Description
SWOT ANALYSIS OF ZINGARO
Zingaro
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Bujhaye Sheron Ki Pyaas
USP
Strong and macho attributes STP
Segment
People who want to have beer as status statement
Target Group
Youth and young working professionals
Style statement for high profile bars, pubs and discos, to create an Positioning upmarket aura SWOT Analysis
1. Strong Distribution System 2. Huge Finances backing from UB Group 3. Masculine Positioning , targeting mostly the upper class 4. Good availability at various restaurants and retail shops Strength 5. Strong backing of the UB Group brand
1.Brand visibility is lesser compared to leading brands Weakness 2.High Concentration on Beer Marketmeans limited market share
1.Huge Market Potential 2.Rising Income Levelsof people Opportunity 3. Better advertising and possible global expansion
1.High Taxes & Regulations 2.Prohibition on Advertising Threats 3.Many Players Entering In India Competition
1.Hayward’s 2.Budweiser 3.Carlsberg Competitors 4.Heineken
doc_145856294.docx
SWOT ANALYSIS OF ZINGARO
Zingaro
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Bujhaye Sheron Ki Pyaas
USP
Strong and macho attributes STP
Segment
People who want to have beer as status statement
Target Group
Youth and young working professionals
Style statement for high profile bars, pubs and discos, to create an Positioning upmarket aura SWOT Analysis
1. Strong Distribution System 2. Huge Finances backing from UB Group 3. Masculine Positioning , targeting mostly the upper class 4. Good availability at various restaurants and retail shops Strength 5. Strong backing of the UB Group brand
1.Brand visibility is lesser compared to leading brands Weakness 2.High Concentration on Beer Marketmeans limited market share
1.Huge Market Potential 2.Rising Income Levelsof people Opportunity 3. Better advertising and possible global expansion
1.High Taxes & Regulations 2.Prohibition on Advertising Threats 3.Many Players Entering In India Competition
1.Hayward’s 2.Budweiser 3.Carlsberg Competitors 4.Heineken
doc_145856294.docx