Description
SWOT ANALYSIS OF WORLD PLAYER
World Player
Parent company
S Kumars Nationwide Limited
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Clothiers to India today- World tomorrow
Usp
One of the few pan-India economy brand
STP
Segment
Young men in the economy segment
Target group
Men middle and upper-middle class segment
Positioning
Fashionable Ready to wear clothing for the economy class
SWOT Analysis
1. It is the first pan-India economy brand created for the underserved semi-rural and rural markets. 2. The World Player range has vibrant clothing & accessories designed to retail at prices competitive to local or unorganized manufacturers. 3. World Player apparel spans the entire spectrum of fashionable apparel such as formal shirts and trousers to trendy t-shirts, casual shirts and jeans, besides occasion wear 4. The range also comprises daily wear accessories such as vests, Strength briefs, belts, socks and handkerchiefs
1. Women clothing is not available with the brand 2. Advertising and brand visibility is lesser compared to leading global Weakness brands
1. More penetration of the brand in the rural and tier 2 cities of India 2. Deeper distribution model is being undertaken by the company to reach masses 3. High brand saliency and the positive affirmation from consumers has Opportunity influenced demand in domestic market and the neighboring countries
Threats
1.other brands offer more styles and cuts
2. Similar products available in other brands thus switching cost is less 3. Threat from fake/duplicate imitations
Competition
1.Nike 2.Colorplus 3.Adidas Competitors 4.Gap
doc_620322546.docx
SWOT ANALYSIS OF WORLD PLAYER
World Player
Parent company
S Kumars Nationwide Limited
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Clothiers to India today- World tomorrow
Usp
One of the few pan-India economy brand
STP
Segment
Young men in the economy segment
Target group
Men middle and upper-middle class segment
Positioning
Fashionable Ready to wear clothing for the economy class
SWOT Analysis
1. It is the first pan-India economy brand created for the underserved semi-rural and rural markets. 2. The World Player range has vibrant clothing & accessories designed to retail at prices competitive to local or unorganized manufacturers. 3. World Player apparel spans the entire spectrum of fashionable apparel such as formal shirts and trousers to trendy t-shirts, casual shirts and jeans, besides occasion wear 4. The range also comprises daily wear accessories such as vests, Strength briefs, belts, socks and handkerchiefs
1. Women clothing is not available with the brand 2. Advertising and brand visibility is lesser compared to leading global Weakness brands
1. More penetration of the brand in the rural and tier 2 cities of India 2. Deeper distribution model is being undertaken by the company to reach masses 3. High brand saliency and the positive affirmation from consumers has Opportunity influenced demand in domestic market and the neighboring countries
Threats
1.other brands offer more styles and cuts
2. Similar products available in other brands thus switching cost is less 3. Threat from fake/duplicate imitations
Competition
1.Nike 2.Colorplus 3.Adidas Competitors 4.Gap
doc_620322546.docx