Description
SWOT ANALYSIS OF YAMAHA R1
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha R1 Yamaha Motorcycles Two-wheeler Born from motoGP Extremely powerful engine and design STP
Segment Target Group Positioning
Premium sports bike Upper class young boys 18-25 One of the world's most powerful used in motorsports SWOT 1.Excellent brand name 2.High speed and performance 3.Hig innovative technology 1.Very expensive 2.Cant utilize maximum power due to traffic issues 1.New emerging high income market 2.Better innovations 1.Threats from other competitors 2.At such a high price people might prefer cars Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.Kawasaki Ninja 2.VMAX 3.Hayabusa 4.Ducati 5.Honda CBR
doc_972253165.docx
SWOT ANALYSIS OF YAMAHA R1
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha R1 Yamaha Motorcycles Two-wheeler Born from motoGP Extremely powerful engine and design STP
Segment Target Group Positioning
Premium sports bike Upper class young boys 18-25 One of the world's most powerful used in motorsports SWOT 1.Excellent brand name 2.High speed and performance 3.Hig innovative technology 1.Very expensive 2.Cant utilize maximum power due to traffic issues 1.New emerging high income market 2.Better innovations 1.Threats from other competitors 2.At such a high price people might prefer cars Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.Kawasaki Ninja 2.VMAX 3.Hayabusa 4.Ducati 5.Honda CBR
doc_972253165.docx