Description
SWOT ANALYSIS OF XCEL ENERGY
Xcel Energy
Parent Company
Xcel Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Responsible by nature
USP
Excellence in energy products and services STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Provide reliable, environmentally responsible, safe energy at a Positioning reasonable cost SWOT Analysis
1. Good streamlined operations and strong reputation 2. Over a century of experience in the field of power and energy 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology Strength 5. Vertically integrated business
1.Geographically not well diversified Weakness 2. Limited Energy portfolio when compared to a few global players
1.Global tie-ups to increase reach and expertise 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Southern California Edison 2. MidAmerica Energy Holdings Competitors 3. PG&E
doc_296159616.docx
SWOT ANALYSIS OF XCEL ENERGY
Xcel Energy
Parent Company
Xcel Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Responsible by nature
USP
Excellence in energy products and services STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Provide reliable, environmentally responsible, safe energy at a Positioning reasonable cost SWOT Analysis
1. Good streamlined operations and strong reputation 2. Over a century of experience in the field of power and energy 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology Strength 5. Vertically integrated business
1.Geographically not well diversified Weakness 2. Limited Energy portfolio when compared to a few global players
1.Global tie-ups to increase reach and expertise 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Southern California Edison 2. MidAmerica Energy Holdings Competitors 3. PG&E
doc_296159616.docx