Description
SWOT ANALYSIS OF ZENITH
Zenith
Parent Company
LVMH
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Life is in the movement
USP
Precision watches made by experts
STP
Segment
Luxury segment
Target Group
High Income group
Positioning
Experts in watchmaking SWOT Analysis 1. There are more than 300 patents registered under Zenith 2. There are more than 2333 chronometry awards to the credit of Zenith 3. The position of the brand as experts in Time pieces has been very clearly communicated to the consumers
Strength
4. Strong brand name in the industry
1. The brand has tough competition from the other leading brands meaning high brand switching 2. Fake imitation affect the brands and sales as watches are easy to Weakness replicate
1. Zenith has experienced strong growth in Asia. Being a developing market, it is a great opportunity 2. Tie-up with fashion houses and sponsoring events Opportunity 3. More innovative designs and styles to attract the youth
1. Luxury segment has seen tough competition as consumers get increasingly brand and price conscious. 2. Brands present a challenge in terms of brand presence and brand image Threats 3. Fake watches that carry the same brand name and sell cheaply
Competition 1. Rolex 2. Tag Heur Competitors 3. Hublot
doc_527099968.docx
SWOT ANALYSIS OF ZENITH
Zenith
Parent Company
LVMH
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Life is in the movement
USP
Precision watches made by experts
STP
Segment
Luxury segment
Target Group
High Income group
Positioning
Experts in watchmaking SWOT Analysis 1. There are more than 300 patents registered under Zenith 2. There are more than 2333 chronometry awards to the credit of Zenith 3. The position of the brand as experts in Time pieces has been very clearly communicated to the consumers
Strength
4. Strong brand name in the industry
1. The brand has tough competition from the other leading brands meaning high brand switching 2. Fake imitation affect the brands and sales as watches are easy to Weakness replicate
1. Zenith has experienced strong growth in Asia. Being a developing market, it is a great opportunity 2. Tie-up with fashion houses and sponsoring events Opportunity 3. More innovative designs and styles to attract the youth
1. Luxury segment has seen tough competition as consumers get increasingly brand and price conscious. 2. Brands present a challenge in terms of brand presence and brand image Threats 3. Fake watches that carry the same brand name and sell cheaply
Competition 1. Rolex 2. Tag Heur Competitors 3. Hublot
doc_527099968.docx