Description
SWOT ANALYSIS OF YAMAHA FZ
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha FZ Yamaha Motorcycles Two-wheeler Lord of the street Powerful engine and good pickup STP
Segment Target Group Positioning
Young boys looking for fast sporty bikes for Indian roads Young boys in the age 18-30 middle class For sports bike lovers who like to rule the streets SWOT 1. Excellent brand name 2.High product quality 3.High performance, speed and pickup 1. Very low mileage 2. High cost and thus limited target segment 1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike 3. Developmental changes thus reducing bike's weight 1. New entrants 2. Competitors 3. Low cost bikes
Strength
Weakness
Opportunity
Threats
Competition 1.CBZ 2.Karizma 3.Pulsar
Competitors
doc_780168259.docx
SWOT ANALYSIS OF YAMAHA FZ
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha FZ Yamaha Motorcycles Two-wheeler Lord of the street Powerful engine and good pickup STP
Segment Target Group Positioning
Young boys looking for fast sporty bikes for Indian roads Young boys in the age 18-30 middle class For sports bike lovers who like to rule the streets SWOT 1. Excellent brand name 2.High product quality 3.High performance, speed and pickup 1. Very low mileage 2. High cost and thus limited target segment 1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike 3. Developmental changes thus reducing bike's weight 1. New entrants 2. Competitors 3. Low cost bikes
Strength
Weakness
Opportunity
Threats
Competition 1.CBZ 2.Karizma 3.Pulsar
Competitors
doc_780168259.docx