Description
SWOT ANALYSIS OF ZENITH COMPUTERS
Zenith Computers
Parent Company
Zenith Computers Ltd.
Category
Computer Storage Services
Sector
IT and Technology
Tagline/ Slogan
Always ON
Offering its customers best of both worlds “MNC quality” at “Indian USP Price”
STP
Segment
Computers, Laptops, Thin Computing Device purchasers
Personal Consumers for laptops and desktops and business users like IT Firms, Hospitality, Government Institution, Education, Financial Target Group Institutes etc. for computers, laptops and thin computing Devices
Positioning
It positions itself as unique and different in form factors and styles
SWOT Analysis
1. Excellent R&D facility 2. Value for money deliverables 3. Good relationship with the institutional customers 4. Own Manufacturing Hub Strength 5. Good availability and strong distribution
1. Low brand visibility in personal laptops purchase; also brand recall is lesser as advertising activity is lesser than competition Weakness 2. Less global presence compared to global leaders
1. With increase in IT awareness the scope for supply of desktops and laptops is increasing 2. Zenith smart PC to bring revolution in the market Opportunity 3. Large chunk of customers in international market
Threats
1. Technological advancement making products obsolete
2. Price war among competitors 3. Customer becoming more aware, so constant innovation required
Competition
1. HCL Ltd. 2. Dell Competitors 3. Compuage Indocom
doc_295067248.docx
SWOT ANALYSIS OF ZENITH COMPUTERS
Zenith Computers
Parent Company
Zenith Computers Ltd.
Category
Computer Storage Services
Sector
IT and Technology
Tagline/ Slogan
Always ON
Offering its customers best of both worlds “MNC quality” at “Indian USP Price”
STP
Segment
Computers, Laptops, Thin Computing Device purchasers
Personal Consumers for laptops and desktops and business users like IT Firms, Hospitality, Government Institution, Education, Financial Target Group Institutes etc. for computers, laptops and thin computing Devices
Positioning
It positions itself as unique and different in form factors and styles
SWOT Analysis
1. Excellent R&D facility 2. Value for money deliverables 3. Good relationship with the institutional customers 4. Own Manufacturing Hub Strength 5. Good availability and strong distribution
1. Low brand visibility in personal laptops purchase; also brand recall is lesser as advertising activity is lesser than competition Weakness 2. Less global presence compared to global leaders
1. With increase in IT awareness the scope for supply of desktops and laptops is increasing 2. Zenith smart PC to bring revolution in the market Opportunity 3. Large chunk of customers in international market
Threats
1. Technological advancement making products obsolete
2. Price war among competitors 3. Customer becoming more aware, so constant innovation required
Competition
1. HCL Ltd. 2. Dell Competitors 3. Compuage Indocom
doc_295067248.docx