Description
SWOT ANALYSIS OF WWE
WWE World Wrestling Entertainment
Parent Company
Titan Sports Inc. owned by Vincent K. McMahon
Category
Professional Wrestling
Sector
Sports and Entertainment
Tagline/ Slogan
World Wrestling Entertainment
USP
Storyline driven matches
STP
Segment
All wrestling fans across the world
Target Group
Male in the age group 10-25
Positioning
Storyline driven contests with exciting fighting maneuvers
SWOT Analysis
1. Excellent storylines which keeps the audience engaged 2. Presence of global superstars like Rock, Undertaker and Steve Austin 3. Different types of contests like Hell in a Cell, Ladder Match etc 4. Loyal fan base and a large global audience Strength 5. Superstar wrestlers merchandise, toys etc is a great revenue
1. Dependence on a few superstars to drive business 2.Many of the moves the superstars practice may cause long term injuries which in turn drives away fans 3.The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for Weakness WWE
1.Catering to newer markets in Asia, as the market in USA is quite saturated 2.Come up with more interesting type of matches and scripts to cater to a wider fan base Opportunity 3. Increase revenue from live events and merchandising
1.Superstars moving away to competitors like TNA Threats 2.If scripts do not remain interesting, it will drive away fans 3.Emergence of various fight leagues which is not scripted and
showcases Mixed Martial Arts
Competition
1.TNA Wrestling 2.Mixed Martial Arts Fight Leagues Competitors 3.Professional Boxing
doc_694034972.docx
SWOT ANALYSIS OF WWE
WWE World Wrestling Entertainment
Parent Company
Titan Sports Inc. owned by Vincent K. McMahon
Category
Professional Wrestling
Sector
Sports and Entertainment
Tagline/ Slogan
World Wrestling Entertainment
USP
Storyline driven matches
STP
Segment
All wrestling fans across the world
Target Group
Male in the age group 10-25
Positioning
Storyline driven contests with exciting fighting maneuvers
SWOT Analysis
1. Excellent storylines which keeps the audience engaged 2. Presence of global superstars like Rock, Undertaker and Steve Austin 3. Different types of contests like Hell in a Cell, Ladder Match etc 4. Loyal fan base and a large global audience Strength 5. Superstar wrestlers merchandise, toys etc is a great revenue
1. Dependence on a few superstars to drive business 2.Many of the moves the superstars practice may cause long term injuries which in turn drives away fans 3.The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for Weakness WWE
1.Catering to newer markets in Asia, as the market in USA is quite saturated 2.Come up with more interesting type of matches and scripts to cater to a wider fan base Opportunity 3. Increase revenue from live events and merchandising
1.Superstars moving away to competitors like TNA Threats 2.If scripts do not remain interesting, it will drive away fans 3.Emergence of various fight leagues which is not scripted and
showcases Mixed Martial Arts
Competition
1.TNA Wrestling 2.Mixed Martial Arts Fight Leagues Competitors 3.Professional Boxing
doc_694034972.docx