Description
SWOT ANALYSIS OF ZIZZLE
Zizzle
Parent Company
Zizzle
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
iZ- toy which resembles an alien creature
STP
Children having fan following for characters from popular media and Segment electronic toys
Target Group
Children (4-10 years) having interest in characters from popular media
Positioning
Producing toys which resemble alien creatures
SWOT Analysis
1. Produced licensed characters from Disney’s Pirates of the Caribbean, Dora the Explorer etc. 2. Had a new product design which gained popularity with children Strength 3. Good online presence at social media websites
1. Low financial health of the company was a concern 2. iZ was often compared to Furby Weakness 3. Low attention to marketing its products
1. Can launch iZ as collector’s edition 2. Can promote its products through online media extensively 3. Can start separate clubs for fans of iZ to increase the popularity of Opportunity the character
1. Product comparisons created confusion amongst customers 2. No exclusivity of licenses Threats 3. Limited market reach
Competition
Competitors
1.BifBangPow
2.Bandai
doc_915864213.docx
SWOT ANALYSIS OF ZIZZLE
Zizzle
Parent Company
Zizzle
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
iZ- toy which resembles an alien creature
STP
Children having fan following for characters from popular media and Segment electronic toys
Target Group
Children (4-10 years) having interest in characters from popular media
Positioning
Producing toys which resemble alien creatures
SWOT Analysis
1. Produced licensed characters from Disney’s Pirates of the Caribbean, Dora the Explorer etc. 2. Had a new product design which gained popularity with children Strength 3. Good online presence at social media websites
1. Low financial health of the company was a concern 2. iZ was often compared to Furby Weakness 3. Low attention to marketing its products
1. Can launch iZ as collector’s edition 2. Can promote its products through online media extensively 3. Can start separate clubs for fans of iZ to increase the popularity of Opportunity the character
1. Product comparisons created confusion amongst customers 2. No exclusivity of licenses Threats 3. Limited market reach
Competition
Competitors
1.BifBangPow
2.Bandai
doc_915864213.docx