Description
SWOT ANALYSIS OF YAMAHA YBR
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha YBR Yamaha Motorcycles Two-wheeler Ab manzilei paane ka irada karo Low maintenance high mileage bike STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-36 Bike which would help your reach the destination in your life SWOT 1.Huge market 2.Excellent distribution through franchisees 3.Good mileage 1. Limited market share as compared to other leading brands 1. Expansion in rural and tier-2 cities 2. Innovations in technology 3.More brand visibility 1. New entrants 2. Competitors 3. Low cost bikes
Segment Target Group Positioning
Strength Weakness
Opportunity
Threats
Competition 1.Victor 2.Apache 3.Discover 4.Splendor
Competitors
doc_206199434.docx
SWOT ANALYSIS OF YAMAHA YBR
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha YBR Yamaha Motorcycles Two-wheeler Ab manzilei paane ka irada karo Low maintenance high mileage bike STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-36 Bike which would help your reach the destination in your life SWOT 1.Huge market 2.Excellent distribution through franchisees 3.Good mileage 1. Limited market share as compared to other leading brands 1. Expansion in rural and tier-2 cities 2. Innovations in technology 3.More brand visibility 1. New entrants 2. Competitors 3. Low cost bikes
Segment Target Group Positioning
Strength Weakness
Opportunity
Threats
Competition 1.Victor 2.Apache 3.Discover 4.Splendor
Competitors
doc_206199434.docx