Description
SWOT ANALYSIS OF ZANDU GLUCO CHARGE
‘Zandu Gluco charge’
Parent Company
Emami/Zandu
Category
Healthcare
Sector
FMCG
Tagline/ Slogan
‘Energy se bharpur, Bimariyon se rakkhey duur’
A glucose based energy drink mix fortified with the goodness of USP Vitamin C. STP
Segment
Glucose energy drink
Target Group
Middle class families
It will not only replenish energy, but will also help provide immunity against common illnesses caused by the heat, humidity and pollution Positioning of harsh summers. SWOT Analysis
1. Zandu is a century old household name in Ayurvedic products and thus the product also benefits from the strong brand name association 2. The advertisement aptly targets the family and strongly focuses on Strength the brand proposition.
1. Packaging on similar lines as competitors 2. Positioning based on a drink to be consumed in summers would Weakness restrict its consumption to that season only.
1. Leveraging on the strong distribution network of Emami and Opportunity ensuring wide reach and penetration
2. The brand can also engage in extensive BTL activities to ensure better visibility and induce product trials
1. With strong established players in the segment, it would be challenging to carve out a share for the brand in the market. 2. Categories like chyawanprash and other health drinks would act as Threats substitutes. Competition
1.Heinz Glucon-D Competitors 2.Dabur Glucose-D
doc_304721278.docx
SWOT ANALYSIS OF ZANDU GLUCO CHARGE
‘Zandu Gluco charge’
Parent Company
Emami/Zandu
Category
Healthcare
Sector
FMCG
Tagline/ Slogan
‘Energy se bharpur, Bimariyon se rakkhey duur’
A glucose based energy drink mix fortified with the goodness of USP Vitamin C. STP
Segment
Glucose energy drink
Target Group
Middle class families
It will not only replenish energy, but will also help provide immunity against common illnesses caused by the heat, humidity and pollution Positioning of harsh summers. SWOT Analysis
1. Zandu is a century old household name in Ayurvedic products and thus the product also benefits from the strong brand name association 2. The advertisement aptly targets the family and strongly focuses on Strength the brand proposition.
1. Packaging on similar lines as competitors 2. Positioning based on a drink to be consumed in summers would Weakness restrict its consumption to that season only.
1. Leveraging on the strong distribution network of Emami and Opportunity ensuring wide reach and penetration
2. The brand can also engage in extensive BTL activities to ensure better visibility and induce product trials
1. With strong established players in the segment, it would be challenging to carve out a share for the brand in the market. 2. Categories like chyawanprash and other health drinks would act as Threats substitutes. Competition
1.Heinz Glucon-D Competitors 2.Dabur Glucose-D
doc_304721278.docx