Description
SWOT ANALYSIS OF WILLS LIFESTYLE
Wills Lifestyle
Parent Company
ITC
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Enjoy the Change
USP
Quality and diverse product portfolio
STP
Segment
People looking for clothes for the occasion
Premium buyers men and women looking for clothes for different Target Group occasions
Positioning
Premium high street brand
SWOT Analysis
1. A strong management market leader across various sectors. 2. Brand is famous globally for its products and diversified portfolio. 3. Shopping convenience for people and family shopping option all under one roof. 4. Customer loyalty schemes with membership given to customers and given special preference. Strength 5. Technology intensive company.
1. Has not yet captured the complete market; quite a lot of segments need to be captured. 2. Despite high brand recall, the brand is subject to high brand Weakness switching as lots of other brands to choose from
1. Entering the rural retailing segment 2. Advantages due to location Opportunity 3. Expansion in the online space with e-retailing
1.Shopping culture changing with people preferring online shopping Threats 2. Less differentiation in the malls as other brands is also setting up
their shops. 3. Poor inventory and stock availability measures
Competition
1.Shoppers Stop Competitors 2.Westside
doc_963660423.docx
SWOT ANALYSIS OF WILLS LIFESTYLE
Wills Lifestyle
Parent Company
ITC
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Enjoy the Change
USP
Quality and diverse product portfolio
STP
Segment
People looking for clothes for the occasion
Premium buyers men and women looking for clothes for different Target Group occasions
Positioning
Premium high street brand
SWOT Analysis
1. A strong management market leader across various sectors. 2. Brand is famous globally for its products and diversified portfolio. 3. Shopping convenience for people and family shopping option all under one roof. 4. Customer loyalty schemes with membership given to customers and given special preference. Strength 5. Technology intensive company.
1. Has not yet captured the complete market; quite a lot of segments need to be captured. 2. Despite high brand recall, the brand is subject to high brand Weakness switching as lots of other brands to choose from
1. Entering the rural retailing segment 2. Advantages due to location Opportunity 3. Expansion in the online space with e-retailing
1.Shopping culture changing with people preferring online shopping Threats 2. Less differentiation in the malls as other brands is also setting up
their shops. 3. Poor inventory and stock availability measures
Competition
1.Shoppers Stop Competitors 2.Westside
doc_963660423.docx