Description
SWOT ANALYSIS OF WOOLWORTHS
Woolworths
Parent Company
WoolWorth’s group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
The fresh food people
USP
Bringing middle class products into working class homes
STP
Segment
Department retail store chain
Target Group
Upper Middle class households and working class population
A low price, convenience shopping experience under one roof with Positioning customer focused service
SWOT Analysis
1.Pioneer and among the oldest companies to introduce the modern retail trade model 2.Well known retail name in UK with over 800 stores,30000 employees 3.Operates various subsidiaries such as Entertainment UK, Britain’s most popular entertainment manufacturer 4.Successful,popular own-store brands such as Lady Bird,Chad Valley Strength 5. Strong brand name and efficient operations
1. Negligible global presence compared to its competitors 2.The brand has failed to sustain its competitive advantage 3.Entered the online market late resulting in competition having lower Weakness prices and more experience
1. Promote the brand through advertising, promotions, sponsorship etc. 2.Seek growth through strategic acquisitions and franchise models in Opportunity emerging economies
1. Rising raw material costs from both food and non-food will impact Threats profit margins overall 2.Economic recession could hinder the overall growth strategy of opening
more stores 3.More competition from international players
Competition
1.TESCO 2.ALDI 3.Walmart Competitors 4.Macro Wholefoods Ltd.
doc_748543090.docx
SWOT ANALYSIS OF WOOLWORTHS
Woolworths
Parent Company
WoolWorth’s group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
The fresh food people
USP
Bringing middle class products into working class homes
STP
Segment
Department retail store chain
Target Group
Upper Middle class households and working class population
A low price, convenience shopping experience under one roof with Positioning customer focused service
SWOT Analysis
1.Pioneer and among the oldest companies to introduce the modern retail trade model 2.Well known retail name in UK with over 800 stores,30000 employees 3.Operates various subsidiaries such as Entertainment UK, Britain’s most popular entertainment manufacturer 4.Successful,popular own-store brands such as Lady Bird,Chad Valley Strength 5. Strong brand name and efficient operations
1. Negligible global presence compared to its competitors 2.The brand has failed to sustain its competitive advantage 3.Entered the online market late resulting in competition having lower Weakness prices and more experience
1. Promote the brand through advertising, promotions, sponsorship etc. 2.Seek growth through strategic acquisitions and franchise models in Opportunity emerging economies
1. Rising raw material costs from both food and non-food will impact Threats profit margins overall 2.Economic recession could hinder the overall growth strategy of opening
more stores 3.More competition from international players
Competition
1.TESCO 2.ALDI 3.Walmart Competitors 4.Macro Wholefoods Ltd.
doc_748543090.docx