Description
SWOT ANALYSIS OF ZANETTI
Zanetti
Parent Company
Zanetti
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
Zanetti Made in Italy
USP
Strict manufacturing guidelines
STP
Segment
Men casual and formal wear
Target Group
Men looking for exemplary styles in formal and casual wear
Positioning
Premium office ware
SWOT Analysis
1. Self-owned manufacturing and sourcing facilities as it has many manufacturing units. 2. Reputation of using the finest quality textiles and brand known to follow strict manufacturing guidelines. 3. Strong tie-up in the licensee producing and franchising sector Strength 4. Wide geographic presence
1. Global brand penetration is limited as compared to big industry players Weakness 2. Brand visibility is less as compared to local players.
1. Company can diversify portfolio within Men and also entering Women by offering women products. 2. Can target new business areas with corporate tie-ups Opportunity 3. Can tap the online space with online retailing
1. Entry of several foreign players with strategic alliances and franchising. Threats 2. Government tax policies increasing the cost of manufacturing.
3. Exposed to currency fluctuation risk that can affect export.
Competition
1. Zodiac 2. Louis Philippe Competitors 3. Raymond
doc_296274019.docx
SWOT ANALYSIS OF ZANETTI
Zanetti
Parent Company
Zanetti
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
Zanetti Made in Italy
USP
Strict manufacturing guidelines
STP
Segment
Men casual and formal wear
Target Group
Men looking for exemplary styles in formal and casual wear
Positioning
Premium office ware
SWOT Analysis
1. Self-owned manufacturing and sourcing facilities as it has many manufacturing units. 2. Reputation of using the finest quality textiles and brand known to follow strict manufacturing guidelines. 3. Strong tie-up in the licensee producing and franchising sector Strength 4. Wide geographic presence
1. Global brand penetration is limited as compared to big industry players Weakness 2. Brand visibility is less as compared to local players.
1. Company can diversify portfolio within Men and also entering Women by offering women products. 2. Can target new business areas with corporate tie-ups Opportunity 3. Can tap the online space with online retailing
1. Entry of several foreign players with strategic alliances and franchising. Threats 2. Government tax policies increasing the cost of manufacturing.
3. Exposed to currency fluctuation risk that can affect export.
Competition
1. Zodiac 2. Louis Philippe Competitors 3. Raymond
doc_296274019.docx