Description
SWOT ANALYSIS OF WISCONSIN ENERGY
Wisconsin Energy
Parent Company
Wisconsin Energy Corporation.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy you can depend on
USP
Leading American Electric utility STP
Segment
Electric solutions for Industries, Big cities, Ports etc
Target Group
Industries, Big cities, Ports etc
Positioning
Leading power company in Michigan SWOT Analysis
1.Operates in the South Pacific and has about 5000 employees 2. Total Generating capacity is 7200 MW – mostly of Wind, Coal and Hydro power 3. Works in lucractive regions on Michigan, Wisconsin 4.Serves over a million customers and also has a good customer base for natural gas supply. Strength 5. Good brand reputation and financial performance
1.Operates only in Michigan state 2.Charges of alleged tax evasion and lobbying Weakness 3.Most of its plants are coal based exposing it to coal prices
1.Opportunities in other States Opportunity 2. Potential to expand renewable energy portfolio like Hydro, solar
etc 3. High demand for power in the U.S.
1.Fall in Electricity prices would lead to lower profits 2.Presence of much larger companies Threats 3. Consolidation of power industry in the U.S. Competition
1.Delta Electricity 2. Exelon Power Competitors 3.Public Power
doc_988518903.docx
SWOT ANALYSIS OF WISCONSIN ENERGY
Wisconsin Energy
Parent Company
Wisconsin Energy Corporation.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy you can depend on
USP
Leading American Electric utility STP
Segment
Electric solutions for Industries, Big cities, Ports etc
Target Group
Industries, Big cities, Ports etc
Positioning
Leading power company in Michigan SWOT Analysis
1.Operates in the South Pacific and has about 5000 employees 2. Total Generating capacity is 7200 MW – mostly of Wind, Coal and Hydro power 3. Works in lucractive regions on Michigan, Wisconsin 4.Serves over a million customers and also has a good customer base for natural gas supply. Strength 5. Good brand reputation and financial performance
1.Operates only in Michigan state 2.Charges of alleged tax evasion and lobbying Weakness 3.Most of its plants are coal based exposing it to coal prices
1.Opportunities in other States Opportunity 2. Potential to expand renewable energy portfolio like Hydro, solar
etc 3. High demand for power in the U.S.
1.Fall in Electricity prices would lead to lower profits 2.Presence of much larger companies Threats 3. Consolidation of power industry in the U.S. Competition
1.Delta Electricity 2. Exelon Power Competitors 3.Public Power
doc_988518903.docx