Description
SWOT ANALYSIS OF WUHAN IRON & STEEL
Wuhan Iron & Steel
Parent Company
Wuhan Iron & Steel (Group) Corp.
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
-
The group corporation has have an annual production capacity of 20 million tons, ranking the third of the same in China, and the sixteenth USP of the same all over the world
STP
Hot rolled coils/sheets, hot rolled section steel, hot rolled heavy-duty rails, medium plates, cold rolled coils/sheets, galvanized sheets, tinned sheets, cold rolled oriented and non-oriented silicon sheets, color Segment coated sheets, high speed rolled wires
Industries including automobile, bridge, pipeline, pressure vessel, Target Group container, wire for tyre cords, construction
Positioning
Strictness, conscientiousness, honest and devotion
SWOT Analysis
1. WISCO - the important plate production base in China owns a complete set of processing plants composed of mining, coking, sintering, iron making, steel making, rolling 2. WISCO has been awarded many national prizes and titles successively, such as technical innovation, quality control, quality profitable enterprise, advanced customers’ satisfactory unit, outstanding contribution prize in enterprise management, and advanced civilization construction unit 3. It is the first giant iron and steel complex established after the founding of the People’s Republic of China 4. It is one of the backbone enterprises under the leadership of the Central Government and the State Council Strength 5. Strong reputation and stable performance among competitors
1. Market share going down is a concern Weakness 2. Demand for steel receded amid lower product prices, global macroeconomic weakness and government curbs on the steel-
consuming property sector 3. High trade receivables
1. Being a developing country, Chinese govt will come up with supportive policies 2. As the economies grows & the world come back from financial crisis there will be a huge demand for steel 3. Strategic alliance to improve market share & to maintain continuous Opportunity supply of raw material
1. Rising raw material prices 2. Worsening of financial crisis in europe 3. There is growing usage of substitute products Threats 4. Threat from existing as well as new entrants
Competition
1. Baosteel group corporation 2. ArcelorMittal 3. Anshan Iron & Steel corporation Competitors 4. Hebei Iron & Steel
doc_845476943.docx
SWOT ANALYSIS OF WUHAN IRON & STEEL
Wuhan Iron & Steel
Parent Company
Wuhan Iron & Steel (Group) Corp.
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
-
The group corporation has have an annual production capacity of 20 million tons, ranking the third of the same in China, and the sixteenth USP of the same all over the world
STP
Hot rolled coils/sheets, hot rolled section steel, hot rolled heavy-duty rails, medium plates, cold rolled coils/sheets, galvanized sheets, tinned sheets, cold rolled oriented and non-oriented silicon sheets, color Segment coated sheets, high speed rolled wires
Industries including automobile, bridge, pipeline, pressure vessel, Target Group container, wire for tyre cords, construction
Positioning
Strictness, conscientiousness, honest and devotion
SWOT Analysis
1. WISCO - the important plate production base in China owns a complete set of processing plants composed of mining, coking, sintering, iron making, steel making, rolling 2. WISCO has been awarded many national prizes and titles successively, such as technical innovation, quality control, quality profitable enterprise, advanced customers’ satisfactory unit, outstanding contribution prize in enterprise management, and advanced civilization construction unit 3. It is the first giant iron and steel complex established after the founding of the People’s Republic of China 4. It is one of the backbone enterprises under the leadership of the Central Government and the State Council Strength 5. Strong reputation and stable performance among competitors
1. Market share going down is a concern Weakness 2. Demand for steel receded amid lower product prices, global macroeconomic weakness and government curbs on the steel-
consuming property sector 3. High trade receivables
1. Being a developing country, Chinese govt will come up with supportive policies 2. As the economies grows & the world come back from financial crisis there will be a huge demand for steel 3. Strategic alliance to improve market share & to maintain continuous Opportunity supply of raw material
1. Rising raw material prices 2. Worsening of financial crisis in europe 3. There is growing usage of substitute products Threats 4. Threat from existing as well as new entrants
Competition
1. Baosteel group corporation 2. ArcelorMittal 3. Anshan Iron & Steel corporation Competitors 4. Hebei Iron & Steel
doc_845476943.docx