Description
SWOT ANALYSIS OF ZARA
Zara
Parent Company
Inditex Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Zara
USP
Perfect combination of high end, chic clothing at affordable prices
STP
Segment
Clothes for people with a combination attitude of work and play
People with Medium to high purchasing power who love to look Target Group glamorous at all times
Fashionable look alike merchandise which is still extremely innovative, Positioning an irony of sorts
SWOT Analysis
1. They have about 74 stores all over the world 2. Part of one of the most biggest Spanish retailers in the world 3. Have a well established brand name worldwide 4. Their supply chain management is extremely low cost as well as most of their processes like operations, manufacturing are all vertically integrated 5. Unlike other retailers they handle all their processes as well as follow Just in Time system (Value Chain Management) 6.Clothes are produced at a low cost with the most innovative and fashionable designs Strength 7. Extremely trendy, well designed and fast delivery of new products
1.They use an unusual strategy of no advertisements 2.Target segment is not extremely consumer loyal and might go for Weakness cheaper and newer collections
1.There are more global markets which they can explore 2.They can also enter into segments and expand those areas where they haven’t Opportunity 3.Online marketing and E Retail is gaining importance
1.The high end fashion merchandisers can be a major threat to them 2.Economic downturn can also be a threat to their target segment Threats 3.There is a large amount of consumer switching taking place
Competition
1.Uniqlo 2.Mango Competitors 3.H&M
doc_657883168.docx
SWOT ANALYSIS OF ZARA
Zara
Parent Company
Inditex Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Zara
USP
Perfect combination of high end, chic clothing at affordable prices
STP
Segment
Clothes for people with a combination attitude of work and play
People with Medium to high purchasing power who love to look Target Group glamorous at all times
Fashionable look alike merchandise which is still extremely innovative, Positioning an irony of sorts
SWOT Analysis
1. They have about 74 stores all over the world 2. Part of one of the most biggest Spanish retailers in the world 3. Have a well established brand name worldwide 4. Their supply chain management is extremely low cost as well as most of their processes like operations, manufacturing are all vertically integrated 5. Unlike other retailers they handle all their processes as well as follow Just in Time system (Value Chain Management) 6.Clothes are produced at a low cost with the most innovative and fashionable designs Strength 7. Extremely trendy, well designed and fast delivery of new products
1.They use an unusual strategy of no advertisements 2.Target segment is not extremely consumer loyal and might go for Weakness cheaper and newer collections
1.There are more global markets which they can explore 2.They can also enter into segments and expand those areas where they haven’t Opportunity 3.Online marketing and E Retail is gaining importance
1.The high end fashion merchandisers can be a major threat to them 2.Economic downturn can also be a threat to their target segment Threats 3.There is a large amount of consumer switching taking place
Competition
1.Uniqlo 2.Mango Competitors 3.H&M
doc_657883168.docx