Description
SWOT ANALYSIS OF XCMG CONSTRUCTION MACHINERY
XCMG Construction Machinery
Parent Company
XCMG Group, China
Category
Heavy Equipment
Sector
Heavy Engineering
Tagline/ Slogan
Taking Great Responsibilities
Has an R&D system with the National Level Technology Center, XCMG Technology Center ranks first in construction machinery industry in the USP evaluation of national enterprise technology centers
STP
People and businesses who want heavy machinery & equipment used in Segment Construction
Target Group
People or Business expecting ‘Quality & Reliability’ for their money
Positioning
International leader in the field of construction equipment
SWOT Analysis
1. Wide range of products for every Construction needs 2. Geographic diversification, Presence in many developing countries 3. It has established an R&D system with the National Level Technology Center and Jiangsu Xuzhou Construction Machinery Institute for rolling out a good portfolio of products at regular intervals 4. The acquisitions has given them an access to a wider customer base Strength 5. Strong financial performance and good visibility in the industry
1. Brand recall is limited compared to market leaders Weakness 2. Weakening of exports to developed countries
1. Growing residential sector in Asia and hence, growing construction activities 2. Current agreement with the Venezuelan Govt. can bring ample Opportunity opportunities for expansion in the west
1. The current economic slowdown in the developed countries could Threats decrease its revenue
2. Stiff competition from other Asian manufacturers
Competition
1. SANY 2. Zoomlion Competitors 3. Caterpillar
doc_677533314.docx
SWOT ANALYSIS OF XCMG CONSTRUCTION MACHINERY
XCMG Construction Machinery
Parent Company
XCMG Group, China
Category
Heavy Equipment
Sector
Heavy Engineering
Tagline/ Slogan
Taking Great Responsibilities
Has an R&D system with the National Level Technology Center, XCMG Technology Center ranks first in construction machinery industry in the USP evaluation of national enterprise technology centers
STP
People and businesses who want heavy machinery & equipment used in Segment Construction
Target Group
People or Business expecting ‘Quality & Reliability’ for their money
Positioning
International leader in the field of construction equipment
SWOT Analysis
1. Wide range of products for every Construction needs 2. Geographic diversification, Presence in many developing countries 3. It has established an R&D system with the National Level Technology Center and Jiangsu Xuzhou Construction Machinery Institute for rolling out a good portfolio of products at regular intervals 4. The acquisitions has given them an access to a wider customer base Strength 5. Strong financial performance and good visibility in the industry
1. Brand recall is limited compared to market leaders Weakness 2. Weakening of exports to developed countries
1. Growing residential sector in Asia and hence, growing construction activities 2. Current agreement with the Venezuelan Govt. can bring ample Opportunity opportunities for expansion in the west
1. The current economic slowdown in the developed countries could Threats decrease its revenue
2. Stiff competition from other Asian manufacturers
Competition
1. SANY 2. Zoomlion Competitors 3. Caterpillar
doc_677533314.docx