Description
SWOT ANALYSIS OF YAMAHA
Yamaha Parent Company Category Sector Tagline/ Slogan USP Yamaha Motor Company Motorcycles, Scooters Two-wheeler Yes Yamaha; Touching your heart One of the most popular motorcycle brands in the world STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 A motorcycle which will be close to your heart Product Portfolio Yamaha FZ Yamaha Crux Yamaha R1 Yamaha YBR Brands Yamaha VMAX SWOT Analysis 1. Excellent branding, advertising and global distribution 2. Yamaha Motor Corporation has over 39,000 employees 3. One of the major brand in motorsport like MotoGP, World superbike etc 4. Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring,
Segment Target Group Positioning
Strength
sport, dual-sport, and off-road 5.Extremely high Size and reach of company Weakness 1. Bikes like R15, R1 are quite expensive 1.Two-wheeler segment is one of the most growing industries 2.Export of bikes is limited i.e. untapped international markets 1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler sales Competition 1. Bajaj Auto 2. Hero Motor Corp (Hero Honda) 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield 7. Ducati
Opportunity
Threats
Competitors
doc_447777892.docx
SWOT ANALYSIS OF YAMAHA
Yamaha Parent Company Category Sector Tagline/ Slogan USP Yamaha Motor Company Motorcycles, Scooters Two-wheeler Yes Yamaha; Touching your heart One of the most popular motorcycle brands in the world STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 A motorcycle which will be close to your heart Product Portfolio Yamaha FZ Yamaha Crux Yamaha R1 Yamaha YBR Brands Yamaha VMAX SWOT Analysis 1. Excellent branding, advertising and global distribution 2. Yamaha Motor Corporation has over 39,000 employees 3. One of the major brand in motorsport like MotoGP, World superbike etc 4. Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring,
Segment Target Group Positioning
Strength
sport, dual-sport, and off-road 5.Extremely high Size and reach of company Weakness 1. Bikes like R15, R1 are quite expensive 1.Two-wheeler segment is one of the most growing industries 2.Export of bikes is limited i.e. untapped international markets 1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler sales Competition 1. Bajaj Auto 2. Hero Motor Corp (Hero Honda) 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield 7. Ducati
Opportunity
Threats
Competitors
doc_447777892.docx