Description
SWOT ANALYSIS OF X5 RETAIL
X5 Retail
Parent Company
Alfa Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Russia’s largest food retailer in terms of sales
STP
Segment
Discount food retail
Target Group
Lower and middle income households
Offering a wide variety of food products conveniently at affordable Positioning prices
SWOT Analysis
1. Operates stores in more than 750 population centers of Russian Federation and Ukraine. 2. Operates several retail formats: the soft discounter chain under the Pyaterochka brand, the supermarket chain under the Perekrestok brand, the hypermarket chain under the Karusel brand and convenience stores under different brands 3. Engages in strong promotion and branding campaigns to increase sales 4. An effective and sound top management team Strength 5. Strong brand presence and high recall in Russia
1.Limited of presence in other geographies-restricted to Russia, Netherlands Weakness 2. Lack of presence in online retailingcompared to global leaders
1.Foray into online selling 2.Foray into emerging economies in Asia and Africa through strategic alliances Opportunity 3. Develop private label brands
Threats
1.Rising food prices globally 2.Stiff competition in food retail
3.Threat from local convenience stores in countries it operates in
Competition
1.Metro 2.Auchan Competitors 3.OKEY
doc_788169626.docx
SWOT ANALYSIS OF X5 RETAIL
X5 Retail
Parent Company
Alfa Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Russia’s largest food retailer in terms of sales
STP
Segment
Discount food retail
Target Group
Lower and middle income households
Offering a wide variety of food products conveniently at affordable Positioning prices
SWOT Analysis
1. Operates stores in more than 750 population centers of Russian Federation and Ukraine. 2. Operates several retail formats: the soft discounter chain under the Pyaterochka brand, the supermarket chain under the Perekrestok brand, the hypermarket chain under the Karusel brand and convenience stores under different brands 3. Engages in strong promotion and branding campaigns to increase sales 4. An effective and sound top management team Strength 5. Strong brand presence and high recall in Russia
1.Limited of presence in other geographies-restricted to Russia, Netherlands Weakness 2. Lack of presence in online retailingcompared to global leaders
1.Foray into online selling 2.Foray into emerging economies in Asia and Africa through strategic alliances Opportunity 3. Develop private label brands
Threats
1.Rising food prices globally 2.Stiff competition in food retail
3.Threat from local convenience stores in countries it operates in
Competition
1.Metro 2.Auchan Competitors 3.OKEY
doc_788169626.docx