Description
SWOT ANALYSIS OF WIRE AND WIRELESS INDIA LIMITED
Wire and Wireless India Limited WWIL
Parent Company
Zee Entertainment Enterprise-Essel Group
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Wire and Wireless
Harness the latest technology and offer the best available resources to provide television viewers world-class services backed by outstanding USP customer support.
STP
Regional movie and Reality show watchers; Dedicated channels(Zee Segment Bangla, Kannada, Punjabi etc.)
Target Group
All section of the society constituting both rural and urban families
India's pre-eminent Supplier of Television content to viewers belonging Positioning to all regions and linguistic denominations
SWOT Analysis
1.India's No. 1 Cable Television company 2. It is part of ESSEL Group, which has diverse National & Global business interest encompassing media programming, broadcast & distribution, specialty packaging, entertainment and telecom 3. It is trading with a strong market capitalization 4. Providing services in both analog and digital mode 5. Provides features like video on demand,pay per view,Electronic Program Guide (EPG), Live gaming through a Set Top Box (STB) 6. In the process of being the first company in India to launch Headend In The Sky (HITS) 7. First company in India to provide TRIPLE play technology, which enables subscribers to get access to television channels, Internet and Strength Voice Over Internet protocol (VOIP) services
1.Operates in highly capital sensitive sector 2. Piracy continues to hamper the growth of industry. Internet piracy is Weakness equally hurting the industryand margins
3. Imports major part of business equipment like cable and set top boxes
1.Economic growth of the country in general and rising disposable income levels 2. Gradually liberalizing attitude of the government 3. Greater interface with international companies 4. Privatisation and growth of the radio industry 5. Advancement in technology 6. Favourable regulatory initiatives Opportunity 7. Liberalized foreign investment regime
1. Changes in laws and regulation relating to entertainment sector 2. Regulatory changes and technological advancement 3.Significant competition from new entrants and existing players in television distribution industry 4.Taste of viewers / audience of entertainment industry may undergo changes 5. Televisionadvertising industry growth is expected to slow down because of the economic crisis the world is going through 6. Fluctuation in interest rates and operating costs 7. Changes in political and social condition in India, the monetary policy Threats of India and inflation
Competition
1.Zee Entertainment 2. SUN TV Network 3. DISH TV India Competitors 4. Eros International Media
doc_989482849.docx
SWOT ANALYSIS OF WIRE AND WIRELESS INDIA LIMITED
Wire and Wireless India Limited WWIL
Parent Company
Zee Entertainment Enterprise-Essel Group
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Wire and Wireless
Harness the latest technology and offer the best available resources to provide television viewers world-class services backed by outstanding USP customer support.
STP
Regional movie and Reality show watchers; Dedicated channels(Zee Segment Bangla, Kannada, Punjabi etc.)
Target Group
All section of the society constituting both rural and urban families
India's pre-eminent Supplier of Television content to viewers belonging Positioning to all regions and linguistic denominations
SWOT Analysis
1.India's No. 1 Cable Television company 2. It is part of ESSEL Group, which has diverse National & Global business interest encompassing media programming, broadcast & distribution, specialty packaging, entertainment and telecom 3. It is trading with a strong market capitalization 4. Providing services in both analog and digital mode 5. Provides features like video on demand,pay per view,Electronic Program Guide (EPG), Live gaming through a Set Top Box (STB) 6. In the process of being the first company in India to launch Headend In The Sky (HITS) 7. First company in India to provide TRIPLE play technology, which enables subscribers to get access to television channels, Internet and Strength Voice Over Internet protocol (VOIP) services
1.Operates in highly capital sensitive sector 2. Piracy continues to hamper the growth of industry. Internet piracy is Weakness equally hurting the industryand margins
3. Imports major part of business equipment like cable and set top boxes
1.Economic growth of the country in general and rising disposable income levels 2. Gradually liberalizing attitude of the government 3. Greater interface with international companies 4. Privatisation and growth of the radio industry 5. Advancement in technology 6. Favourable regulatory initiatives Opportunity 7. Liberalized foreign investment regime
1. Changes in laws and regulation relating to entertainment sector 2. Regulatory changes and technological advancement 3.Significant competition from new entrants and existing players in television distribution industry 4.Taste of viewers / audience of entertainment industry may undergo changes 5. Televisionadvertising industry growth is expected to slow down because of the economic crisis the world is going through 6. Fluctuation in interest rates and operating costs 7. Changes in political and social condition in India, the monetary policy Threats of India and inflation
Competition
1.Zee Entertainment 2. SUN TV Network 3. DISH TV India Competitors 4. Eros International Media
doc_989482849.docx