Description
SWOT ANALYSIS OF WIMPY
Wimpy
Parent Company
Wimpy
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
Enjoy every moment
A fast food chain serving good quality, tastyburgers and other fast USP food STP
Segment
People looking for a good burger restaurant
Target Group
Kids and families in urban areas
A casual dining, burger restaurant chain serving tasty and good Positioning quality burgers SWOT Analysis
1.Global presence and international chain 2. Known for its good quality burgers 3. Special kids menu 4. Recent revamping of the brand 5.Innovative marketing campaigns like the ‘Braille Burger’ Strength 6.Numerous engagement activities and competitions for kids
1.Lack of advertising compared to the competitors Weakness 2.Limited penetration in developing countries
1.Advertise the fast food chain on different platforms 2.Expand in untapped markets, especially developing countries Opportunity 3.Innovate with new items in the menu
1.Increase in cost of raw materials 2.Competition from bigger players in the market Threats 3.Health consciousness amongst people Competition
1.McDonalds 2.Burger King 3.Subway Competitors 4.Wendy’s
doc_714813462.docx
SWOT ANALYSIS OF WIMPY
Wimpy
Parent Company
Wimpy
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
Enjoy every moment
A fast food chain serving good quality, tastyburgers and other fast USP food STP
Segment
People looking for a good burger restaurant
Target Group
Kids and families in urban areas
A casual dining, burger restaurant chain serving tasty and good Positioning quality burgers SWOT Analysis
1.Global presence and international chain 2. Known for its good quality burgers 3. Special kids menu 4. Recent revamping of the brand 5.Innovative marketing campaigns like the ‘Braille Burger’ Strength 6.Numerous engagement activities and competitions for kids
1.Lack of advertising compared to the competitors Weakness 2.Limited penetration in developing countries
1.Advertise the fast food chain on different platforms 2.Expand in untapped markets, especially developing countries Opportunity 3.Innovate with new items in the menu
1.Increase in cost of raw materials 2.Competition from bigger players in the market Threats 3.Health consciousness amongst people Competition
1.McDonalds 2.Burger King 3.Subway Competitors 4.Wendy’s
doc_714813462.docx