docx
SWOT ANALYSIS OF ZS ASSOCIATES
ZS Associates
Parent Company
ZS Associates
Category
Sales & Marketing Consultancy
Sector
Consulting
Tagline/ Slogan
Unleashing potential
They are established by the marketing professors of Kellogg School of USP Management STP
Segment
Companies looking for consulting solutions
Target Group
Healthcare care industries
Positioning
Marketing experts for healthcare industries SWOT Analysis
1. They are founded by the marketing professors of one of the best schools of marketing. 2. They were awarded as one of the top ten best consulting company to work for 3. Majority of their clients are in the pharmaceutical, biotechnology and medical products industries. 4. They were ranked among the top five in the Pharmaceutical & Health Care Consulting practice area Strength 5. Over 700 clients in 20 countries having a workforce of over 2000
1. They have not been able to reach out to a lot of countries specially the emerging economies Weakness 2. Lesser known consultant brand compared to market leaders
1. They have opportunities in emerging economies in the world. 2. They have opportunities in telecom, transportation and consumer Opportunity products
1. The limited expertise in business area could be a threat. 2. They immense threat from economic recession Threats 3. Companies setting up their own knowledge centers Competition
1. McKinsey & Company 2. Booz & company Competitors 3. Bain & company
doc_835211770.docx