Description
SWOT ANALYSIS OF WOODLAND
Woodland
Parent Company
Aero Group
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Explore More
USP
Outdoor Footwear
STP
Segment
Premium
Target Group
People who want the best for their adventurous outdoor side
Positioning
Eco-Friendly Outdoor Brand
SWOT Analysis
1. A strong differentiator of being an outdoor and adventure brand 2. Focus on Innovation with newer sturdier products 3. Excellent advertising and brand building through print ads and TVCs 4. 350 exclusive stores worldwide. Presence in more than 3000 multibrand outlets in a number of countries Strength 5. Production facilities in 10 countries
1. Limited penetration globally and mainly serves the urban market in South Asia Weakness 2. Perceived Premium Pricing which daunts people from entering stores
1. More global penetration as an adventure footwear brand 2. To be known as an outdoor needs fashion specialist Opportunity 3. Tie-ups with adventure companies and fashion houses
1.Established brands offering the outdoor footwear 2.Cheaper substitutes for the premium brand Threats 3.Threat from fake/cheaper imitations
Competition
1.Adidas 2.Nike 3.Reebok Competitors 4. Puma
doc_564030056.docx
SWOT ANALYSIS OF WOODLAND
Woodland
Parent Company
Aero Group
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Explore More
USP
Outdoor Footwear
STP
Segment
Premium
Target Group
People who want the best for their adventurous outdoor side
Positioning
Eco-Friendly Outdoor Brand
SWOT Analysis
1. A strong differentiator of being an outdoor and adventure brand 2. Focus on Innovation with newer sturdier products 3. Excellent advertising and brand building through print ads and TVCs 4. 350 exclusive stores worldwide. Presence in more than 3000 multibrand outlets in a number of countries Strength 5. Production facilities in 10 countries
1. Limited penetration globally and mainly serves the urban market in South Asia Weakness 2. Perceived Premium Pricing which daunts people from entering stores
1. More global penetration as an adventure footwear brand 2. To be known as an outdoor needs fashion specialist Opportunity 3. Tie-ups with adventure companies and fashion houses
1.Established brands offering the outdoor footwear 2.Cheaper substitutes for the premium brand Threats 3.Threat from fake/cheaper imitations
Competition
1.Adidas 2.Nike 3.Reebok Competitors 4. Puma
doc_564030056.docx