Description
SWOT ANALYSIS OF YAMAZAKI BAKING
Yamazaki Baking
Parent Company
Yamazaki Baking Co., Ltd
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Enrich your life with delicious bread
For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations and responded to increasingly USP diverse consumer needs and changing market conditions STP
Business segments: Bread, Japanese style confectionery, Western style confectionery, Processed bread & prepared rice, Other ready-toSegment eat food products
Target Group
Households/restaurants/bakeries
To offer excellent quality and outstanding service and in so doing Positioning deliver the very best to consumers every day SWOT Analysis
1. Products are sold nationwide through supermarkets, convenience stores and other sales channels. It has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site 2. In the convenience store business development ofproducts perfectly suited to each geographical region and to enrich the assortment of products available 3. The company recognizes that it must have an accurate understanding of consumer preferences and develop new products accordingly in order to keep offering customers new and delicious Strength tastes 4. By proactively adopting advanced frozen technology and other
technological innovations, Yamazaki Baking, through its Japanesestyle confectionary business, continues to offer products of truly high value that satisfy customers 5. Has a strong workforce of over 15,000 employees
1. Higher ingredient costs, particularly the price of flour 2.Intense competition for sales in the market 3. Prolonged deflation has created a market environment in which Weakness customers tend to seek out low prices
1.Take advantage of new developments in information technology to improve sales and distribution systems and assist our licensed stores, which include convenience stores and bakeshops, to attract new customers 2.Step up efforts to manage quality at all stages, including the procurement of raw materials, distribution and sales, as well as address related environmental issues through such measures as expanding our food waste recycling program 3.Broaden its global operations, which center on Southeast Asia, Opportunity Europe and the United States
1.Sluggish economic conditions overseas 2.Restrictions on power supply and continued yen appreciation Threats 3.Challengingincome environment Competition
1.Nippon Flour Mills Co., Ltd 2. Morinaga & Co., Ltd Competitors 3. Nissin Food Products Co., Ltd
doc_830385005.docx
SWOT ANALYSIS OF YAMAZAKI BAKING
Yamazaki Baking
Parent Company
Yamazaki Baking Co., Ltd
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Enrich your life with delicious bread
For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations and responded to increasingly USP diverse consumer needs and changing market conditions STP
Business segments: Bread, Japanese style confectionery, Western style confectionery, Processed bread & prepared rice, Other ready-toSegment eat food products
Target Group
Households/restaurants/bakeries
To offer excellent quality and outstanding service and in so doing Positioning deliver the very best to consumers every day SWOT Analysis
1. Products are sold nationwide through supermarkets, convenience stores and other sales channels. It has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site 2. In the convenience store business development ofproducts perfectly suited to each geographical region and to enrich the assortment of products available 3. The company recognizes that it must have an accurate understanding of consumer preferences and develop new products accordingly in order to keep offering customers new and delicious Strength tastes 4. By proactively adopting advanced frozen technology and other
technological innovations, Yamazaki Baking, through its Japanesestyle confectionary business, continues to offer products of truly high value that satisfy customers 5. Has a strong workforce of over 15,000 employees
1. Higher ingredient costs, particularly the price of flour 2.Intense competition for sales in the market 3. Prolonged deflation has created a market environment in which Weakness customers tend to seek out low prices
1.Take advantage of new developments in information technology to improve sales and distribution systems and assist our licensed stores, which include convenience stores and bakeshops, to attract new customers 2.Step up efforts to manage quality at all stages, including the procurement of raw materials, distribution and sales, as well as address related environmental issues through such measures as expanding our food waste recycling program 3.Broaden its global operations, which center on Southeast Asia, Opportunity Europe and the United States
1.Sluggish economic conditions overseas 2.Restrictions on power supply and continued yen appreciation Threats 3.Challengingincome environment Competition
1.Nippon Flour Mills Co., Ltd 2. Morinaga & Co., Ltd Competitors 3. Nissin Food Products Co., Ltd
doc_830385005.docx