Description
SWOT ANALYSIS OF WORD PRESS
WordPress
Parent Company
WordPress Foundation
Category
Website-Blogging platform
Sector
IT and Technology
Tagline/ Slogan
Just write
USP
Free and open source blogging platform with a professional touch
STP
Segment
Internet users
Internet users interested into blogging or content management & Target Group development
Positioned as a web software to create ‘beautiful’ and effective websites Positioning or blogs
SWOT Analysis
1.A large and lively user base community as well as developers 2. Highly customizable providing the users great control on content management and development 3. Free for customers with an option of paid account for unique domain 4. The functionality can be extended as per the user requirement 5. Over 70 million websites created using Wordpress across the globe Strength 6. WordPress blogs written in over 120 languages
1.Yet to have stronghold in mobile logging i.e. updating through Weakness mobiles
1. Expand capabilities to allow users to create effective websites 2. Acquiring more partnerships with other websites and mobile operators for integration Opportunity 3.Attracting more users by making payments
1.Attacks from malicious threats and other security issues Threats 2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms
Competition
1. Blogger 2.Tumblr Competitors 3. Posterous
doc_802190840.docx
SWOT ANALYSIS OF WORD PRESS
WordPress
Parent Company
WordPress Foundation
Category
Website-Blogging platform
Sector
IT and Technology
Tagline/ Slogan
Just write
USP
Free and open source blogging platform with a professional touch
STP
Segment
Internet users
Internet users interested into blogging or content management & Target Group development
Positioned as a web software to create ‘beautiful’ and effective websites Positioning or blogs
SWOT Analysis
1.A large and lively user base community as well as developers 2. Highly customizable providing the users great control on content management and development 3. Free for customers with an option of paid account for unique domain 4. The functionality can be extended as per the user requirement 5. Over 70 million websites created using Wordpress across the globe Strength 6. WordPress blogs written in over 120 languages
1.Yet to have stronghold in mobile logging i.e. updating through Weakness mobiles
1. Expand capabilities to allow users to create effective websites 2. Acquiring more partnerships with other websites and mobile operators for integration Opportunity 3.Attracting more users by making payments
1.Attacks from malicious threats and other security issues Threats 2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms
Competition
1. Blogger 2.Tumblr Competitors 3. Posterous
doc_802190840.docx