Description
SWOT ANALYSIS OF YAMAHA CRUX
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha Crux Yamaha Motorcycles Two-wheeler Aapke irade sa mazboot; Yes Yamaha Bike which has good mileage STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 A strong bike which encourages a strong life SWOT 1.Huge market 2.Excellent distribution through franchisees 3.Good mileage 1. Limited market share as compared to other leading brands 1. Expansion in rural and tier-2 cities 2. Innovations in technology 3.More brand visibility 1. New entrants 2. Competitors 3. Low cost bikes
Segment Target Group Positioning
Strength Weakness
Opportunity
Threats
Competition 1.Victor 2.Apache 3.Discover 4.Splendor
Competitors
doc_511888754.docx
SWOT ANALYSIS OF YAMAHA CRUX
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Yamaha Crux Yamaha Motorcycles Two-wheeler Aapke irade sa mazboot; Yes Yamaha Bike which has good mileage STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 A strong bike which encourages a strong life SWOT 1.Huge market 2.Excellent distribution through franchisees 3.Good mileage 1. Limited market share as compared to other leading brands 1. Expansion in rural and tier-2 cities 2. Innovations in technology 3.More brand visibility 1. New entrants 2. Competitors 3. Low cost bikes
Segment Target Group Positioning
Strength Weakness
Opportunity
Threats
Competition 1.Victor 2.Apache 3.Discover 4.Splendor
Competitors
doc_511888754.docx