Description
SWOT ANALYSIS OF ZOOMLION HEAVY INDUSTRIES
Zoomlion Heavy Industry
Zoomlion Heavy Industry Science & Technology Development Co. Ltd., Parent Company China
Category
Heavy Equipment
Sector
Heavy Engineering
Tagline/ Slogan
Profession achieves success
Having the most abundant product categories and full product supply USP chain
STP
People and businesses who want equipments in the Construction & Segment Sanitation industry
People or Business expecting ‘Outstanding performance’ of their Target Group equipments and speedy and effective completion of the project
Positioning
Sharing value at every stage with global clients
SWOT Analysis
1. The company’s two business segments, concrete machinery and hoisting machinery, both rank second in the globe 2. Largest range of products for every Construction & Sanitation project 3. Increasing presence in many developing countries 4. Also diversified into industrial machinery and sanitary machinery Strength 5. Good financial position and market presence
1. Performance in its domestic market & in the Eurozone lesser compared to global leaders Weakness 2. Despite high quality, brand awareness is limited
1. Growing residential sector in Asia 2. Successful listing on the HK exchange could bring in lots of funds Opportunity much needed for Global expansion
1. Stiff competition from other Chinese companies, which is upgrading Threats and setting up new capacities in China 2. High inflation and construction slowdown in U.S. & China remains a
challenge
Competition
1. SANY Group 2. XCMG Group Competitors 3. Caterpillar
doc_340518870.docx
SWOT ANALYSIS OF ZOOMLION HEAVY INDUSTRIES
Zoomlion Heavy Industry
Zoomlion Heavy Industry Science & Technology Development Co. Ltd., Parent Company China
Category
Heavy Equipment
Sector
Heavy Engineering
Tagline/ Slogan
Profession achieves success
Having the most abundant product categories and full product supply USP chain
STP
People and businesses who want equipments in the Construction & Segment Sanitation industry
People or Business expecting ‘Outstanding performance’ of their Target Group equipments and speedy and effective completion of the project
Positioning
Sharing value at every stage with global clients
SWOT Analysis
1. The company’s two business segments, concrete machinery and hoisting machinery, both rank second in the globe 2. Largest range of products for every Construction & Sanitation project 3. Increasing presence in many developing countries 4. Also diversified into industrial machinery and sanitary machinery Strength 5. Good financial position and market presence
1. Performance in its domestic market & in the Eurozone lesser compared to global leaders Weakness 2. Despite high quality, brand awareness is limited
1. Growing residential sector in Asia 2. Successful listing on the HK exchange could bring in lots of funds Opportunity much needed for Global expansion
1. Stiff competition from other Chinese companies, which is upgrading Threats and setting up new capacities in China 2. High inflation and construction slowdown in U.S. & China remains a
challenge
Competition
1. SANY Group 2. XCMG Group Competitors 3. Caterpillar
doc_340518870.docx