Description
SWOT ANALYSIS OF WPP
WPP
Parent Company
WPP Public limited Company
Category
British multinational advertising and public relations
Sector
Advertising
Tagline/ Slogan
A world leader in marketing communications
USP
World’s largest advertising company by revenues
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Highly experienced in the field of marketing communications
SWOT Analysis
1. Strong distribution all over the world 2. 3000 offices in around 110 countries 3. Strong workforce of around 1,60,000+ employees 4. High reputation for quality work to corporates 5. High number of mergers and acquisitions for expansion Strength 6. Strong market reputation and significant operations
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Omnicon Group 2.Interpublic Group Competitors 3.Publicis Group
doc_246750025.docx
SWOT ANALYSIS OF WPP
WPP
Parent Company
WPP Public limited Company
Category
British multinational advertising and public relations
Sector
Advertising
Tagline/ Slogan
A world leader in marketing communications
USP
World’s largest advertising company by revenues
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Highly experienced in the field of marketing communications
SWOT Analysis
1. Strong distribution all over the world 2. 3000 offices in around 110 countries 3. Strong workforce of around 1,60,000+ employees 4. High reputation for quality work to corporates 5. High number of mergers and acquisitions for expansion Strength 6. Strong market reputation and significant operations
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Omnicon Group 2.Interpublic Group Competitors 3.Publicis Group
doc_246750025.docx