Description
SWOT ANALYSIS OF WINNERS
Winners
Parent Company
Winners
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Find fabulous at less
USP
High fashion at low prices
STP
Segment
Fashion conscious group
Target Group
Middle class and upper middle class individuals
Positioning
Affordable fashions
SWOT Analysis
1.Canadian store with strong domestic presence 2.Incredible range of brands under one roof increase customer time in store 3.Attractive seasonal promotional offers 4.The brand maintains an ecommerce website as well as a blog discussing fashion and trends. Strength 5. Over 200+ stores across Canada
1.The brand does not have its own concept of flagship stores which kills the exclusivity of the brand. Weakness 2. Limited global penetration despite huge potential
1.Promotional offers could help to increase product portfolio and spread strongly into domestics market 2.penetration in emerging economies 3.More marketing and advertising need to be done in order to make Opportunity awareness
1. Evolving consumer preferences could increase marginal pressure on Threats product variety expansion
2.Extremely competitive environment so could be easily substituted by other products 3.Strong competition from already established brands and local market
Competition
1.Rossy 2.KMS tools 3.Calgory Co-op Competitors 4.Dollar Giant
doc_620035414.docx
SWOT ANALYSIS OF WINNERS
Winners
Parent Company
Winners
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Find fabulous at less
USP
High fashion at low prices
STP
Segment
Fashion conscious group
Target Group
Middle class and upper middle class individuals
Positioning
Affordable fashions
SWOT Analysis
1.Canadian store with strong domestic presence 2.Incredible range of brands under one roof increase customer time in store 3.Attractive seasonal promotional offers 4.The brand maintains an ecommerce website as well as a blog discussing fashion and trends. Strength 5. Over 200+ stores across Canada
1.The brand does not have its own concept of flagship stores which kills the exclusivity of the brand. Weakness 2. Limited global penetration despite huge potential
1.Promotional offers could help to increase product portfolio and spread strongly into domestics market 2.penetration in emerging economies 3.More marketing and advertising need to be done in order to make Opportunity awareness
1. Evolving consumer preferences could increase marginal pressure on Threats product variety expansion
2.Extremely competitive environment so could be easily substituted by other products 3.Strong competition from already established brands and local market
Competition
1.Rossy 2.KMS tools 3.Calgory Co-op Competitors 4.Dollar Giant
doc_620035414.docx