Description
SWOT ANALYSIS OF YAHOO MAIL
Yahoo Mail
Parent Company
Yahoo Incorporation
Category
Website- Email
Sector
Media and Entertainment
Tagline/ Slogan
Do you Yahoo?
USP
Simple and customizable interface, specially the new version
STP
Segment
Internet utilizing computer users
Target Group
Youth and professionals utilizing Email facilities
Positioned as a speedy and efficient e-mail service provider, integrated Positioning with many other features
SWOT Analysis
1. The latest interface is cleaner and simpler 2. Integrated with wide range of product offerings like messenger, calendar etc 3.Provides unlimited storage space 4. Offers many options to users for customizing their inbox Strength 5. Has over 300 million registered users
Weakness
1.Limited market share due to stiff competition from Gmail
1. The markets out of internet reach 2.Making innovations to provide services at par with social networking sites 3.Customers using other Yahoo products like videos, news etc can be Opportunity persuaded to use Yahoomail
1.Current competitors in the market 2.Social networking websites Threats 3. Newly emerging email service providers
Competition
1.Gmail 2.Hotmail Competitors 3.Rediff mail
doc_597461053.docx
SWOT ANALYSIS OF YAHOO MAIL
Yahoo Mail
Parent Company
Yahoo Incorporation
Category
Website- Email
Sector
Media and Entertainment
Tagline/ Slogan
Do you Yahoo?
USP
Simple and customizable interface, specially the new version
STP
Segment
Internet utilizing computer users
Target Group
Youth and professionals utilizing Email facilities
Positioned as a speedy and efficient e-mail service provider, integrated Positioning with many other features
SWOT Analysis
1. The latest interface is cleaner and simpler 2. Integrated with wide range of product offerings like messenger, calendar etc 3.Provides unlimited storage space 4. Offers many options to users for customizing their inbox Strength 5. Has over 300 million registered users
Weakness
1.Limited market share due to stiff competition from Gmail
1. The markets out of internet reach 2.Making innovations to provide services at par with social networking sites 3.Customers using other Yahoo products like videos, news etc can be Opportunity persuaded to use Yahoomail
1.Current competitors in the market 2.Social networking websites Threats 3. Newly emerging email service providers
Competition
1.Gmail 2.Hotmail Competitors 3.Rediff mail
doc_597461053.docx