Description
SWOT ANALYSIS OF WONDERLA AMUSEMENT PARK
Wonderla Amusement Park
Parent Company
V-Guard Group
Category
Amusement Parks/Theme Parks
Sector
Tourism and Hospitality
Tagline/ Slogan
“The Amusement Park”
USP
It is the largest amusement park in Bangalore
STP
Segment
Children, youngsters and families
Families and youngsters living in Bangalore and tourists from other Target Group parts of India
Positioning
It positions itself as India’s favourite amusement park
SWOT Analysis
1. It is situated over a massive area of 82 acres. 2. The park welcomes close to a million guests each year. 3. It has as many as 54 rides, including some water rides. 4. The park has recently been awarded for its variety of rides, Strength innovative rides and innovative promotional activities.
1.Not very popular outside Bangalore and even less popular outside India. 2. Most of the visitors are local families, who visit mainly during the Weakness holiday season, hence the business is slack during the rest of the year
1. Bangalore is a demographically ideal market for amusement parks as it has a lot of young population. 2. It is one of the very few large amusement parks in South India. 3. Through special offers for students and large groups and Opportunity membership cards, the park is trying to pull more and more visitors.
1. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses. 2.Concerns about safety can negatively affect the popularity of the Threats park. 3.If the park stops adding new and innovative attractions from time to
time it may lose its popularity.
Competition
1. Veega Land, Kochi 2. Essel World, Mumbai Competitors 3. Ramoji Film City, Hyderabad
doc_146531994.docx
SWOT ANALYSIS OF WONDERLA AMUSEMENT PARK
Wonderla Amusement Park
Parent Company
V-Guard Group
Category
Amusement Parks/Theme Parks
Sector
Tourism and Hospitality
Tagline/ Slogan
“The Amusement Park”
USP
It is the largest amusement park in Bangalore
STP
Segment
Children, youngsters and families
Families and youngsters living in Bangalore and tourists from other Target Group parts of India
Positioning
It positions itself as India’s favourite amusement park
SWOT Analysis
1. It is situated over a massive area of 82 acres. 2. The park welcomes close to a million guests each year. 3. It has as many as 54 rides, including some water rides. 4. The park has recently been awarded for its variety of rides, Strength innovative rides and innovative promotional activities.
1.Not very popular outside Bangalore and even less popular outside India. 2. Most of the visitors are local families, who visit mainly during the Weakness holiday season, hence the business is slack during the rest of the year
1. Bangalore is a demographically ideal market for amusement parks as it has a lot of young population. 2. It is one of the very few large amusement parks in South India. 3. Through special offers for students and large groups and Opportunity membership cards, the park is trying to pull more and more visitors.
1. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses. 2.Concerns about safety can negatively affect the popularity of the Threats park. 3.If the park stops adding new and innovative attractions from time to
time it may lose its popularity.
Competition
1. Veega Land, Kochi 2. Essel World, Mumbai Competitors 3. Ramoji Film City, Hyderabad
doc_146531994.docx