Description
SWOT ANALYSIS OF YAMAHA VMAX
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha VMAX Yamaha Motorcycles Two-wheeler The legend continues Extremely powerful engine and sporty design STP
Segment Target Group Positioning
Ultra premium sports bike Upper class young boys 18-26 The legendary powerful sporty cruiser bike SWOT 1.Excellent brand name 2.High speed and performance 3.Hig innovative technology 1.Very expensive 2.Cant utilise maximum power due to traffic issues 1.New emerging high income market 2.Better innovations 1.Threats from other competitors 2.At such a high price people might prefer cars Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.Kawasaki Ninja 2.R1 3.Hayabusa 4.Ducati 5.Honda CBR
doc_158787765.docx
SWOT ANALYSIS OF YAMAHA VMAX
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha VMAX Yamaha Motorcycles Two-wheeler The legend continues Extremely powerful engine and sporty design STP
Segment Target Group Positioning
Ultra premium sports bike Upper class young boys 18-26 The legendary powerful sporty cruiser bike SWOT 1.Excellent brand name 2.High speed and performance 3.Hig innovative technology 1.Very expensive 2.Cant utilise maximum power due to traffic issues 1.New emerging high income market 2.Better innovations 1.Threats from other competitors 2.At such a high price people might prefer cars Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.Kawasaki Ninja 2.R1 3.Hayabusa 4.Ducati 5.Honda CBR
doc_158787765.docx