Description
SWOT ANALYSIS OF ZEE TV
Zee TV
Parent Company
Zee Network
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Ummed Se Saje Zindagi
USP
Wholesome family entertainment with wide variety of shows
STP
Segment
Middle Class, Tier-I Tier-II cities
Target Group
Housewives, Family
Positioning
A family entertainment channel for everyone's viewing
SWOT Analysis
1. First private Hindi TV channel in India 2. Global presence 3. Started legacy of reality show by starting Antakshari 4. Runs highly successful singing reality show Sa Re Ga Ma 5. HD quality Strength 6. Pioneer of Cookery show on TV (Khana Khazana)
1. Unable to cope up with changes and likings of viewers despite of being the oldest pvt channel 2. Constantly dipping viewership 3. Shows mainly focus on drama between Saas-Bahu 4. Earlier shows such as Disney Hour used to easily grab attention of kids 5. Growth of Zee Network's own regional channel shifted focus from original Zee TV 6. Channel had given remarkable shows such as 'Phillips Top 10', 'Hum Paanch', 'Filmy Chakkar' etc. now unable to break the ground 7. Weakness Unnecessary importance is given to TRP
1. Weak and questionable method of judging viewership by TRP need not be given such high priority 2. Make some really good shows for kids especially on weekends as Zee Network does not have channel dedicated to kids Opportunity 3. Can catch audience once more by giving genuine humour based programmes
4. Method of 'Once in a week show' can be reintroduce to break the ground and provide quality contents 5. Renaissance of creativity is the key
1. Similarity of shows in all GECs Threats 2. New channels such as Colors able to grab #1 spot
Competition
1.Star Plus 2.Sony Set Max Competitors 3.Colors
doc_527265595.docx
SWOT ANALYSIS OF ZEE TV
Zee TV
Parent Company
Zee Network
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Ummed Se Saje Zindagi
USP
Wholesome family entertainment with wide variety of shows
STP
Segment
Middle Class, Tier-I Tier-II cities
Target Group
Housewives, Family
Positioning
A family entertainment channel for everyone's viewing
SWOT Analysis
1. First private Hindi TV channel in India 2. Global presence 3. Started legacy of reality show by starting Antakshari 4. Runs highly successful singing reality show Sa Re Ga Ma 5. HD quality Strength 6. Pioneer of Cookery show on TV (Khana Khazana)
1. Unable to cope up with changes and likings of viewers despite of being the oldest pvt channel 2. Constantly dipping viewership 3. Shows mainly focus on drama between Saas-Bahu 4. Earlier shows such as Disney Hour used to easily grab attention of kids 5. Growth of Zee Network's own regional channel shifted focus from original Zee TV 6. Channel had given remarkable shows such as 'Phillips Top 10', 'Hum Paanch', 'Filmy Chakkar' etc. now unable to break the ground 7. Weakness Unnecessary importance is given to TRP
1. Weak and questionable method of judging viewership by TRP need not be given such high priority 2. Make some really good shows for kids especially on weekends as Zee Network does not have channel dedicated to kids Opportunity 3. Can catch audience once more by giving genuine humour based programmes
4. Method of 'Once in a week show' can be reintroduce to break the ground and provide quality contents 5. Renaissance of creativity is the key
1. Similarity of shows in all GECs Threats 2. New channels such as Colors able to grab #1 spot
Competition
1.Star Plus 2.Sony Set Max Competitors 3.Colors
doc_527265595.docx