Description
SWOT ANALYSIS OF WOOLITE
Woolite
Parent Company
Reckitt Benckiser
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
Don’t take a chance trust Woolite.
USP
Complete package to take care of your fabrics. STP
Segment
Fabric care segment.
Target Group
Urban middle class households
Positioning
With Woolite you can keep all your clothes looking like new SWOT Analysis
1. Trusted company famous for innovative products 2. Excellent packaging and proper distribution network 3. Available in various flavors and varieties. 4. Excellent brand promotion by advertising media. Strength 5. CSR initiatives to use product optimally to protect the environment
1. Limited brand presence in emerging economies Weakness 2. High brand switching due to presence of similar products
1. To bring out small economy packages 2. To Explore possibilities in rural market and emerging economies Opportunity 3.Launching products for economy class in fragments
1.Cheap detergent powders Threats 2.Washing bars
Competition
1.Nature clean 2.Quick works 3.Ala Competitors 4.Tide
doc_933215419.docx
SWOT ANALYSIS OF WOOLITE
Woolite
Parent Company
Reckitt Benckiser
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
Don’t take a chance trust Woolite.
USP
Complete package to take care of your fabrics. STP
Segment
Fabric care segment.
Target Group
Urban middle class households
Positioning
With Woolite you can keep all your clothes looking like new SWOT Analysis
1. Trusted company famous for innovative products 2. Excellent packaging and proper distribution network 3. Available in various flavors and varieties. 4. Excellent brand promotion by advertising media. Strength 5. CSR initiatives to use product optimally to protect the environment
1. Limited brand presence in emerging economies Weakness 2. High brand switching due to presence of similar products
1. To bring out small economy packages 2. To Explore possibilities in rural market and emerging economies Opportunity 3.Launching products for economy class in fragments
1.Cheap detergent powders Threats 2.Washing bars
Competition
1.Nature clean 2.Quick works 3.Ala Competitors 4.Tide
doc_933215419.docx