Description
SWOT ANALYSIS OF ZENITH COMPUTERS

Zenith Computers

Parent Company

Zenith Computers Ltd.

Category

Computer Storage Services

Sector

IT and Technology

Tagline/ Slogan

Always ON

Offering its customers best of both worlds “MNC quality” at “Indian USP Price”

STP

Segment

Computers, Laptops, Thin Computing Device purchasers

Personal Consumers for laptops and desktops and business users like IT Firms, Hospitality, Government Institution, Education, Financial Target Group Institutes etc. for computers, laptops and thin computing Devices

Positioning

It positions itself as unique and different in form factors and styles

SWOT Analysis

1. Excellent R&D facility 2. Value for money deliverables 3. Good relationship with the institutional customers 4. Own Manufacturing Hub Strength 5. Good availability and strong distribution

1. Low brand visibility in personal laptops purchase; also brand recall is lesser as advertising activity is lesser than competition Weakness 2. Less global presence compared to global leaders

1. With increase in IT awareness the scope for supply of desktops and laptops is increasing 2. Zenith smart PC to bring revolution in the market Opportunity 3. Large chunk of customers in international market

Threats

1. Technological advancement making products obsolete

2. Price war among competitors 3. Customer becoming more aware, so constant innovation required

Competition

1. HCL Ltd. 2. Dell Competitors 3. Compuage Indocom



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