Description
SWOT ANALYSIS OF YANZHOU COAL MINIG
Yanzhou Coal Mining
Parent Company
Yankuang Group Co., Ltd
Category
Diversified Metals & Mining
Sector
Mining (Coal)
Tagline/ Slogan
Excellent Brand Outstanding Credibility
USP
Only Chinese Coal Company to be listed at home and abroad
STP
Segment
Behavioral Segmentation – Benefit sought low sulphur coal
Electric power plants, metallurgical companies, construction material Target Group producers and railway companies
Yanzhou Coal Mining is the leader in Chinese Coal mining industry that provides high quality low sulphur coal conveniently because of its Positioning superior technological and transport network.
SWOT Analysis
1. Continuous Technological and System innovation 2. Is adjacent to world major coal importing countries - Japan, South Korea 3. Convenient transportation network – self operating 4. Consistently ranked amongst top 10 Chinese corporation 5. Strong financial position 6. Nearly 40,000 people form the strong workforce Strength 7. Its business include coal mining, transportation, electrical energy
1. Concentrated in one province in China Weakness 2. Competition means limited market share and lower margins
1. Operational only in China, can look to expand outside China Opportunity 2. Tie-ups and associations can boost image of the brand
Threats
1. Regulatory threats
2. Dwindling natural resources 3. Possibility of negative association with Chinese bureaucracy and politics 4. Stiff domestic competition
Competition
1. Shenhua Group Corporation 2. China Coal Group 3. Shanxi Coking Coal Group Company Competitors 4. Datong Coal Mining Group Company
doc_471491543.docx
SWOT ANALYSIS OF YANZHOU COAL MINIG
Yanzhou Coal Mining
Parent Company
Yankuang Group Co., Ltd
Category
Diversified Metals & Mining
Sector
Mining (Coal)
Tagline/ Slogan
Excellent Brand Outstanding Credibility
USP
Only Chinese Coal Company to be listed at home and abroad
STP
Segment
Behavioral Segmentation – Benefit sought low sulphur coal
Electric power plants, metallurgical companies, construction material Target Group producers and railway companies
Yanzhou Coal Mining is the leader in Chinese Coal mining industry that provides high quality low sulphur coal conveniently because of its Positioning superior technological and transport network.
SWOT Analysis
1. Continuous Technological and System innovation 2. Is adjacent to world major coal importing countries - Japan, South Korea 3. Convenient transportation network – self operating 4. Consistently ranked amongst top 10 Chinese corporation 5. Strong financial position 6. Nearly 40,000 people form the strong workforce Strength 7. Its business include coal mining, transportation, electrical energy
1. Concentrated in one province in China Weakness 2. Competition means limited market share and lower margins
1. Operational only in China, can look to expand outside China Opportunity 2. Tie-ups and associations can boost image of the brand
Threats
1. Regulatory threats
2. Dwindling natural resources 3. Possibility of negative association with Chinese bureaucracy and politics 4. Stiff domestic competition
Competition
1. Shenhua Group Corporation 2. China Coal Group 3. Shanxi Coking Coal Group Company Competitors 4. Datong Coal Mining Group Company
doc_471491543.docx