Description
SWOT ANALYSIS OF WINDSOR PREMIER
Windsor Premier
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
-
Premium Scotch Whisky which is recognized by its unique taste and USP bottle shape STP
Segment
Liquor drinker who prefer premium whisky scotch
Target Group
Middle aged business professionals and high society individuals
Positioning
A premium drink that suits the status SWOT Analysis
1. Strong presence in the South Korean market 2. Distinct flavor and unique blended quality 3. Parent brand distribution network and supply chain network 4. Product quality and legacy make it a great product for the target Strength group
1.Less innovation in recent years and limited presence 2. Limited brand loyalty due to presence of internationally acquainted Weakness scotch whisky brands
1.The global distribution network & the rich experience of operating since years should help the brand to expand in more countries 2. Premium whisky demand in developing as well as developed countries Opportunity 3. Strong brand recall due to its rich heritage
1. Increase of competitors in the premium scotch segment category 2.There is a constant threat of dummy/fake brands in the market Threats which are exploiting the brand name to increase their sales Competition
1.Chivas Regal 2. Nikka Competitors 3. Yamazaki
doc_797494967.docx
SWOT ANALYSIS OF WINDSOR PREMIER
Windsor Premier
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
-
Premium Scotch Whisky which is recognized by its unique taste and USP bottle shape STP
Segment
Liquor drinker who prefer premium whisky scotch
Target Group
Middle aged business professionals and high society individuals
Positioning
A premium drink that suits the status SWOT Analysis
1. Strong presence in the South Korean market 2. Distinct flavor and unique blended quality 3. Parent brand distribution network and supply chain network 4. Product quality and legacy make it a great product for the target Strength group
1.Less innovation in recent years and limited presence 2. Limited brand loyalty due to presence of internationally acquainted Weakness scotch whisky brands
1.The global distribution network & the rich experience of operating since years should help the brand to expand in more countries 2. Premium whisky demand in developing as well as developed countries Opportunity 3. Strong brand recall due to its rich heritage
1. Increase of competitors in the premium scotch segment category 2.There is a constant threat of dummy/fake brands in the market Threats which are exploiting the brand name to increase their sales Competition
1.Chivas Regal 2. Nikka Competitors 3. Yamazaki
doc_797494967.docx