Description
SWOT ANALYSIS OF YARA INTERNATIONAL
Yara International
Parent Company
Yara International ASA
Category
Crop nutrients/ Nitrogen chemicals
Sector
Industrial Products
Tagline/ Slogan
Knowledge grows
The world’s largest producer of ammonia, nitrate and complex fertilizer, USP and with about 20% of global ammonia trade
STP
Businesses/Customers involved in the occupation of agriculture looking Segment for quality and sustainability
Target Group
Farmers and industrial customers
Positioning
Yara delivers solutions for sustainable agriculture and the environment.
SWOT Analysis
1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results 2. Leading market position as the producer of ammonia, nitrate and complex fertilizers 3. Tremendous growth of its R&D departments with increased focus on innovation and value to the customer Strength 4. Good and efficient operations and excellent workforce management
1. Global presence is limited as the opportunities are untapped in the international markets 2. Constantly under the scanner of environmentalists which sometimes Weakness disrupts operations
1.Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies. 2.Market demand is increasing as more and more nations are switching Opportunity to better methods of agriculture practice.
Threats
1.Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in
deciding the prices and trade factors. 2. Challenge of environmental regulations on the manufacture of fertilizers has forced the company to look for alternate methods of manufacture.
Competition
1.Agrium Inc. 2. Potash Corporation of Saskatchewan Inc. Competitors 3. Syngenta AG
doc_379069173.docx
SWOT ANALYSIS OF YARA INTERNATIONAL
Yara International
Parent Company
Yara International ASA
Category
Crop nutrients/ Nitrogen chemicals
Sector
Industrial Products
Tagline/ Slogan
Knowledge grows
The world’s largest producer of ammonia, nitrate and complex fertilizer, USP and with about 20% of global ammonia trade
STP
Businesses/Customers involved in the occupation of agriculture looking Segment for quality and sustainability
Target Group
Farmers and industrial customers
Positioning
Yara delivers solutions for sustainable agriculture and the environment.
SWOT Analysis
1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results 2. Leading market position as the producer of ammonia, nitrate and complex fertilizers 3. Tremendous growth of its R&D departments with increased focus on innovation and value to the customer Strength 4. Good and efficient operations and excellent workforce management
1. Global presence is limited as the opportunities are untapped in the international markets 2. Constantly under the scanner of environmentalists which sometimes Weakness disrupts operations
1.Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies. 2.Market demand is increasing as more and more nations are switching Opportunity to better methods of agriculture practice.
Threats
1.Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in
deciding the prices and trade factors. 2. Challenge of environmental regulations on the manufacture of fertilizers has forced the company to look for alternate methods of manufacture.
Competition
1.Agrium Inc. 2. Potash Corporation of Saskatchewan Inc. Competitors 3. Syngenta AG
doc_379069173.docx