Description
SWOT ANALYSIS OF WRANGLER
Wrangler
Parent Company
VF Corporation
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
No matter where the destination, where your heart out
USP
Comfort and style at affordable rates
STP
Segment
Casual wear
Target Group
Men and women from the urban upper middle class
Positioning
Tough and rugged, lasting quality
SWOT Analysis
1. Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target. 2. They also have their own flagship specialty stores located at many places 3. Strong brand presence Strength 4. Good marketing and advertising at stores and print ads
1.Competition from standalone specialty stores means limited market share growth Weakness 2. Lot of options available means high brand switching
1. Denim industry is expected to grow at a faster rate 2.Companies are using new media to reach consumers Opportunity 3. More global penetration and enhanced visibility
1. With increased interest in their own flagship brands mass merchandisers like Walmart are beginning to decrease shelf space allocated to these premium denim brands Threats 2. Increasing compeition
3. Fluctuating currency values and economic scenario
Competition
1. Levis 2. Lee Competitors 3. Pepe Jeans
doc_136224485.docx
SWOT ANALYSIS OF WRANGLER
Wrangler
Parent Company
VF Corporation
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
No matter where the destination, where your heart out
USP
Comfort and style at affordable rates
STP
Segment
Casual wear
Target Group
Men and women from the urban upper middle class
Positioning
Tough and rugged, lasting quality
SWOT Analysis
1. Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target. 2. They also have their own flagship specialty stores located at many places 3. Strong brand presence Strength 4. Good marketing and advertising at stores and print ads
1.Competition from standalone specialty stores means limited market share growth Weakness 2. Lot of options available means high brand switching
1. Denim industry is expected to grow at a faster rate 2.Companies are using new media to reach consumers Opportunity 3. More global penetration and enhanced visibility
1. With increased interest in their own flagship brands mass merchandisers like Walmart are beginning to decrease shelf space allocated to these premium denim brands Threats 2. Increasing compeition
3. Fluctuating currency values and economic scenario
Competition
1. Levis 2. Lee Competitors 3. Pepe Jeans
doc_136224485.docx